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How Marketing Increases Your Sales

by Charlie Cook
Copyright 2005©. All rights reserved.

Every day we make decisions based on hard information and numbers, but when it comes to marketing, most people ignore the research and go with their 'gut' or personal preferences. Are you making this small business marketing mistake?

I was on a conference call with a client and his brand new marketing coordinator reviewing their web site. Over the last few months I'd worked with this client to remove the Flash from their site and eliminate extraneous links. The result? Their lead generation went up by a factor of 6. Recently, I wrote new copy for the site, and they'd seen qualified leads increase even more, from 60 to 150 per week.

The success of the improvements I'd suggested were quantifiable. Even so, the first thing the new marketing coordinator said in our conference call was that the copy on the page was too long, and the words and phrases in bold type looked messy. He wanted shorter copy because it gave a cleaner look. Can he afford to dictate these changes and ignore the sales results?

What's the best way to make decisions about your small business marketing?

You look at the numbers to make all kinds of purchasing decisions. You drive to the gas station that has the lowest prices or you pick a mutual fund that has the best track record. You use hard data to make important decisions. Shouldn't you being do the same in marketing?

Want a tested and proven strategy for increasing web lead generation and sales? Discover how to create a web site that your best prospects will find nearly impossible to resist. Use this link to find out how to get a better response and more clients with your web site.

While I want my clients' marketing materials to look nice my first priority is that their marketing message, ads or web site generate more leads and more sales. I regularly am asked to review marketing messages, brochure and web sites. Clients ask me, "How do you like them?"

My response is to ask is how many visitors they are getting to their site and how many leads and sales they are generating. My advice to clients is based not on what I personally like, but on what gets the best results.

If you're serious about increasing your sales and growing your business don't reinvent the wheel. For years marketing and advertising professionals have been accumulating data about what works and what doesn't. This is research that you can use to guide your planning, writing and design of your marketing materials. Then you can test your specific ideas on the web to further improve the response you get.

For example, I don't use an opening page with Flash on my web site because research shows that Flash openers send 80% or more of site visitors away. Testing and experience on the web have shown that effective web copy has more in common with direct mail than capabilities brochures, and that it should be personal and conversational. Other tests have shown that putting key sentences of web site copy in bold type helps the reader skim and scan quickly.

Find out which web site marketing strategies and techniques work to generate leads and sales and which techniques to avoid. You could be making ten times as much with your web site with these proven ideas. Use this link to find out how to improve your online profits

What do I mean by testing your ideas?

Before I settle on the wording of a marketing message for a client, for example, I give it a test run. I place Google Ads using the different options I'm considering. Then I watch the results for a few days to see which versions get the best response. Once I see a pattern, I tweak the most successful version of the marketing message to see if another word combination will get an even better response.

By the time I'm done, I know what prospects respond to. I have a clear winner; a marketing message that typically gets two to ten times the response of the one my client had started with.

You can test ad headlines, Flash elements, length of your copy, and even your use of bold type. Every element should be included or not based on whether it contributes to increasing response rates and profits.

You can improve the response you get to your marketing, increase your sales and grow your business. Test each element of your marketing, use that information to make your marketing decisions, and you'll generate many more leads and sales.

If you're ready to 'really' attract more clients and increase your sales, then do yourself a favor and find out more about 'Creating Web Sites that Sell'. It's packed full of reliable web site marketing ideas you can implement immediately to generate more profits. Use this link to get the 3 bonus chapters and sell more online.

Get the small business marketing solution and see your sales soar. I've packaged my top selling marketing manuals together to make it easy for you to improve your marketing and your profits
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Use this link to see what's included and to place your order.

Want to discover the fastest way to jumpstart your sales?
With this one simple strategy you can generate more leads and sales in one month than you did in the last twelve.
Use this link to start generating more leads and sales

Discover how to make your web site do what it's supposed to do, generate a ton of leads and sales You can use your web site to bring in dozens if not hundreds of leads each week using these proven web marketing techniques. Use this link to find out how to get results with your online marketing efforts.

What's a simple and reliable way to attract all the clients you can handle? Stop letting your marketing hold you back. Use this marketing system to get all the clients you can handle. Use this link to double your business.

You weren't born an expert marketer? Not a problem. Just use this step-by-step marketing system to pull in more business than you ever imagined. Use this link to discover how easy it is to successfully market your business.

Want to know the secret to networking that results in more work? The first thing to do is stop using the networking approach everyone else uses and start using a strategy that generates results. Use this link to see your business network and your bank account grow.

Don't let your expertise and your services be buried in
obscurity. Discover the easiest and lowest cost way to market yourself. Use this link to get known, get hired and be more successful.

Find out how Charlie can help you improve your marketing
strategy, your marketing copy and your sales. I can work
with you one-on-one to show you what to do or if you’re too busy managing your business, I can advise you on marketing strategy, review your marketing materials and write your marketing copy resulting in more leads and sales

Write me to discuss your needs and objectives. I take on a limited number of clients, so if you're serious about growing your business, get in touch with me as soon as possible to make sure I can fit you into my schedule.

Get started by calling 1-800-795-1858 or use this link to tell Charlie what you want and what you need.

"I love your marketing books ... my favorite being 'Creating Web Sites that Sell'. I used to see marketing as a puzzle; now all the pieces are falling into place.

Your book has helped me be more productive and get many more clients. Highly recommended."
Susan Robichaud, Visual Communications Inc.

"One of the best investments I ever made in my business... Your marketing manual absolutely improved my marketing!

Charlie, because of the way you wrote this small business marketing manual, I can read a chapter on Tuesday and put it into practice on Wednesday. I will be telling all my clients about this marketing tool."
Dionne Carver, Owner, Accounting Firm

"I am thrilled with the marketing manuals I ordered! You are a master of making the important very easy to understand and implement."
Dave Eller, House Guy, Inc.

"With Charlie's help we've seen our web leads jump from 10 a week to 150 a week. In the first month we increased sales by hundreds of thousands of dollars. I'll be recommending Charlie to all our other business units."
Mike Trowbridge
VP Marketing, Fairfield Resorts

"We called Charlie because no one was responding to our ads. We ran the ad Charlie wrote for us, and within three weeks, we added nine new clients and increased our income by $180,000."
Jose Lopez, Rent4me

"Thanks to Charlie's coaching with using the telephone, I achieved a 50% conversion rate on my sales calls … his ideas and practical knowledge have been incredibly helpful."
Suzanne Falter-Barns, Get Known Now

Best,

Charlie Cook

Marketing For Success
www.marketingforsuccess.com
1-800-795-1858
3 West End Avenue
Old Greenwich, CT 06870

Copyright 2006 by Charlie Cook of Marketing For Success
and In Mind Communications, LLC