Home > Article Archive > Marketing Ideas

How To Position Your Business For Success

by Charlie Cook
©2006 In Mind Communications, LLC, all rights reserved.

As the plane lifts off, imagine yourself reclining comfortably in your first class seat. You're headed for San Francisco where you'll be met by a driver and whisked to a luxury hotel with views of the bay.

The tab is being picked up by a company looking to buy your firm, and your biggest concern is how much cash and stock to ask for when you meet with the president of the company and the senior officers. Sound like a fantasy?

Actually, I was the person being whisked across country, a few years back, to negotiate the sale of a web site I had created. With a lot of hard work and carefully executed positioning I'd developed the chance to make more than I thought possible from what had started as a just for fun project.

Whether you are a builder, accountant, realtor, market researcher, or manufacture loudspeakers or baseball bats, the way you position your firm can determine your success.

- Do you want prospects to seek you out?

- Do you want people to pay you more?

- Do you want to stand head and shoulders above your competition?

With a simple positioning strategy you can get more attention than you imagined and bring in those high-margin projects and the profits you want. I positioned one of my ideas for success using the 3 simple strategies below.

Discover how to focus your marketing, position your business and how to be more successful with 'The 5 Principles of Highly Effective Marketing'. I wrote to show you exactly what to do to take your business to the next level and skyrockert your sales. Use this link >>

1. Identify a Need
In 1999, a new search engine was appearing on the Internet almost every week. Some were much better than others. Knowing which search tool to use was confusing. Through my own interest in finding better tools to navigate the web, I'd discovered a common need.

2. Educate Prospects to Demonstrate Your Expertise
Based on four years of study of search engines and a book I'd written previously on marketing to the search engines, I'd become an expert on how they did and didn't work.

To help my own online research and to help others, I built a web site that provided a directory of search engines and reviewed their usefulness and functionality.

The objective of my site was simple. At a time when most people were just discovering the web, I wanted to help them find the best possible search tools for their particular task.

My mission was to educate people about how to find what they were looking for online. The site primarily focused on the growing number of reviews I authored. Instead of leading with information about my credentials, I used the content on the site to demonstrate my knowledge.

- What are your areas of expertise?

- What can you do to educate your prospects?

- How can you demonstrate your expertise?

3. Identify and Reach Your Target Market
Once I had the site built I needed a way to get people to it. While my target market was almost infinite - anyone searching the Internet - my advertising budget was zero.

(Remember I was doing this as a back pocket project while maintaining my marketing consulting practice.) How could I attract attention and get people to come back to the web site again and again?

I identified online editors and reference librarians as identifiable, approachable groups with a high level of interest and influence. I started an ezine directing readers to current search engine reviews and updates on the site and published approximately once a month.

- What is your stay-in-touch strategy?

Find out the specific free tactics to use to attract new business in, 'Opening Doors with Your Articles'.

Results
After just three issues of my ezine reporters started calling me for radio interviews and magazine articles. I received an offer to buy the web site with the price tied to the number of monthly visitors and page views.

Three months later I had grown traffic to the site from thirty thousand to three hundred thousand page views per month and closed the deal.

You can use the same strategies to attract more clients with your web site. I've detailed the techniques you can use to build your online business in 'Creating Web Sites that Sell'. Use this link >>

Positioning Your Company
To position your product or service for success:

A. Identify a Common Need

B. Identify a Market

C. Demonstrate Your Expertise to that Market

D. Continue to Stay in Touch

If you've been in business for three years or more you've accumulated a wealth of experience and knowledge. The more you share your ideas, the more people will view you as an expert and seek you out. Give your prospects examples of your expertise and they will think of you when they need your products or services.

You can use an ezine, your web site, a book, workshops or public speaking to demonstrate your knowledge and put your firm ahead of the competition. Discover exactly what to to with:

* The Insider Secrets to Highly Effective Marketing

* Creating Web Sites That Sell

Do You Want To Take Your Business To the Next Level?

I take on a limited number of clients, so if you're serious about grow1ng your business, get in touch with me as soon as possible to see if you qualify by using this link >

Have a general marketing question or a question about one of the marketing guides. Call 1-800-795-1858 or use this link to ask Charlie >

Do You Want Marketing Services That Deliver Results?

Write me to discuss your needs and objectives. I take on a limited number of clients, so if you're serious about growing your business, get in touch with me as soon as possible to make sure I can fit you into my schedule.

Get started by calling 1-800-795-1858 or use this link to tell Charlie what you want and what you need.

Small Business Marketing Tools You Can Use To Succeed

1. Small Business Marketing - Get The Works!
Discover how to market your business online and offline. Get the tools you need to attract more clients, close more sales and be more successful with this Small Business Marketing package, available for a limited time only. Use this link >

"I am thrilled with the marketing tools I ordered! You are a master of making the important very easy to understand and implement."
Dave Eller, House Guy, Inc.

2. Web Site Marketing - Get Leads and Clients!
Discover the proven formula for increasing online lead generation and sales by 200 to 1000% with your web site marketing. Use this link >

"I love your marketing books ... my favorite being 'Creating Web Sites that Sell'. I used to see marketing as a puzzle; now all the pieces are falling into place."
Susan Robichaud, Visual Communications Inc.

3. Small Business Marketing System - Make More Each Month! Finally a guaranteed system to attract more clients, sell more to current clients and make more money with less effort or your money back! Use this link >

"One of the best investments I ever made in my business... Your marketing manual absolutely improved my business! I can read a chapter on Tuesday and put it into practice on Wednesday. I will be telling all my clients about this marketing tool."
Dionne Carver, Owner, Accounting Firm

4. Get Attention, Fast!
Discover the secret to getting a flood of attention and sales with your marketing messages >

"In the last three weeks, since I started using my new marketing message, I've gotten as many clients as I did the last six months."
Denise Annunciata, LeapLaw

5. More Marketing Tools to Help You Succeed
Get free publicity without paying for advertising >

Add thousands of people to your personal 24/7 sales force without spending a dime? Use this link >

6. Get Personal Help From the Marketing Response Expert
Discover how much more you could be making >

"Money well spent! Our business has skyrocketed since we first started working with Charlie on our web site marketing. With Charlie's help we've increased web traffic, doubled lead flow and seen our sales increase."
Mike Trowbridge, VP Marketing, Fairfield Resorts

"We called Charlie because no one was responding to our ads. We ran the ad Charlie wrote for us, and within three weeks, we added nine new clients and increased our income by $180,000."
Jose Lopez, Rent4me