Recently I was approached by a potential client who wanted a quote for a custom website for his business. I’ll call the potential client Brian; his business is making beautiful, hand-crafted widgets.

Brian’s brick-and-mortar business is well-established, but only has a very small web presence. Due to pressures from web-based competition in the last couple of years, he now feels he needs a larger, more comprehensive and content-rich website to compete effectively.

Brian has put a substantial effort into mapping out his new site. His content is solid and focused Read More »

You could be making some common mistakes with your business website and not even realize it. Here are some common ones – and what to do about them.

Your website marketing is feeling neglected.

Does the copyright at the bottom of your site still say 2009? Do you still show the bio of an employee who left three years ago? Are there old broken links on the site?  Was your last calendar update last year? All of these are symptoms of simple neglect – and they’re typically easy to miss. How to fix this mistake: Read More »

Thinking about giving your older website a makeover – or planning your first business site? Here are ten basic design do’s and don’ts to remember whether you’re a do-it-yourselfer or working with a web designer. They’re a solid place to start for many small business websites – and once you know the rules, you can bend them as needed to make your site as audience-appropriate as it needs to be.

1. Do be consistent. Read More »