It’s always nice to be recognized. This week Gurudaq ranked MarketingForSuccess.com as the top Internet gainer putting us in the company of greats like Mark Joyner.
Want to know how I did it? Use this link >>
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Archive for May, 2009
How To Sell More With Your Guarantee
“My new software application is getting rave reviews from the people who use it, but I’m having trouble making sales. What can I do to convince more prospects to buy?
- Kelly Sanders, OH
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Having trouble with skeptics and getting people to take action from your small business marketing?
Forty years ago I had my first experience with mail order. I know it’s hard to imagine but the Internet didn’t exist. Most people actually bought stuff in stores. Hard to believe but true.
I’d heard about a mail order outfit called L.L.Bean. And I was interested in ordering a sleeping bag for an upcoming hiking trip I was planning. But I wasn’t sure if, sight unseen, I’d be happy with the one I’d selected from the catalog.
What got me over the hump? What got me to go ahead and make my purchase?
L.L.Bean has always had a 100% satisfaction guarantee. With it I felt confident that if I wasn’t happy, I could exchange the sleeping bag or send it back for full credit. And I’d heard stories of people making good on the guarantee and being “100% satisfied.”
Now a guarantee won’t sell your products or services by itself, but without one you won’t sell as much as you could.
Are you a skeptic?
Many of us are. It’s smart to be one. So how do you sell to skeptics?
One simple strategy is to eliminate any perceived risk in making a purchase. When your prospects feel confident that they’ll either love it or that they can easily get their money back, you’ve eliminated the risk, making it easier for them to give your products or services a try.
Want to convert more prospects into paying customers? Get the details >>
What stops people from buying? The fear of being ripped off…the fear of paying something for nothing…the fear of looking foolish. No question about it. If you want to turn interested, but skeptical prospects into buyers, you need to conquer fear.
What helps put that fear to rest? A risk-free guarantee of satisfaction.
In a tight economy like this one, people are especially concerned about money. Many business owners respond to those fears with lower prices, but they still can’t make sales. When you decide to take full responsibility for your customer’s satisfaction, you make it that much easier for a prospect to decide to buy from you.
Want to know how to get more people to buy from you? Start here >>
So what kind of a guarantee should you offer?
The one that will be the most meaningful to your prospects, of course.
If you offer a subscription to Forex investment tips, for example, a 6-month ‘read it, use what you learn, and then decide’ guarantee would be effective. It demonstrates that you’re so certain your system will work, that you’re willing to give the consumer 180 days to succeed with it.
A good guarantee will make sales. A risk-free guarantee will make more sales, double…even triple what you could make without one. Here are some templates for some guarantees that I’ve used successfully:
- “Subscribe today. If you think your first issue—or any issue —doesn’t deliver at least $XXX worth of ideas and information, you can tell us to take a hike. We will cancel your subscription and send a prompt refund for all un-mailed issues, no questions asked. We won’t be happy to know that we failed your value test, but that will be our problem, not yours.
- You can’t lose with our guilt-free, no-risk guarantee and access to the entire program and every one of the bonuses…all for only <$>! If <product name> is not everything we say it is and you are not completely satisfied with it, then we will refund every penny of your money with no questions asked. That’s more than a guarantee; that’s a promise.
- My guarantee is to ensure you are 100% happy with <product name>. If for any reason you are not entirely satisfied, I will refund your money. No questions asked. This is an ironclad guarantee, no ifs, and no buts. If <product name> doesn’t deliver, your money will be happily refunded. In fact, you need no reason to ask for a refund whatsoever. Just tell us the dog ate it! We trust your integrity and honesty absolutely. We take the risk and you have nothing to lose, so take your 90-day trial today.
Let me ask you one last question. Do you expect the companies you buy from to stand by their products and services?
Of course you do. Use your guarantee to let your prospects know you do the same, and you’ll turn skeptics into buyers and see your sales soar.
Interested in finding more ways to convert prospects to buyers? Find out the simple formula to increase your profits >>
- Charlie
P.S. Yes, I include a guarantee with my products. Take a look here to see it >>
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Talk To You Tomorrow…
The response to tomorrow’s TeleSeminar has been amazing. Over 700 people have already signed up and the registrations are still pouring in.
If you’ve registered already, I’ll talk to you tomorrow. Make sure to dial in for the call promptly using the information you received.
If you haven’t, this is your LAST CHANCE…
*** Exclusive Free TeleSeminar Registration Ends Today ***
Tomorrow at 4 p.m. EDT, marketing coach Dan Lok and I are going to reveal the most powerful and persuasive copywriting tactics. I’ll be sharing my best ideas and grilling Dan about the best ways to bring in prospects and turn them into buyers…then repeat buyers…then customers for life.
If you haven’t done so, sing up for the TeleSeminar and my FREE bonus book ‘The 22 Hot Buttons That Get People to Buy.’
This is a one-of-a-kind TeleSeminar and the only chance you’ll have to hear me pry all of Dan’s secrets out of him.
