Charlie Cook's MArketing for Success Insider's Club

Archive for August, 2005

Why You Should Make Marketing Mistakes

By Charlie Cook   |   August 1, 2005

The smarter you are the more you know what you don’t know. That being said, as a marketing expert, I know that no matter how good I am at coming up with the perfect marketing copy or marketing message that I’ll never really know whether its the best unless I test it.

To find what works the best I put up a bunch of ideas. Some work and some don’t. To discover the best I know I need to make a few mistakes.

Using Google Ads, I test similar marketing messages and usually find one that pulls much better than the others. Or I’ll find two or three that work equally well and two others that are out and out losers. I never know until I test them.

Did you test your marketing message?

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- Charlie Cook

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How Much Time Do You Have To Get Your Marketing Message Across?

By Charlie Cook   |   August 1, 2005

This weekend my wife and I took a trip to Maine to visit various relatives and do some kayaking. On the way up and down I tried to see what I could learn from billboards.

Why do I care about billboards, which I consider a blight on the landscape?

If you have or are planning a web site you should look at billboards too while you drive by at 60+ miles an hour. Ask yourself:

How much of them can you actually read?
Of the few words you can read do you understand the message?
Can you remember the billboard’s message ten miles down the road?

The way you read billboards is the same way people read your web site. Ask yourself:

If people read your web site in the same amount of time it takes for you to pass a billboard, (2-3 seconds) do they understand what you do and how you can help them? If not then it’s time to rethink your marketing message.
- Charlie Cook

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