How good your offer is in the market place will play a deciding factor in how well your product or service will sell. That’s why it’s vital you create value-rich offers that people will be excited to say yes to. What follows are 12 copywriting tips that help you do that.

But keep in mind, that these aren’t fail-safe solutions. Some of these or a combination of these ideas will work better than others. And it depends on your niche and market place. Read More »

1. If possible, survey previous customers and find out why they bought, what appealed to them most and what objections they had.

2. If possible, talk to the top salespeople in your company and find out what they’re saying to people to convince them to buy. Incorporate those ideas into your sales copy.

3. List/understand the key selling points of your product/service. Focus on the key benefit(s) that will have the most impact on your target market.
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1. Weave the word, “You” throughout your copy. And if you can get your prospect’s name into the ad or sales letter, you can see conversion rates explode overnight.

2. Avoid using too many multi-syllabic words. $50 dollar words don’t bring in the orders. Use simple, easy to understand words that are loaded with emotional dynamite.

3. Insert metaphors throughout your copy to arouse emotion. Here are a few examples of metaphors: “Burns cash”, “Crack this nut”, “Take the bull by the horns.” Read More »

1. “Scientific fact”

2. “Read these facts carefully”

3. “Here’s the bottom line …” Read More »

1. “Don’t you owe it to your family and to yourself to give [PRODUCT] a try?”

2. “If you’ll give me just XX seconds of your time, I’ll show you how you can ________.” Read More »

For your advertising to be effective, you want people to read from start to finish. If they skip around, they won’t get all of their questions answered and their objections to buying won’t be properly dealt with. This is why it’s vital you use what are called “transitional phrases” throughout your ad or sales letter. What is a “transitional phrase”? Read More »

You slaved over writing an ad or sales letter, and you really thought it was going to work miracles. But then, the moment of truth comes, and your ad did poorly. You’re left wondering if it’s the economy, or the media you advertised in or if your competitors are outflanking you. Does this sound familiar?

You can’t control the economy or what your competitors or suppliers do for the most part. Read More »

1. Insert a box that they can tick (if online) or checkmark (if offline) and after that use the word “Yes”.

2. Restate the big benefits. Don’t over do it, but remind them of what they stand to gain by taking action.

3. Summarize the package components, sizes, colors, warranty, etc., they’re getting. Read More »