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Lead Generation and How to Increase Traffic to Your Web Site

by Charlie Cook
Copyright 2005©. All rights reserved.

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Charlie,

I've built a web site and it's been up now for three months, but I'm only getting a handful of visitors each day. What are the best ways to get more people to my web site and enjoy more lead generation?

Marla. J., Minneapolis, MN
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You built a web site to create a surge of inquiries and new business, but hardly anyone even drifts by, much less stays to learn about your company. Given the time and m0ney you've spent, you're frustrated that your web site hasn't turned into a pr0fit center overnight, and you're inclined to dismiss its revenue-generating potential.

Don't! There are three excellent ways to bring people and lead generation to your web site.

1. The Best Way to Attract Visitors
Unquestionably the best way to channel a flood of visitors to your web site is to get it listed at the top of every search engine. If prospects can find your web site in the first ten on Google, Yahoo and MSN, you'll get plenty of visitors. Even a listing within the top twenty will bring in a steady stream.

You know that search engine position depends on keywords and the way they are used on your site. Search engines look at the frequency of use on your page and number of links to relevant pages.

If you've ever worked with the site code yourself to try to get to a top position in the search engines, you know that it is not obvious how to succeed at this. The experts (and many who claim to be search engine specialists are not expert) charge $12,000 to $30,000 and up annually, per site, to achieve and maintain top search engine positions.

Thanks to top placements for a several keywords, my site attracts over 35,000 unique visitors each month. You or someone in your firm can achieve this, too.

Discover the techniques that will improve your site's search engine placement and save yourself over $12,000 a year with 'Creating Web Sites that Sell'. Use this link to find out what the experts do to achieve top spots for themselves and their clients.

Don't have the time to do your own search engine positioning or a budget of $12 to 30 thousand dollars for the task? Write me and I'll refer you to a reputable firm that can help you.

2. The 2nd Best Way to Attract Web Site Visitors
Top search engine positions make a big difference, but if you don't want to invest the time or m0ney to put your site at the top of the search engines, there is a virtually no-cost technique you can use to bring in qualified prospects.

Thousands of online ezines and newsletters are hungry for content, and your prospects are always looking for ideas that will improve their businesses or their lives. Write short articles with ideas and information that your target market can use, send it to the ezines, and links from those back to your site will bring hundreds or thousands of prospects right to your 'door'.

One article I sent out last December, 'What Santa Knows About Marketing' was picked up by over a thousand ezines, newsletters and web sites, and is still listed ten months later.

You can attract tens of thousands of visitors to your web site each week just by writing and distributing articles. Discover how this formula works to bring in sales with 'Opening Doors with Your Articles'. Use this link to find out exactly how to get slightly famous and a lot richer with your articles.

3. The 3rd Best Way to Attract Web Site Visitors
I love Google Ads and you should, too. They are simple to set up, you pay only when people c.lick on your ads, and you can set daily budget limits. They look like the easiest way to attract qualified leads to your web site. Why aren't they the number one way to attract web site visitors? Because making Google Ads profitable is more complex than it first appears.

Have you tried Google Ads? What were your results?

Lots of companies use Google Ads, but few can justify the cost based on the sales generated. It turns out that to make your Google Ads pay for themselves, you need to pay careful attention to keyword selection, the wording of your ad, and the layout, wording, and links on the page that people are sent to from the ad.

I've written 8 tips to make sure your Google Ads help you make m0ney. Use this link to get all 8 tips along with the formula for making m0ney with your web site.

Given the challenge and the cost associated with search engine positioning, and depending on your particular product or service, Google Ads may be the best way to attract visitors. Use the approach outlined above to put them to work for your business.

Tired of spending m0ney on your web site and not generating a flood of new clients and sales? Waiting won't improve your results. To make m0ney with your web site, you need a proven formula for bringing in prospects and business. Use this link to discover exactly how to get all the business you can handle online.

Find out how Charlie can help you improve your web site marketing
strategy, your marketing copy and your sales. I can work
with you one-on-one to show you what to do or if you’re too busy managing your business, I can advise you on web site marketing strategy, review your marketing materials and write your marketing copy resulting in more leads and sales.

Marketing Services: Coaching, Consulting, Copywriting

Write me to discuss your needs and objectives, but only if you're ready to have your phone start ringing off the wall with new customers. I take on a limited number of clients, so if you're serious about growing your business, get in touch with me as soon as possible to make sure I can fit you into my schedule.

Get started by calling 1-800-795-1858 or use this link to tell Charlie what you want and what you need.

"I love your marketing books ... my favorite being 'Creating Web Sites that Sell'. I used to see marketing as a puzzle; now all the pieces are falling into place.

Your book has helped me be more productive and get many more clients. Highly recommended."
Susan Robichaud, Visual Communications Inc.

"One of the best investments I ever made in my business... Your marketing manual absolutely improved my marketing!

Charlie, because of the way you wrote this small business marketing manual, I can read a chapter on Tuesday and put it into practice on Wednesday. I will be telling all my clients about this marketing tool."
Dionne Carver, Owner, Accounting Firm

"I am thrilled with the marketing manuals I ordered! You are a master of making the important very easy to understand and implement."
Dave Eller, House Guy, Inc.

"With Charlie's help we've seen our web leads jump from 10 a week to 150 a week. In the first month we increased sales by hundreds of thousands of dollars. I'll be recommending Charlie to all our other business units."
Mike Trowbridge
VP Marketing, Fairfield Resorts

"We called Charlie because no one was responding to our ads. We ran the ad Charlie wrote for us, and within three weeks, we added nine new clients and increased our income by $180,000."
Jose Lopez, Rent4me

"Thanks to Charlie's coaching with using the telephone, I achieved a 50% conversion rate on my sales calls … his ideas and practical knowledge have been incredibly helpful."
Suzanne Falter-Barns, Get Known now

Best,

Charlie Cook

Marketing For Success
www.marketingforsuccess.com
1-800-795-1858
3 West End Avenue
Old Greenwich, CT 06870

Copyright 2006 by Charlie Cook of Marketing For Success
and In Mind Communications, LLC