Split-testing is a fancy phrase for testing a sales page to see what brings in more sales.

It’s a fairly simple process, but it does take time. And certain elements on your sales page are more worth testing than others.

With that in mind, here are three easy things to split-test. Read More »

For any piece of sales copy to be successful, it must do a few critical things. One of these things is overcoming objections.

Many times your prospect will actually want what you have, but he will not buy it. Why? Usually it’s because of an objection he has that has not been sufficiently addressed in your copy.

So as you write, think about the objections your prospect has. Then try to seamlessly overcome those objections in the copy. Read More »

Let’s be honest. Even prolific writers have bad days when they can’t seem to hit their stride. Not to mention business owners who avoid writing unless they have to!

Sometimes the words just flow. (Isn’t that the best?) And other times… well.

So what do you do when writing feels like pulling a 10-ton truck? How do you prime the pen and get the ink flowing?

Here are three ideas that work like a charm… Read More »

If you’ve ever wanted to write headlines and sales letters that attract readers like fruit flies to overripe bananas, then this article will be extremely important to you.

Here’s why:

I’ve been able to attract hundreds of readers to my blog posts and sales letters by using a stupid little “mind trick” that almost anybody can learn. Read More »

It seems business owners who understand the power of sales copy are most interested in learning all the “advanced” copywriting tips. Unfortunately, the advanced stuff doesn’t do you much good if you don’t understand the essence of copywriting.

That’s the bad news.

The good news is that the essence of copywriting may be a whole lot simpler than you think. I’ll get to that in a minute. First, let me tell you a little story… Read More »

If you’ve ever tried to write a sales letter or space ad, then you know from experience that it’s easy to make mistakes.

And it’s easy to forget critical copy elements.

With that in mind, here are “7 Deadly Copywriting Sins” I frequently encounter.

Deadly Copywriting Sin #1: Hyped-Up Headlines

It’s often a good idea to make a strong promise or challenge a common belief in your headline. But it’s not a good idea to cross the line into hype.

How do you know when you’ve crossed the line? Read More »

When you’re setting out to write a sales letter, there is actually a process you’ll want to follow. And, believe it or not, it doesn’t begin with writing!

In fact, there are three distinct stages in the sales letter writing process. And the actual writing may take only a fraction of the total time it takes you to finish.

So what are these three stages? I’ll tell you… Read More »

How many times have you been reading a sales letter for a digital product, only to be distracted by an obvious scarcity ploy?

If your experience is anything like mine, it’s probably happened too many times to count.

I’ll explain why scarcity ploys may actually be hurting your sales, as well as how you can legitimately create urgency for your digital products.

First, let’s take a look at… Read More »

One of the biggest difficulties you face when writing a sales message is making it believable.

This is especially true on the Internet where hyped-up sales letters have multiplied like weeds in an untended garden.

So the question becomes, how do you break through your prospect’s natural skepticism? How you do you write in a such a way that he believes everything you say? Read More »

Writing your first sales letter can be intimidating, especially if you’ve been told that you need to write a lot of copy to make a sale.

The truth is, Read More »