Have you ever wondered why you didn’t land a new client? Obviously, there are a number of factors that could prevent you from landing new business such as price and experience. But what about the intangible reasons related to your own personal public relations tactics?

Recently, I was part of a request for proposal (RFP) process for a billion dollar client looking for a full service firm to redesign its corporate website. Although nine firms were sent the RFP, only three responded. In a down economy, you would think that companies are dying to be considered for this type of project. Read More »

I have been fortunate to have some great clients over the years (Microsoft, BET.com, King Features Syndicate etc., international accounting firms) and they all have been very pleased with my work.

I consider myself a traditional PR pro who actually follows the tradition of reading or watching a media outlet before pitching. I have also established myself with thousands of media placements on behalf of my clients. So when I see random people with no sort of media or journalistic experience start calling themselves a publicist, I just shake my head in disgust. Read More »

The 40th Anniversary of Earth Day is April 22 and and if you haven’t thought about how to leverage it for your own PR purpose, you should. It is a holiday that almost any business can use to gain some visibility, even if your business hasn’t technically gone green yet. Read More »

National Entrepreneurship Week was February 20-27 (sorry if you missed it, mark it down for next year!). The Small Business Administration issued a press release on BusinessWire announcing a free youthpreneur webinar series that same week. They were hoping to stimulate entrepreneurship among students. The webinars took place from 11am-3pm that week and that is where this PR campaign seemed to go all wrong. Read More »

I know of a small yet somewhat successful business that just doesn’t understand what it takes to get to the next level after 35 years. Even though someone like me, an award-winning public relations expert, advised the company’s owners to spend a little money on advertising, a resistance to spending money holds the company back like a ball and chain.

Insteadof  becoming profitable, this fledgling company continues to linger on the hopes of press releases with soft news no one cares about. Read More »

Most business leaders will be more that happy to ring in the New Year. But to truly leave 2009 in the dust drastic measures are in order. It is time for every business leader to DO SOMETHING to change the course of her business.

Public relations can be a cost effective strategy to implement for your business. Here are the top three Best Business Mastery public relations strategies for 2010: Read More »