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Are You Losing 50% Or More of Potential Sales?

by Charlie Cook
©2006 In Mind Communications, LLC, all rights reserved.

"How can I attract more clients? Over the last few years I've thrown away over twenty thousand dollars on failed marketing approaches.

I’ve tried everything from display ads to putting on seminars, none of which translated into sales. No matter what I do, I can't seem to attract enough new clients. What do you suggest?"
John from Boulder, CO

When I asked John to tell me about his business, it quickly became clear that after over a decade in financial services, he knew what he was talking about. He knew which products clients needed, how to help them create financial independence and how to save them m0ney. He had a wealth of sensible ideas to share about financial planning.

I asked John if any of these ideas were in his marketing and he admitted they weren't. Despite being an expert in his field and a top-notch service provider, John was missing hundreds if not thousands of potential clients because prospects weren't aware of his level of expertise and how he could help them.

If your prospects don't know how you can help them or view you as an expert you’re not going to get their business! If your marketing doesn't help them instantly understand why they need you and then go on to educate them about ways you can help them, you're wasting thousands of dollars on your business marketing and your advertising.

Say you’d scheduled a meeting with a prospect for a lucrative project. You wouldn't show up in a worn out suit or deliver a presentation that put your prospects to sleep. You'd want to look sharp and impress your prospects in order to prompt them to sign a contract on the spot.

Now take a look at your small business marketing. Is it like an outdated suit? Does it put your prospect's to sleep? Ready to change your small business marketing and start attracting more clients?

Stop wasting money on your small business marketing today by discovering what works to grow you business. Use this link to find out how >>

Like John you could be attracting all the clients you can handle with a marketing strategies based on what works. Here are a few tips to boost your sales.

1. Give examples of the solutions you provide so that prospects can see how helpful you can be and how much you know. Don't just tell people you’ve been in business for 100 years; demonstrate your ability to solve their problems and answer their questions. Don't let your expertise be hidden behind boring marketing copy.

2. Earn the trust of your prospects. What's the quickest way to do this? Leverage the trust you've garnered over the years from past clients and collect testimonials from them. Once you have these gems in hand place them up front or near the top of your marketing materials.

3. Motivate your prospects to contact you. If your prospect doesn't take immediate action when they see your ad, your web site or your sales letter, chances are they're never going to. Give them a reason to contact you; motivate them to act right away.

4. Help your prospects get to know you, understand more about how you can help them and have a u.rgent reason to spend their hard earned dollars. Don't expect prospects to take the imitative to seek this information out on their own.

Expect to need 5 to 7 contacts to demonstrate how helpful you can be and to educate prospects about how much better off they’d be with your products and services.

Don’t let your expertise be obscured by outdated marketing. Put your best foot forward by using a marketing system that generates more leads and clients each month.

Are you losing at least 50% or more of your potential sales? Our 5 Principles of Highly Effective Marketing shares a proven and powerful strategy for attracting clients to your business.

Stop trying to guess at how to grow. It's so much easier and more profitable when you know what works. Get all the details with this URL >>

Do You Want To Take Your Business To the Next Level?

I take on a limited number of clients, so if you're serious about grow1ng your business, get in touch with me as soon as possible to see if you qualify by using this link >

Have a general marketing question or a question about one of the marketing guides. Call 1-800-795-1858 or use this link to ask Charlie >

Do You Want Marketing Services That Deliver Results?

Write me to discuss your needs and objectives. I take on a limited number of clients, so if you're serious about growing your business, get in touch with me as soon as possible to make sure I can fit you into my schedule.

Get started by calling 1-800-795-1858 or use this link to tell Charlie what you want and what you need.

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"Money well spent! Our business has skyrocketed since we first started working with Charlie on our web site marketing. With Charlie's help we've increased web traffic, doubled lead flow and seen our sales increase."
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"We called Charlie because no one was responding to our ads. We ran the ad Charlie wrote for us, and within three weeks, we added nine new clients and increased our income by $180,000."
Jose Lopez, Rent4me