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Small Business Marketing Tricks and Treats to Use All Year Long...

by Charlie Cook
Copyright 2006©. All rights reserved.

If you live in the U.S., at the end of October you'll be preparing for a stream of young children to come to your door on Halloween. One by one or in groups of friends, they'll ring the bell and shout, "Trick or Treat".

To avoid having them actually play a trick on us, you bribe these youngsters with a selection of mini candy bars. You could offer them healthy treats like apples or small boxes of raisins or you could try something novel like telling them a favorite joke, but most y0ung children are on a mission. They want to fill their plastic pumpkins and pillowcases with candy as quickly as possible.

You may not be a fan of sugar-based diets, but if you enjoy seeing all those undersized fairy godmothers and ghosts and goblins on Halloween, you'll indulge them and dole out one candy bar after another. Your costumed customers know what they want. If they don't get it from you, they'll go next door.

This Halloween strategy can also help you grow your business. Want to get a steady stream of customers coming to your door? Want to avoid having potential clients go next door? Offer them a free treat! It works to get children ringing doorbells and talking to adults whom they barely know, and it will work for your business.

Discover how to flood your business with leads and sales by giving away treats to prospects. Use this link to find out how to put this strategy to work with results you can bank on.

What kind of treats will bring in your prospects? Probably not Snickers Bars or Reese's Peanut Butter Cups, delicious as these are. The answer depends on what you sell and what your prospects' want. For example, if your prospects want to:

- Improve their finances - offer them a free guide or a workshop on ways to make more and save more money.

- Sell their home - give them a guide to maximizing their profits.

- Increase their physical mobility and avoid pain - give them tips on ways to improve their posture and strength.

- Get better results with their advertising - give them a guide to writing ads that get a better response.

If you know what your prospects want, you can pull them in like kids at Halloween with the right treat, free report or workshop. Using this strategy on the Internet, you can attract hundreds of qualified prospects each month to your business.

Over twenty thousand people currently subscribe to my weekly marketing newsletter. Each of them signed up in response to my offer of a free marketing guide. And this free small business marketing guide continues to attract over a thousand new subscribers each month.

How many prospects contact you each month? If you want more, change your marketing strategy. Use this link to discover the small business marketing system that delivers results.

Marketing Tricks to Avoid
Some companies think that tricking people into trying their services or products is a clever way to attract customers. phone companies and credit card companies offer low introductory rates that are subject to steep increases a few months later. Some small businesses make wild promises that their services and products don’t live up to.

No one likes to have tricks played on him or her at Halloween or any other time. Strong sales depend on trust. Violate trust and good will with marketing gimmickry, and you've lost your prospect for good - and probably several of the friends they tell about you as well.

Marketing Treats to Use
Offer prospects a treat to get them to contact you, to stay in touch, to visit your showroom and to thank them for making a purchase. Not sure what to give away to prompt prospects to contact you and visit your store?

In the 1930s, Wall Drug in Wall, South Dakota built a reputation and their business by giving away a glass of ice water. Before cars were air-conditioned, the promise of a cold glass of water was enough to pull a steady stream of hot and thirsty travelers off the highway and into the store.

Today people are hungry for information and ideas that will solve their daily problems and simplify their lives. A Stamford, Connecticut financial firm used a series of f.ree workshops for wealthy investors to pull in prospects and quickly added mill0ns under management.

Make your f.ree offer something your prospects won't want to turn down, whether its a report, article, workshop, or educational CD. It doesn't have to be big but it does need to target the interests of your market and be related to your products and services.

With the right freebie, you'll attract prospects by the thousands and see your sales skyrocket.

Give yourself a treat and discover the marketing system that generates leads and sales every month. Use this link to find out exactly how to take your business to the next level.

Find out how Charlie can help you improve your marketing
strategy, your marketing copy and your sales. I can work with you one-on-one to show you what to do or if you’re too busy managing your business, I can advise you on marketing strategy, review your marketing materials and write your marketing copy resulting in more leads and sales.

Marketing Services: Coaching, Consulting, Copywriting

Write me to discuss your needs and objectives, but only if you're ready to have your phone start ringing off the wall with new customers. I take on a limited number of clients, so if you're serious about growing your business, get in touch with me as soon as possible to make sure I can fit you into my schedule.

Get started by calling 1-800-795-1858 or use this link to tell Charlie what you want and what you need.

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