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4 Tips to Creating a Sales Increasing Marketing Plan

by Charlie Cook
Copyright 2005©. All rights reserved.

At every gym there are the regulars in the weight room. These are the guys and, more and more, the women who work out 5 days a week, lifting heavier and heavier weights. You may have seen them. They're 'bulked up' and their muscles bulge. Are they as powerful as they look?

Body builders may look like towers of power but few, if any, can play a sport. All that pumping iron builds muscle, but only a few people, such as NFL football players, are able to put to use more than 25% of the muscle they have. All that muscle looks impressive, but if all you can do with it is lift weights at the gym, what good is it?

It's the same with your small business marketing plan. You may be spending a lot of time and money bulking up your marketing and advertising or your website, but is there any correlation between marketing activity and results?

You could send out 20,000 brochures, spend $15,000 a month on advertising, or spend $250,000 on a web site, as one client did. You could bulk up your marketing with a lot of effort and big budgets without improving your small business marketing results.

You could be pumping iron with your marketing, lots of activity but not enough sales

Discover how to get your marketing plan in shape so you make use of the time and money you're putting into growing your business. Don't just go for bulk, go for results.

Find out how to attract more clients and increase sales with
"The Insider Secrets to Highly Effective Marketing" manual.

Use this link to get The Insider Secrets to Highly Effective Marketing manual.

Take these five steps to make better use of the marketing muscle you have, attract new clients and increase your sales

1. Set Goals for Your Business
The first question I ask people who call me about growing their business is what their goals are. I ask them how much revenue they want to generate in the next twelve months. Few have a specific number in mind. They just know that they want to make more m0ney.

Of course you want to make more. Who doesn't? But in order to create a marketing plan that will get you where you want to go, you need a clear idea of your destination. Without a plan, you're planning to fail.

Set your revenue goals, for the year, the month and the week. Write these numbers down post them prominently so you see them every morning. With your destination in mind you can determine the best way to get there.

2. Set Lead Generation Goals
To achieve your revenue goals you're going to need to attract prospects, lots of them. Most businesses convert 1% to 10% of their prospects to clients and customers, even with excellent salespeople. You'll need to attract 10 to 100 prospects for every sale you’d like to generate.

Based on your revenue goals, determine your monthly sales targets and, in turn, the number of qualified prospects you need to attract. That number is your monthly lead generation goal. Write this number down next to your revenue goals.

3. Create a Lead Generation System
Imagine your prospect is Donald Trump or Meg Whitman, the CEO of eBay. What's your objective? You want these busy people who have a lot on their minds to contact you and buy from you.

It doesn't matter what you are selling or to whom you are selling. To attract prospects, they have to be motivated to contact you. You need a lead generation system that prompts them to call you, email you or stop by your showroom.

The lack of a simple and reliable lead generation system is the number one barrier to growing most small businesses.

Want a proven system for generating leads? You can attract more clients than you ever imagined with "The Insider Secrets to Highly Effective Marketing" manual.

It provides you with a proven system for generating leads and sales. When you discover how to do it right, there is no telling how quickly you can grow your business.

To find out how to attract more clients, get "The Insider Secrets to Highly Effective Marketing" manual. It gives you the solution in an easy to apply format.

Use this link to get your copy of The 5 Principles of Highly Effective Marketing manual.

4. Avoid Losing Potential sales
On average, businesses of all sizes miss 80% of potential sales due to lack of follow-up. Most companies lack the simple marketing systems they need to capture these sales.

Once a prospect contacts you, you need a system for converting them to clients. And once you've closed the first sale, you need a system for getting your first-time customers to buy again.

And it doesn't stop there. People who have purchased your products and services are your best source for new clients. You also need a system for mining this resource to generate a flood of referrals.

Want your prospects to buy from you, the first time and again and again? Want them to refer a flood of new clients to you?

Attract more clients and see your sales surge using the marketing strategy detailed in "The Insider Secrets to Highly Effective Marketing" manual.

Use this link to get your copy of The Insider Secrets to Highly Effective Marketing manual.

Don't just "pump iron" with your marketing. Set your goals and establish small business marketing systems to generate more business than you can handle. When you have a reliable system for generating leads and converting prospects to clients, you'll develop muscle where you want it, in your bank account.

"My business has grown by 50% in the last two months since I started using the ideas in the Insider Secrets to Highly Effective Marketing manual. I've had to add two more trucks to handle all the new business we're bringing in. Highly recommended!"
Donald Monroe, Monroe's Plumbing

"Charlie, your small business marketing manual has the most practical applications of any marketing book I’ve ever read. I was able to put your ideas to use immediately. It helped me target my market and improve my advertising. I'd strongly recommend it to any small business owner as well as other UPS stores. Definitely worth the money!"
Shawn Cochran, UPS Store owner

"Excellent marketing tool! An absolute must for anyone serious about business. The '5 Principles of Highly Effective Marketing' manual provides a great mix of practical advice and theory. I’d recommend it in a heartbeat to new and existing entrepreneurs, business coaches, students, and publicity specialists."
Rick Dunn, SCORE, Counselors to America's Small Business

"Charlie, you've packed a ton of easily digestible and immediately actionable information into this manual. Any small business owner or sole practitioner can follow this step-by-step strategy for sales success."
Scott Allen, About.com Entrepreneurs Guide

Get your marketing in shape and stop leaving 80% or more of your potential sales on the table. Use this link to get The Insider Secrets to Highly Effective Marketing manual.

Want your ads, your direct mail pieces and your web site to generate more leads and sales? Stop wasting money with marketing copy that doesn't work.

Want an expert to help you attract more clients and increase your sales?

Get Charlie to advise you on your marketing strategy and to write your marketing copy for you so you can increase your sales and start making more money.

Get started by calling 1-800-795-1858 or use this link to
tell Charlie what you want and what you need.

"We called Charlie because no one was responding to our ads. We ran the ad Charlie wrote for us, and within three weeks, we added nine new clients and increased our income by $180,000."
Jose Lopez, Rent4me

"... With Charlie's help we've increased web traffic, doubled lead generation and seen our sales increase by hundreds of thousands of dollars already. I'll be recommending Charlie to all our other business units."
Mike Trowbridge, VP Marketing, Fairfield Resorts

"Requests for my services went up by 300% as a result of working with Charlie on my web site marketing. I'm delighted with all the business my site is generating."
Bob Nelson, Retailing.com

I can work with you one-on-one to show you what to do or if you’re too busy managing your business, I can advise you on marketing strategy, review your marketing materials and write your marketing copy resulting in more leads and sales.

Write me to discuss your needs and objectives. I take on a limited number of clients, so if you're serious about growing your business, get in touch with me as soon as possible to make sure I can fit you into my schedule.

Give me a call at 1-800-795-1858 or use the link below to send me an email if you'd like to increase your profits.