Comments on: Google Adwords Mistake. Are you paying to go nowhere? http://www.marketingforsuccess.com/blog/advertising/google-adwords-mistake-are-you-paying-to-go-nowhere/ Small Business Marketing Ideas That Attract Clients and Profits Tue, 07 Feb 2012 17:29:34 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Steve Morris http://www.marketingforsuccess.com/blog/advertising/google-adwords-mistake-are-you-paying-to-go-nowhere/comment-page-1/#comment-13722 Steve Morris Tue, 03 Nov 2009 12:36:43 +0000 http://www.marketingforsuccess.com/blog/?p=2037#comment-13722 I've seen this so often and highlighted to an owner manager friend of mine recently. The link was dead, he had no idea - and was he paying someone to look after his Adwords account! Another issue is that of sending people to the wrong landing page, or simply to the home page. The visitor has clicked on the link because it is relevant and appealing. Don't then take them somewhere that isn't where they expected to go - suddenly they're annoyed and potentially lost. Your prospect is likely to go somewhere else. I’ve seen this so often and highlighted to an owner manager friend of mine recently. The link was dead, he had no idea – and was he paying someone to look after his Adwords account!

Another issue is that of sending people to the wrong landing page, or simply to the home page. The visitor has clicked on the link because it is relevant and appealing. Don’t then take them somewhere that isn’t where they expected to go – suddenly they’re annoyed and potentially lost. Your prospect is likely to go somewhere else.

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