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Strategic Marketing
Cleaning Up Your Strategic Marketing for Increased Profits
by Charlie Cook
Copyright 2005©. All rights reserved.
Has your once well-organized strategic marketing plan, come to
resemble the jumble of stuff in your closet (not to mention the garage
and the attic)? If you are like most people, each time you come across
a new small business strategic marketing idea you try to adopt it and add it to
your existing approach.
Strategies and tactics tend to accumulate and linger even when they may not be
working as well as you'd like. Like the ill-fitting clothes that accumulate in
your closet or the broken tools still in the garage, they are hard to get rid
of, whether because of habit, emotional attachment or just plain not getting
around to cleaning them out.
To improve your marketing, you'll need to clean out some old ways of working.
While I don't want to get anywhere near your closet, and in fact I could use
some help with mine, I can show you how to clean up your marketing so you're
ready to take advantage of the New Year to grow your business.
Cleaning Up Your Small BusinessMarketing to Increase Profits
Every morning my friend Michael Angier of SuccessNet.org sits down at his desk
and asks himself the following three questions about his business.
1. What's working?
2. What's not working?
3. What can I improve?
Discover how to write a plan that
helps you get attention, improve lead generation, position your firm
and sell. With "The
Insider Secrets to Highly Effective Marketing" you'll
learn what works to get prospects to contact you and how to convert them
to clients.
I wrote "The
Insider Secrets to Highly Effective Marketing" to give
you a step by step guide to growing your business, whether you are just
starting out or want to double your revenue.
Here's your link to get your copy of "The
Insider Secrets to Highly Effective Marketing".
You may not want to review your marketing five times a week, but it
is a good idea to do it at least once a year. So take out your pencil
or fire up your computer and assess your marketing:
Your Marketing Strategy
1. Is your plan working to generate leads and increase sales?
2. Do you have a well defined marketing strategy that helps you achieve
the three phases of marketing; Getting Attention, Positioning, and Selling?
3. Do you need to write or rewrite your business plan?
4. Do you need additional information or coaching to complete your small
business marketing plans?
5. What are you going to do to improve your marketing?
Getting Attention
6. Does your marketing message prompt prospects to contact you?
7. Do your ads, letters, and web site motivate prospects to contact you?
8. What are your conversion rates?
9. What steps can you take to improve them?
Discover how to write
a brilliant marketing message and elevator speech to get attention.
Find out how to improve
your online sales lead generation with your web site.
Positioning
10. What are you doing to establish your credibility with prospects,
to help them know and trust you?
11. Is it working as well as you'd like?
12. What could you improve?
13. Is the value of your products and services clear to your prospects
or do they question you about merits and price?
14. Want to learn how to ensure that your prospects understand the value
of your products and services?
Selling
15. How successful are you in selling, that is, in getting commitments
for everything from appointments to orders?
16. What's your conversion rate of prospects contacted to clients and
customers?
17. Do initial sales generate repeat sales and referrals for years to
come?
18. Want to learn how to generate more sales from each client?
Discover how to use your web site marketing to position
your products and services and prompt sales with "Creating
Web Sites that Sell."
In "Creating
Web Sites that Sell" you'll find everything you need to know
about online marketing from how to increase visits to your site to how to position
your site so the search engines find it to building prospect and client loyalty.
Here's the link to get your copy of Creating
Web Sites that Sell.
Evaluating Your Business Marketing
Use Michael's three questions to summarize your comments about your marketing
and your success in getting attention, positioning and selling.
1. What's working?
2. What's not?
3. What do you want to improve?
The hardest part about cleaning out your closet, attic, garage or your marketing
is getting started. It may be time to straighten up or throw out some of your
old marketing strategies and tactics and replace them with new more effective
ones. You'll improve your lead generation and sales.
Start with a well organized marketing strategy, one that helps you
Get Attention, Position your products and services and Sell and you'll find
your business growing in leaps and bounds in the coming year.
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