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Two Words That You Should Never Use…

By Drayton Bird   |   August 27, 2010

If you don’t know what you’re talking about you can get into terrible trouble, because if what is said is not what is meant you end up doing the wrong thing.

One great curse in this respect is jargon. All professions and industries have special jargon to confuse and impress outsiders whilst giving insiders a comforting feeling that they belong to some special group and are doing something important.

At the same time it confers an air of mystery to proceedings, enabling those in the know to charge more money for doing what are usually quite routine and simple tasks. Read More »

Which Words Will Make You Rich?

Discover how to quickly and easily multiply the selling power of every promotion you create to increase your income by hundreds of thousands, if not, millions of dollars a year. Click here »

How Many Calls Make a Sale?

By Drayton Bird   |   August 13, 2010

After an Ogilvy & Mather board meeting in Frankfurt, 18 years ago, David Ogilvy told me over dinner that “Rosser Reeves and I were talking one day, and we agreed that everything we knew we had learned from John Caples.”

Rosser Reeves, who was Ogilvy’s brother-in-law, coined the initials USP that everyone now uses with such gay, and often inaccurate abandon.

John Caples, besides being a very good copywriter - They laughed when I sat down at the piano is one of the most copied lines ever – popularised systematic testing, though not enough to penetrate the thick skulls of most corporate drones. Read More »

The Easy Way To Sell Anything To Anybody

The simple truth about sales is your prospect will always do a better job of selling themselves than any sales person ever can. Discover how to use this simple strategy and close more sales with less effort. Click here »

Nevermind the Strategy – Watch the Little Details

By Drayton Bird   |   July 27, 2010

Marketing is often compared to war, and there is much pretentious talk about strategy, conquests, territory and so forth.

That is one reason why I have spent years reading about great generals. IT has taught me a lot.

Many people think the Duke of Marlborough – an ancestor of Winston Churchill –  was England’s greatest ever general.

He was obsessed with minutiae. Before his greatest-ever victory, Blenheim, he made sure all his men had fresh boots and a meal of bread and soup. Read More »

How To Build a Seven Figure Income

Find out which five essential, low cost marketing activities, when used together, can help you automatically attract more new top paying clients every month and generate more repeat business every year. Click here »

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