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The Best Kept Web Site Marketing Secret

by Charlie Cook
Copyright 2005©. All rights reserved.

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Charlie,

I need help in generating sales from my web site. My site has been up for two months and I've gotten thousands of visitors but only a couple of people have contacted me from the site. Obviously I must be doing something wrong. What's the secret to getting people to buy from my web site?

Fran T., Boston, MA
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If you have a web site that's not pulling in prospects and sales, like Fran's, I have a marketing secret to share with you. Your sales and profits will increase as soon as you apply it. Whether you're marketing on the web, in print or in person, you are guaranteed to make more sales.

Here it is; people buy from you when you give them what they want. Sounds obvious, but most people don't apply this secret to their online and offline marketing.

Many people think that the quickest way to increase sales is to convince or "sell" more prospects. Trying to convince people to buy your products and services is hard, not much fun and rarely works. In fact, this approach repels the majority of people who may actually want the products and services you provide.

Your prospects are like you; they want and need to buy services and products, but hardly anyone wants to "be sold". When a prospect reads your brochure or visits your web site, they are thinking about their needs and desires. Once you focus your marketing on giving your prospects what they want, you'll see a leap in responses and in sales.

Discover which web site marketing tactics to avoid and which to use to attract clients by clicking on this link.

Think about your products and services. Why do people want them? What's the first and most important concern your prospects have? What are their secondary concerns? Can you help them solve each of these problems and get what they want?

Look at your ads, brochures, or website. Ask yourself the same questions prospects ask themselves when they view your marketing materials;

- What is in it for me?
- Does the first sentence give me a reason to keep reading?
- Does the photo make me believe this firm has what I want?

What is the most prominent element on the home page of your web site or the cover of your brochure? In most cases, it will be your company’s name. Does your company name describe your prospects' biggest concern? Does it give them a reason to believe you have what they want?

Imagine you wanted to open a new bank account in your hometown. On Main Street you see two banks with large signs in the windows.

Bank A's sign says – AMERICA’S FINEST SINCE 1950

Bank B's sign says – HIGH YIELD SAVINGS, IMMEDIATE ONLINE
ACCESS

Which one would you choose? Bank B grabs your attention by talking about the services and results that meet your needs. They’ve made the sale.

Focus your web site on your prospects' biggest concerns and you'll generate more interest and sales. Use this link to discover how.

There are dozens of reasons people buy. You may hire a business coach to help you make more money, a personal trainer to become a better golfer or tennis player. You may buy a new computer to increase your company’s productivity or a high definition TV to give yourself greater viewing enjoyment. Identify the reasons people buy your products and services and it's like finding the key to sales.

What's the biggest secret to attracting all the clients you want?

Stop trying to convince your prospects to buy and instead focus on giving them what they want. Once they see you as helping them, they’ll help you by buying your products and services.

To discover the fastest way to increase sales and stop being invisible with your marketing message or your elevator speech use this following link.

Get the small business marketing solution and see your sales soar. I've packaged my top selling marketing manuals together to make it easy for you to improve your marketing and your profits
(10% discount off listed price).
Use this link to see what's included and to place your order.

Want to discover the fastest way to jumpstart your sales?
With this one simple strategy you can generate more leads and sales in one month than you did in the last twelve.
Use this link to start generating more leads and sales

Discover how to make your web site do what it's supposed to do, generate a ton of leads and sales You can use your web site to bring in dozens if not hundreds of leads each week using these proven web site marketing techniques. Use this link to find out how to get results with your web site marketing efforts.

What's a simple and reliable way to attract all the clients you can handle? Stop letting your marketing hold you back. Use this marketing system to get all the clients you can handle. Use this link to double your business.

You weren't born an expert marketer? Not a problem. Just use this step-by-step marketing system to pull in more business than you ever imagined. Use this link to discover how easy it is to successfully market your business.

Want to know the secret to networking that results in more work? The first thing to do is stop using the networking approach everyone else uses and start using a strategy that generates results. Use this link to see your business network and your bank account grow.

Don't let your expertise and your services be buried in
obscurity. Discover the easiest and lowest cost way to market yourself. Use this link to get known, get hired and be more successful.

Find out how Charlie can help you improve your marketing
strategy, your marketing copy and your sales. I can work
with you one-on-one to show you what to do or if you’re too busy managing your business, I can advise you on marketing strategy, review your marketing materials and write your marketing copy resulting in more leads and sales

Write me to discuss your needs and objectives. I take on a limited number of clients, so if you're serious about growing your business, get in touch with me as soon as possible to make sure I can fit you into my schedule.

Get started by calling 1-800-795-1858 or use this link to tell Charlie what you want and what you need.

"I love your marketing books ... my favorite being 'Creating Web Sites that Sell'. I used to see marketing as a puzzle; now all the pieces are falling into place.

Your book has helped me be more productive and get many more clients. Highly recommended."
Susan Robichaud, Visual Communications Inc.

"One of the best investments I ever made in my business... Your marketing manual absolutely improved my marketing!

Charlie, because of the way you wrote this small business marketing manual, I can read a chapter on Tuesday and put it into practice on Wednesday. I will be telling all my clients about this marketing tool."
Dionne Carver, Owner, Accounting Firm

"I am thrilled with the marketing manuals I ordered! You are a master of making the important very easy to understand and implement."
Dave Eller, House Guy, Inc.

"With Charlie's help we've seen our web leads jump from 10 a week to 150 a week. In the first month we increased sales by hundreds of thousands of dollars. I'll be recommending Charlie to all our other business units."
Mike Trowbridge
VP Marketing, Fairfield Resorts

"We called Charlie because no one was responding to our ads. We ran the ad Charlie wrote for us, and within three weeks, we added nine new clients and increased our income by $180,000."
Jose Lopez, Rent4me

"Thanks to Charlie's coaching with using the telephone, I achieved a 50% conversion rate on my sales calls … his ideas and practical knowledge have been incredibly helpful."
Suzanne Falter-Barns, Get Known Now

Best,

Charlie Cook

Marketing For Success
www.marketingforsuccess.com
1-800-795-1858
3 West End Avenue
Old Greenwich, CT 06870

Copyright 2006 by Charlie Cook of Marketing For Success
and In Mind Communications, LLC