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Media Lists: Play the Numbers Game

By Rick Frishman   |   August 8, 2010

“Publicity is easy to get. Make yourself so successful that you don’t need it, and then you’ll get it.”
—Anonymous

Generating publicity is a cumulative process that is built by developing relationships. Your promotional efforts involve many of the same players, so it’s essential to create and maintain a record of them all. This is your media list.

Media lists are databases containing the names and information about people and organizations that can help promote your product or service. They’re your address book or Rolodex. They’re the roster of your network. Read More »

The Most Powerful Way To Generate Consistent and Reliable Income

Wouldn't you like to have a list of 30k, 75k or even 150k qualified prospects? Use this automatic lead generation system to build your own monster list of qualified prospects, hungry to buy. Click here »

Press Releases: Grab ‘Em Fast & Don’t Let Go!

By Rick Frishman   |   July 22, 2010

“Many attempts to communicate are nullified by saying too much.”
- Robert Greenleaf, founder of the Servant Leadership movement

Recently, the value of sending press releases has been questioned. Many feel that they are ineffective and a waste of time. Then again, all it takes is for just one press release to slip through and catch the eye of someone who then runs with your story. It happens all the time! Read More »

How To Cash In On Social Media Marketing

Listen in as 8 top social media experts reveal their innermost trade secrets to using free social media tools to pinpoint and profit from hungry buyers in any market before it's too late. Click here »

Zero In On Your Market—Save Time, Money, and Aggravation

By Rick Frishman   |   July 8, 2010

How often do you get lost because you don’t really know where you are going? You end up stuck some place you don’t want to be and in order to find your way you often must go back to where you started.

Frequently, you don’t know how to get back because you don’t know which route to take, and in the process get even more lost. And if you do get back, you may be too exhausted to start again.
Be careful—this can happen to your publicity campaign! Read More »

5 Easy Ways To Flood Your Site With Targeted Traffic

Tired of all the hype? Find out the proven ways to attract thousands of visitors a day to your site. These are the top 5 traffic-building strategies anyone can profit from. Click here »

Rules to the PR Game

By Rick Frishman   |   June 22, 2010

The term “public relations” consists of two words, “public” and “relations.” Relations with the public are publicists’ inventories. Relationships are the most valuable assets in publicists’ portfolios. The most valuable relationships are those with the media because they in turn produce relationships with the greater public.

And by media we mean both the traditional media—print and television news reporters—as well as the new media—bloggers, podcasters, and social networkers.

Generally, you won’t see immediate results because these types of relationships must be nurtured. Read More »

Ethically Steal ALL These Money-Making Secrets

No matter what you sell, you can skyrocket your business by using the most powerful ideas of these top marketing and sales experts - updated every month. Click here »

Your Publicity Campaign Starts With You

By Rick Frishman   |   June 8, 2010

People want you to be authentic. They want to know that what you say is true, that you will deliver as promised, and that your product or service will work as advertised.

If you hope to garner great publicity, your campaign must be authentic as well. It has to come from within and reflect what you truly believe and how you actually perform. Never promise what you can’t provide and make sure whatever you are putting out there is the truth.

Publicity never sleeps — it’s an ongoing, 24/7 battle — so you can’t sleep either. Read More »

The #1 Way To Multiply Your Online Profits

You'll find out exactly how to transform your website into a lead generating, sales producing success. Whether you just launched your site or it's been up for years, this is the quickest way to increase your online income. Click here »

Take a Bite Out of Publicity

By Rick Frishman   |   May 22, 2010

In our busy world, no one has time for the full story—they want a synopsis, a digest, a capsule that takes only seconds to deliver, is easy to swallow, and resonates in their minds. And it must contain everything they need to know.

Since publicity is about getting your message across, brevity is a must. You must create a short introductory message that will cut through the din and draw attention to who you are, what you do, and the benefit it will provide. We call these messages sound bites.

If you want to get your message across, you need a great sound bite that will immediately capture the attention of busy people. When you get an opening to deliver your sound bite, you better make it good! You must deliver your sound bite quickly, clearly, and compellingly. The more briefly you say it, the better it is. Read More »

Instantly Increase Sales With Less Effort

Discover how to get attention in 15 seconds or less and increase your leads by up to 15x or more just by making this one change. You'll pull in a flood of qualified prospects, people eager to buy. Click here »

Why Send Press Releases?

By Rick Frishman   |   May 8, 2010

Good question. Some people believe that press releases are obsolete and that no one actually reads them. True—most press releases are not read thoroughly, but they are scanned.

People glance at headlines and bullet points and give most releases a quick once over. So there’s always the chance that yours will grab their attention as long as yours has strong headlines and easily accessible information. Read More »

Which Words Will Make You Rich?

Discover how to quickly and easily multiply the selling power of every promotion you create to increase your income by hundreds of thousands, if not, millions of dollars a year. Click here »

The #1 Rule of Business Networking

By Rick Frishman   |   April 8, 2010

In life, we all try to get things from each other; that’s how the world works and has always worked. From ancient times, we have been a people who belonged to tribes and clannish groups. We built societies in which we lived, worked and raised families together.

In these societies, each member had specific roles that he/she performed and contributed for the benefit of the group. As a part of life, we gave to and helped each other. And, we also received. Read More »

The #1 Way To Multiply Your Online Profits

You'll find out exactly how to transform your website into a lead generating, sales producing success. Whether you just launched your site or it's been up for years, this is the quickest way to increase your online income. Click here »

How to Get a Testimonial

By Rick Frishman   |   March 22, 2010

Get in the habit of asking every client or customer for letters of praise.

-Ask them to state how great your work was and how much they enjoyed working with you. You’ll be surprised how highly they extol you and how wonderfully they express it.
-Ask for endorsements during the first thirty to sixty days or as soon as short-term projects are complete. Read More »

The Easy Way To Sell Anything To Anybody

The simple truth about sales is your prospect will always do a better job of selling themselves than any sales person ever can. Discover how to use this simple strategy and close more sales with less effort. Click here »

How Publicity Can Put You On the Map

By Rick Frishman   |   March 8, 2010

Publicity will put you on the map because it:

- Builds your identity.
- Increases your visibility.
- Generates name recognition.
- Gets your message across.
- Compels people to buy, invest, and do business with you. Read More »

How To Build a Seven Figure Income

Find out which five essential, low cost marketing activities, when used together, can help you automatically attract more new top paying clients every month and generate more repeat business every year. Click here »