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The One Critical Skill That Makes For Home-Run Copy

By Paul Martinez   |   July 26, 2010

So you’ve decided to hire a copywriter.  You’ve looked at their portfolio, and they’re not a “swipe file superstar”.  You’ve asked them about how much time they spend researching a new promotion and they passed with flying colors. But there are a few more questions you need to ask before you hand over your hard-earned cash.

I’ll show you how to use those 3 critical questions to make sure you get maximum value for your money. Read More »

Which Words Will Make You Rich?

Discover how to quickly and easily multiply the selling power of every promotion you create to increase your income by hundreds of thousands, if not, millions of dollars a year. Click here »

The One Thing Most Copywriters Won’t Bother Doing

By Paul Martinez   |   June 26, 2010

Many clients assume that copywriting services are priced by the page.  And in some cases, that’s true.  But copywriters who price per page—instead of on a per-project basis– may be shortchanging you.

That’s because a copywriter who has a per-page flat rate probably isn’t doing the most important part of our job: market research.

You see, if I already know a market –like real estate, alternative health, or self-help–I know what that market wants.  I understand their hot buttons.  And that means I can find the right “hook” much more quickly than if I had to start researching from scratch. Read More »

Ethically Steal ALL These Money-Making Secrets

No matter what you sell, you can skyrocket your business by using the most powerful ideas of these top marketing and sales experts - updated every month. Click here »

How to Get Your Money’s Worth From a Copywriter

By Paul Martinez   |   June 12, 2010

If you’re thinking about hiring a copywriter, then this is one article you’ll definitely want to read.

That’s because the information in this article could save you thousands of dollars in wasted copy fees.  Not to mention the lost profits and missed opportunities poorly written copy can cost you.

Over the next few months, I’m going to outline exactly what you should look for in a copywriter.  I’ll show you how distinguish “average” copywriters and from “great “copywriters.  And I’ll tell you the right questions to ask to make sure you only hire the best of the best—regardless of your budget. Read More »

How To Build a Seven Figure Income

Find out which five essential, low cost marketing activities, when used together, can help you automatically attract more new top paying clients every month and generate more repeat business every year. Click here »

Why a Former Client is the Best Client

By Paul Martinez   |   May 26, 2010

Last time, I told you about an easy an inexpensive way to grow your business by marketing to your past customers and maximizing your referrals.

This time around, I’m going to go into more detail and explain how to overcome the two biggest obstacles to creating your own past customer marketing program.  And I’ll even give you a simple strategy to reactivate “lost” customers—complete with a form letter you can swipe.

Now, most of us know how important marketing to our past customers is.  And yet, over 80% of business owners don’t have any sort of post-sale follow system in place. Read More »

The Most Powerful Way To Generate Consistent and Reliable Income

Wouldn't you like to have a list of 30k, 75k or even 150k qualified prospects? Use this automatic lead generation system to build your own monster list of qualified prospects, hungry to buy. Click here »

How to Generate a Flood of New Profits

By Paul Martinez   |   May 12, 2010

As a MarketingforSuccess.com reader, you already know how important it is to stay in touch with your past clients.  But if you’re like most successful entrepreneurs, you’re probably not exploiting this profit center as effectively as you could be.

The fact is, very few of us really take the time to stay in touch with our past clients.  If we do, we’re usually not doing it in a way that really connects with them and makes them feel valued.  And that, my friends, is a big—and expensive—mistake. Read More »

How To Cash In On Social Media Marketing

Listen in as 8 top social media experts reveal their innermost trade secrets to using free social media tools to pinpoint and profit from hungry buyers in any market before it's too late. Click here »

How to Turn Raw Copy Into Polished Copy

By Paul Martinez   |   April 26, 2010

In my last article, I showed you how to create your pitch by finding your product’s top 10 “Big Benefits”.  Then I showed you how to get into a peak emotional state—and how to use that state to create a killer sales pitch.  And of course, I also promised you that I’d show you how to refine that pitch into a polished sales presentation. Read More »

The #1 Way To Multiply Your Online Profits

You'll find out exactly how to transform your website into a lead generating, sales producing success. Whether you just launched your site or it's been up for years, this is the quickest way to increase your online income. Click here »

How to Create Your Perfect Sales Pitch

By Paul Martinez   |   April 12, 2010

In my last article, I showed you how to find your ideal Unique Selling Proposition (USP).  Now I’m going to show you how to turn that USP into a killer sales pitch.

First, write down your USP.  Remember, the question you need to answer is “What big, hairy, hard-to-fix problem of my customer’s do I have the solution for?”.  And you need to answer it in a way that clearly communicates the benefit of doing business with you. Read More »

The Easy Way To Sell Anything To Anybody

The simple truth about sales is your prospect will always do a better job of selling themselves than any sales person ever can. Discover how to use this simple strategy and close more sales with less effort. Click here »

How To Write Killer Copy

By Paul Martinez   |   March 12, 2010

If you write your own sales copy, then this may be the most profitable series of articles you ever read. That’s because I’m going to show you how to “prime the pump”  and make writing killer copy almost effortless.

When you learn how to use these copywriting tips, you don’t need to hire a copywriter.  In fact, your own sales copy will probably be better than anything 95% of all copywriters could ever hope to produce. Read More »

The #1 Way To Multiply Your Online Profits

You'll find out exactly how to transform your website into a lead generating, sales producing success. Whether you just launched your site or it's been up for years, this is the quickest way to increase your online income. Click here »

How to Create Curiosity & Compel Your Prospects to Take Action

By Paul Martinez   |   February 26, 2010

Copywriting great Joe Sugarman says that his headlines have only one goal: to get you to read the first sentence.

And the purpose of the first sentence? To get you to read the second.  And so on. By the end of the first paragraph, you’re fully caught up in the momentum of the ad.

You may have heard this referred to as the “greased slide”.  Your goal is to build momentum throughout your copy.  By the end, your prospect should be frantically digging his credit card out, eager to pay top dollar for your services. Read More »

Instantly Increase Sales With Less Effort

Discover how to get attention in 15 seconds or less and increase your leads by up to 15x or more just by making this one change. You'll pull in a flood of qualified prospects, people eager to buy. Click here »

How To Craft a Killer Headline in 3 Easy Steps Part 1

By Paul Martinez   |   February 12, 2010

As a MarketingForSuccess.com subscriber, you already know that headlines are the key to successful sales letters, web copy and email copy.

But if you’re like many business owners or marketers, you probably struggle when trying to come up with great headlines. The truth is, so do most copywriters.

That’s why good copywriters spend around 80% of their time on a promotion writing the headline.  To give you an idea of what that means, I’ll spend entire days working on the headline for a sales letter or website.  In some cases, I write hundreds of drafts.  I test every possible variation until I find the one that “clicks”. Read More »

5 Easy Ways To Flood Your Site With Targeted Traffic

Tired of all the hype? Find out the proven ways to attract thousands of visitors a day to your site. These are the top 5 traffic-building strategies anyone can profit from. Click here »

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