You still have a chance to ‘be there’ if you act in the next few minutes. Use this link to reserve one of the last remaining spaces >>
It’s up to you. Would you like to spend an hour listening to two very successful, sales-focused entrepreneurs discuss the best methods solve the problems of lead generation, sales conversion, and long term customer retention?
You can increase business profits without increasing your out-of-pocket expenses.
If that sounds good to you, register in the next few minutes and you’ll be one of the lucky ones to get the answers you’ve been looking for.
- Charlie
P.S. What topics are on my agenda for marketing coach Dan Lok? I’ll be asking him:
* What REALLY makes people buy? (It ISN’T just a low price)
* How do you turn a one-time buyer into a customer for life who buys from you again and again?
* Is there a way to make prospects feel so indebted to you that they feel guilty if they even THINK about doing business elsewhere?
* What is the secret to positioning a product so that it triggers irresistible ‘hot buttons’ for buying?
… and much more!
Want to know the answers? Register today before the TeleSeminar reaches capacity in the next few hours >>
P.P.S. If you have to miss the seminar, don’t miss my FREE bonus - The 22 Hot Buttons That Get People to Buy.’ Claim it instantly >>
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The #1 Copywriting Secret To Increase Sales
What’s the “one thing” you can do to generate more interest and more sales from your web marketing? What’s the “one thing” that every successful entrepreneur and small business owner needs to do to make more money?
Getting the attention of your prospects is the obvious answer. If people ignore your ads, your mailings or your ezines you’re never going to make as many sales as you want. The problem is not what to do but how to do it.
Discover the top copywriting tactic proven to trigger more sales. If you haven’t done so already, make sure to register in the next few minutes.
On Thursday May 14 at 4 p.m. EDT Dan Lok, the sales conversion expert and author of ‘Turn Words Into Cash,’ and I will be sharing top copywriting and web marketing tactics with you.
When you register for the TeleSeminar you’ll receive a FREE COPY of my latest ebook – ‘The 22 Hot Buttons That Get People to Buy.’
Only a few spots left. Use this link to register immediately before the doors close >>
-Charlie
P.S. Unavailable on May 14? You can still get my 50-page ebook, ‘The 22 Hot Buttons That Get People to Buy’ – FREE. Just register today and download it in minutes – no cost, no obligation.
Discover how easy it is to sell more >>
P.P.S. What did Marc have to say about Charlie’s last TeleSeminar?
“Charlie makes every minute count. When the hour was over, I had a dozen different strategies for connecting with prospects and turning them into my customers. I put two of them into practice that same day and saw results immediately.”
Marc Atherton, The Marketer’s Marketer
Register in the next few minutes before all the spaces are gone and the TeleSeminar is closed. >>
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Which Words Sell In This Economy
If you’ve ever wanted to find out how to be more successful, to make your ads, your sales letters and your website marketing make more money, this is your chance.
Save the date! Thursday 4pm EDT, May 14th.
On Thursday May 14th I’ll be joined by Dan Lok, the master of money-making copywriting, for a one-time only FREE TeleSeminar to answer your questions about how to consistently convert more prospects into buyers and put more money in the bank.
And I’m giving away my latest 50 page ebook, ‘The 22 Hot Buttons That Get People to Buy’ – FREE – to anyone who registers for the call.
You should know that it’s filling up fast and if you haven’t done so already and want to get in… you need to sign up in the next few minutes.
On the call Dan will reveal:
*How to grab the interest of prospects who are on-guard against advertising – making skepticism work for you,
*The simple trick to keeping your prospects enthralled and engaged right up to the point that they eagerly pull out their credit card or checkbook,
*A ‘system’ for writing copy that is so powerfully persuasive that no reader could possibly resist – they’ll LOOK for the call to action,
*The most powerful human desire that makes people stop procrastinating and buy – and exactly how to trigger it,
*A surefire way to multiple sales without spending more money,
* How to reposition the product you are selling so that it will trigger one, if not two, of the major hot buttons of recession-stricken prospects,
* … and much more!
Sign-up today to receive my 50 page ebook, the ‘22 Hot Buttons That Get People To Buy’ just for registering!
Use this link to save your space on the call >>
No – you won’t hear Dan promising lazy people instant riches or some such nonsense. He’ll give smart people like you honest and accurate information on ideas you can actually put to use.
This is a unique chance for you to get the truth about how to skyrocket your sales and what to do so you can get all the clients and business you can handle.
Don’t miss this one. Register for one of the remaining places for the TeleSeminar I’m hosting on Thursday May 14th at 4pm EDT with this link >>
- Charlie
P.S. If you absolutely can’t make the call due to a scheduling conflict, you can still register to be eligible to receive the free 50 page ebook, ‘The Hot Buttons That Get People To Buy.’
Just register and it’s yours >>
P.P.S. My free TeleSeminars sell out in a matter of days… To ensure your spot, reserve in the next few minutes.
