Charlie Cook's MArketing for Success Insider's Club

Author Archive

Making the 80/20 Rule Work For You

By Jeffrey Mayer   |   August 31, 2010

When I’ve written about the 80/20 Rules I was taken to task by several readers who vehemently disagreed with the concept that 80% of one thing comes from only 20% of something else.

One reader we’ll call him John, wrote : “I’ve just read your most recent success newsletter. I must say that I’m appalled that you refer to and believe in the old Pareto law.”

“Did you know that Mr. Pareto lived in the 16th century? Believing in the 80-20 law is like believing that Earth, our planet, is flat.” Read More »

The Most Powerful Way To Generate Consistent and Reliable Income

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7 Tips to Closing More Sales

By Jeffrey Mayer   |   July 31, 2010

Remember Willie Sutton? Willie was a bank robber.

When asked why he robbed banks, he replied: “Because that’s where the money is.” (No! I’m not suggesting that you rob a bank. :-) )

Willie’s story came to mind when I was recently asked by a sales consulting client, “How do I grow my business?” Read More »

How To Cash In On Social Media Marketing

Listen in as 8 top social media experts reveal their innermost trade secrets to using free social media tools to pinpoint and profit from hungry buyers in any market before it's too late. Click here »

Create Opportunities With Your Business Card

By Jeffrey Mayer   |   June 30, 2010

Television star. Movie Star. Famous Comedian.

What do you do when you’re at a restaurant and a famous person sits down at the table next to you?

A. Pretend he’s not there.
B. Whisper to your friends that a famous person’s sitting next to you, but do it so subtly that he doesn’t know you’re talking about him? (But of course he does.)
C. Say ‘Hi’ and tell him how much you enjoy his program? Read More »

The #1 Way To Multiply Your Online Profits

You'll find out exactly how to transform your website into a lead generating, sales producing success. Whether you just launched your site or it's been up for years, this is the quickest way to increase your online income. Click here »

You’ve 60 Seconds to Make Up Your Mind

By Jeffrey Mayer   |   May 31, 2010

You must make up your mind in 60 seconds.

No time to think. No time to change your mind. Answer Yes, or No.

What are you going to do?

Has anybody ever given you a choice where you had to make a decision almost instantly?

How did that make you feel? Read More »

How To Build a Seven Figure Income

Find out which five essential, low cost marketing activities, when used together, can help you automatically attract more new top paying clients every month and generate more repeat business every year. Click here »

How to Leverage Your Time for Greater Success

By Jeffrey Mayer   |   May 27, 2010

Jim and I were talking the other day. He was grumbling because it’s the end of the year. He’s worked very hard.

* Put in too many hours at the office.
* Put too many miles on his car.
* Spent too many nights in hotel rooms.

And didn’t spend enough time with his family.

To top it off, he didn’t hit his sales or financial goals.

He’s tired. Stressed out. Exhausted. And frustrated. Read More »

The #1 Way To Multiply Your Online Profits

You'll find out exactly how to transform your website into a lead generating, sales producing success. Whether you just launched your site or it's been up for years, this is the quickest way to increase your online income. Click here »

Change the Rules of the Game

By Jeffrey Mayer   |   May 20, 2010

RFPs. Requests For Proposals. What do you do when you get them?

* Get all excited because you think you’ve got a hot prospect?
* Start thinking of all the ways you can spend that big commission check?
* Figure this BIG sale will make your year, help you beat your quota and keep your boss happy?

If you picked any of the above answers, you picked the wrong answer. Read More »

Which Words Will Make You Rich?

Discover how to quickly and easily multiply the selling power of every promotion you create to increase your income by hundreds of thousands, if not, millions of dollars a year. Click here »

Make Your Customers Feel Special

By Jeffrey Mayer   |   May 11, 2010

I was sitting at my desk diligently working on another success essay when the phone rang. Being programmed like Pavlov’s dogs to answer an incoming call hen the bell rings, I picked up the phone – interrupting myself (not a very good time management technique) – and said, “Hello, this is Jeff Mayer.”

“Is Jeffrey Mayer in?”

“Yes. This is he.” [You can always tell when someone is reading from a script because they don't listen to you when you answer the phone.] Read More »

The Easy Way To Sell Anything To Anybody

The simple truth about sales is your prospect will always do a better job of selling themselves than any sales person ever can. Discover how to use this simple strategy and close more sales with less effort. Click here »

Why You Should Confirm All Your Meetings

By Jeffrey Mayer   |   April 27, 2010

Tom was ecstatic. On top of the world. After trying to reach Steve for the past month he finally got through and scheduled an appointment for Tuesday morning at 10:00am.

Steve is VP of Purchasing for ACME Industries. From Tom’s perspective he is a WHALE. A fabulous prospect. A huge opportunity. Read More »

Instantly Increase Sales With Less Effort

Discover how to get attention in 15 seconds or less and increase your leads by up to 15x or more just by making this one change. You'll pull in a flood of qualified prospects, people eager to buy. Click here »

Create More Opportunities By Asking Better Questions

By Jeffrey Mayer   |   April 13, 2010

Carl was having trouble closing sales. Business was terrible. He wasn’t making money.

He had been following the advice of his sales manager, but he wasn’t getting any results.

This is what he had been told to do: Read More »

5 Easy Ways To Flood Your Site With Targeted Traffic

Tired of all the hype? Find out the proven ways to attract thousands of visitors a day to your site. These are the top 5 traffic-building strategies anyone can profit from. Click here »

Hitting the Wall – Time Management Tips

By Jeffrey Mayer   |   March 30, 2010

Have you ever known someone who never seemed to get his work done on time? Was always late with everything. And no matter how many hours he put in, nothing was ever done right…  the first time.

He was trying very hard to do his job, but spent so much time apologizing for not getting work, tasks, and projects done on time that it became an embarrassment. Read More »

Ethically Steal ALL These Money-Making Secrets

No matter what you sell, you can skyrocket your business by using the most powerful ideas of these top marketing and sales experts - updated every month. Click here »

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