Where to Focus Your Marketing for More Sales

by Charlie Cook
Copyright 2005©. All rights reserved.

Charlie,
I really enjoy your newsletters but I have concerns about whether your ideas will help my company's marketing campaign. Tell me why I shouldn't use a publicist to further my company's profile, image and marketing cause instead of trying your ideas?
John - Tulsa, Oklahoma

Like John, you may be wondering where to focus your marketing and sales efforts. You have questions about where to put your resources to increase your sales. I had a query similar to John's from Alan in Malibu, California. He wanted to know whether or not to allocate his marketing funds to search engine optimization.

Search engine placement and public relations are excellent ways to get your prospects' attention, as are mass mailings and print or advertising. Together these are the marketing equivalent of a fleet of package delivery trucks. They take your marketing information and put it where your prospects can find it.

Getting your marketing package delivered to the right people at the right time is critical to your sales. You've probably got the audience, the timing and the delivery all worked out.

Like most owners of small businesses, you've taken great care in choosing your tagline, the information in your brochures and the design of your web site. You've worked hard on your marketing package, but no matter how much you spend on various delivery vehicles, your marketing isn't generating as much new business as you'd like.

Let me clear up some confusion about small business marketing once and for all. The most critical element of your marketing is what you include in your marketing package and how you follow it up, not how you send it.

Discover a small business marketing strategy that can help you attract more prospects, generate more leads, and increase your sales. Use this link to find out what to include in your small business marketing materials and a marketing strategy to grow your business.

What you say about your services and the sequence of information you provide determines whether your top search engine placement, mailings or ads generate a trickle or a flood of new sales.

Regardless of the delivery vehicles you use for your marketing, you won't get the response you deserve unless you discover how to:

- Stop your prospects in their tracks so they feel compelled to read your marketing materials,

- Convince them you can help them,

- Earn their trust,

- Get them to contact you and buy from you.

When you read a magazine, how many of the ads do you actually read? How many prompt you to place an order? When you sift through your mail at the end of the day, how often do you throw away sales letters without even opening them? When you surf the net, how many web sites do you give only a nano second of time and leave without contacting the company?

Your prospects are doing the same thing you are. They are sifting through all the information they see and hear each day, looking for the small handful of items that grab their attention because of their needs, interests or desires.

Don't let your business get buried in obscurity. Use this link to discover how to grab your prospect's attention and get their business with your web site marketing.

Your marketing either pulls your prospects in or pushes them away. Every element plays a role including;

- Where they first read or hear about your firm,

- The first sentence of your ad, your sales letter or your web site,

- The paragraphs that follow the headings,

- The layout of your marketing web site and your brochures,

- The offers you use and where you use them,

- The number of times your prospects hear from you,

- The sequence of information your prospects receive from you.

I highly recommend using a publicist, a search engine optimization firm, advertising, mass mailings and all the appropriate delivery vehicles you can afford. What too many business people forget is that before you can expect any of these vehicles to be effective, you need to find out what information to send. You need to discover the sequence of steps to take to get prospects to contact you and buy from you.

When your marketing materials are planned, written, designed and delivered correctly, your prospects will not only read them, they'll feel compelled to respond. That translates into increased sales for you and your business.

My marketing manuals and consulting services are helping thousands of small business owners do just that. By focusing your small business marketing efforts on the information your prospects want, you'll find it easy to attract new clients and increase your sales to existing clients.

Start getting all the business you've been missing. Use this link to discover how to use your web site marketing to stop prospects in their tracks and get them to contact you and buy from you.

Get the small business marketing solution and see your sales soar. I've packaged my top selling marketing manuals together to make it easy for you to improve your marketing and your profits
(10% discount off listed price).
Use this link to see what's included and to place your order.

Want to discover the fastest way to jumpstart your sales?
With this one simple strategy you can generate more leads and sales in one month than you did in the last twelve.
Use this link to start generating more leads and sales

Discover how to make your web site do what it's supposed to do, generate a ton of leads and sales You can use your web site to bring in dozens if not hundreds of leads each week using these proven web marketing techniques. Use this link to find out how to get results with your online marketing efforts.

What's a simple and reliable way to attract all the clients you can handle? Stop letting your marketing hold you back. Use this marketing system to get all the clients you can handle. Use this link to double your business.

You weren't born an expert marketer? Not a problem. Just use this step-by-step marketing system to pull in more business than you ever imagined. Use this link to discover how easy it is to successfully market your business.

Want to know the secret to networking that results in more work? The first thing to do is stop using the networking approach everyone else uses and start using a strategy that generates results. Use this link to see your business network and your bank account grow.

Don't let your expertise and your services be buried in
obscurity. Discover the easiest and lowest cost way to market yourself. Use this link to get known, get hired and be more successful.

Find out how Charlie can help you improve your marketing
strategy, your marketing copy and your sales. I can work
with you one-on-one to show you what to do or if you’re too busy managing your business, I can advise you on marketing strategy, review your marketing materials and write your marketing copy resulting in more leads and sales

Write me to discuss your needs and objectives. I take on a limited number of clients, so if you're serious about growing your business, get in touch with me as soon as possible to make sure I can fit you into my schedule.

Get started by calling 1-800-795-1858 or use this link to tell Charlie what you want and what you need.

"I love your marketing books ... my favorite being 'Creating Web Sites that Sell'. I used to see marketing as a puzzle; now all the pieces are falling into place.

Your book has helped me be more productive and get many more clients. Highly recommended."
Susan Robichaud, Visual Communications Inc.

"One of the best investments I ever made in my business... Your marketing manual absolutely improved my marketing!

Charlie, because of the way you wrote this small business marketing manual, I can read a chapter on Tuesday and put it into practice on Wednesday. I will be telling all my clients about this marketing tool."
Dionne Carver, Owner, Accounting Firm

"I am thrilled with the marketing manuals I ordered! You are a master of making the important very easy to understand and implement."
Dave Eller, House Guy, Inc.

"With Charlie's help we've seen our web leads jump from 10 a week to 150 a week. In the first month we increased sales by hundreds of thousands of dollars. I'll be recommending Charlie to all our other business units."
Mike Trowbridge
VP Marketing, Fairfield Resorts

"We called Charlie because no one was responding to our ads. We ran the ad Charlie wrote for us, and within three weeks, we added nine new clients and increased our income by $180,000."
Jose Lopez, Rent4me

"Thanks to Charlie's coaching with using the telephone, I achieved a 50% conversion rate on my sales calls … his ideas and practical knowledge have been incredibly helpful."
Suzanne Falter-Barns, Get Known Now

Best,

Charlie Cook

Marketing For Success
www.marketingforsuccess.com
1-800-795-1858
3 West End Avenue
Old Greenwich, CT 06870

Copyright 2006 by Charlie Cook of Marketing For Success
and In Mind Communications, LLC