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The #1 Way To Make More In Any Economy
REGISTER for this one-time only FREE TeleSeminar with Copywriting expert Dan Lok now >>
Sign-up today and receive my FREE 50 page ebook, “The 22 Hot Buttons That Get People To Buy” just for registering!
How to Increase Your Profits In ANY Economy
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“Over the last 12 months, every time we take out an ad, send out a mailing we seem to get a lower and lower response rate. The same is true with our website, it just doesn’t seem to be pulling in new clients.
I know the economy stinks, but that’s not my style to try and look for something or someone to blame. What can I do to get more sales this year?
- Arthur Petersen, KY
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Over the years you’ve worked hard to build your business. What can you do now to make sure the current downturn doesn’t steal your profits and that instead you keep new sales coming in and keep growing?
Nine years ago, I wrote my first sales page which I posted on my website. I looked around at the type of sales pages my competitors were using and tried to use the same approach.
The result? Even weeks later sales were barely trickling in.
I knew it wasn’t my product and I was getting plenty of traffic to the page – so what was it I was doing wrong?
I made the same mistake that most small business owners make. Even though I’d put words on the page, they didn’t grab my prospects’ attention, they didn’t work to get them reading and they didn’t work to generate a flood of sales.
Ever take out an ad, send out a mailing put up a web sales page and find yourself in the same situation? Even with plenty of exposure you get hardly any sales?
What’s the solution? Can you generate 5-10 times as much interest and sales? Can you make your marketing strategies work to get people to contact you and buy from you? And most importantly, can you light a fire under them so your prospects are motivated to make a purchase TODAY?
The answer is YES!
Find out the simple steps to take to get all the prospects and sales you can handle >>
After failing so miserably at writing copy that sells when I first started out, I did a lot of research and I sought out the best advice I could find. Eventually I hired one of the top copywriters on the planet as my mentor.
Thanks to consistent application of a few simple marketing strategies, I now enjoy some of the highest conversion rates in the industry. Translated into English that means, the ads, the sales pages and the direct mail pieces I write translate directly into a huge number of sales and amazing profits.
In business one of the keys to success is generating at least 10 to 20 dollars for each dollar you spend on marketing. When you do, when you spend a dollar on an ad and it brings in 20 or more it’s easy to be profitable.
How can you do this? How can you get your ads, mailings, websites ezines, etc. working so they bring in a flood of sales even in this economy?
Find the answer in this FREE TeleSeminar >>
Stop thinking about what you’re to sell and start thinking about what your prospects are buying!
This is the number one mistake every small business owner makes. Your messages need to focus on what your prospects are looking for, not what you’re selling…
Prospects want to know ‘What’s in it for ME?’
Answer that question by talking about the BENEFITS of your product or service, not the FEATURES.
Volvo commercials don’t advertise that the car frame is made of high-quality metal, or its design was years in the making. They say that your family will be safe in their car.
A print ad for Viagra doesn’t show the chemical compound of the little blue pill. It shows a man and a woman holding hands on their way to an intimate moment.
Benefits, not features are what matter. Or more precisely: the benefits of the features.
Is your copy filled with the words ‘I’ and ‘my’? Does it have phrases like: ‘I can get you a better mortgage rate’ or ‘My system took me a long time to develop.’
That’s all about YOU. To sell more you need to make it all about your prospect. It’s a lot more powerful to say ‘You can lower your mortgage rate and save money with my help’ and ‘You can save time and enjoy success sooner using the system I spent years to develop.’
Interested in making your ads, your mailings and your website convert visitors into profits?
Sign up for the one-time Free TeleSeminar >>
(note space is limited)
Any time you’re communicating with prospects…in sales letters, print ads, web site copy, or even your on-hold message, focus on the three things that tell them ‘This is all about You’. Focus on:
1. The NEEDS They Have – ‘Do You Want Your Lawn to Be Lush and Green?’ or ‘Your back pain doesn’t have to hold you back’ or ‘You’ve come to the right place to get out of debt.
2. The BENEFITS You Provide – ‘You Won’t Have to Break Your Back Feeding and Seeding’ or ‘Your flexibility and comfort will improve instantly’ or ‘You can pay off all your bills in 60 days or less.
3. The FEATURES That Allow You to Provide the Benefits – ‘Our lawn product uses a ‘secret’ seed that gives you months of care-free enjoyment’ or ‘I am a licensed chiropractor, so you’re in good hands’ or ‘The creators of our system all come from the credit card industry so they know exactly what you need to do”
Notice that all the features still talk about ‘you.’
- Charlie
P.S. When your marketing copy is working it’s like you’ve switched the traffic light from red to green. Sales come pouring in. To get you started, I’m giving away a 50 page FREE ebook that includes, “The 22 Hot Buttons That Get People To Buy.”
To claim your copy register for the Free ‘Instant Cash Copy’ TeleSeminar before it fills up.
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