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Don’t Make This Major Website Blunder

By Tony Brueski   |   March 10th, 2010

I’m someone who works my ass off to help business owners reach their potential customers. I go through every door, look behind every corner, and under every rock for the best places for a business to scream out to their customers “HERE I AM, COME AND GET ME!”.

When I’m going through this process, I do a A LOT of calling to radio, TV and web properties. There is nothing that baffles me more, than when these entities have very few – or NO ways to contact them on their websites. I understand it a little more when the start-up business who is not in the communications business overlooks this MAJOR step, but come on – radio, TV, web – ALL IN THE COMMUNICATIONS BUSINESS! » (Read More)

Another BAD Radio Commericial…

By Tony Brueski   |   February 24th, 2010

What can I say… I’m probably one of the strongest critics of radio commercials. The fact that I create them for a living, makes me a bit of a “dork” when it comes to listening to the radio. Constantly talking to it, criticizing it, praising it and all around over analyzing everything I hear. I probably sound like my father when we are watching an NFL game, except I’m yelling at another debt relief radio commercial.

What is really driving me nuts these days… Similarity. Lack of creativity. BLA-NESS. » (Read More)

Give Your Customers More Credit

By Tony Brueski   |   February 10th, 2010

I’m not talking about dollars and cents here… I’m talking about the credit your customers have with your business mentally and emotionally. Consumer loyalty. What is your “credit level” with your customers?

Start out by asking yourself a few questions:

1) How do your customers view YOUR business and what you offer THEM? » (Read More)

Are You Driving Your Small Business Through the Windshield or the Mirror?

By Tony Brueski   |   January 24th, 2010

It’s a simple question really. When you make decisions about your business: Are you basing those decisions on what you see ahead of you and where you want to go? Or are you making your decisions based on what you’ve seen in the mirror and the past?

If you focus all your attention on the dark storm you just drove out of, you will likely miss the turns, on-coming traffic, and likely drive your business completely off the road because your focus is not on the road ahead. Is that really the way you want to operate your business? » (Read More)

Why YOU May Be Hurting Your Business

By Tony Brueski   |   January 10th, 2010

It shouldn’t take the dropping of a large crystal ball in Times Square to motivate you to find new ways to improve your business. Sadly for many, it is the simple date on a calendar that makes people think that “things will be different now”. Yet, many do nothing to make “make a difference”. Sadly many think the magic turn of the page will do all the work for them.

No doubt, 2009 was a very tough year for anyone who is in business. And with the tough year and uncontrollable surroundings – comes a very heavy veil of negativity.

It’s easy to understand why. » (Read More)

Radio Ads Should Work – Here’s Why Mine Didn’t

By Tony Brueski   |   November 24th, 2009

More than once I’ve been contacted by an otherwise very savvy business person making the statement “radio advertising just didn’t work for me.” This statement troubles me… because it’s been proven time and time again that radio, when used correctly, can be the most effective medium for driving customers to a business.

Think about it – what other medium is on in cars, in businesses, on in the kitchen when someone is making dinner, played loudly at a back yard bbq, and a slew of other times and places. Despite other mediums of entertainment evolving over the years, radio is still one of the leaders… How is it “not working” for someone? » (Read More)

Good Radio Commercials vs. Bad Radio Commercials

By Tony Brueski   |   October 24th, 2009

If you advertise or are thinking about advertising on the radio please heed this warning….

RADIO COMMERCIAL PRODUCTION COUNTS. (This is the script, voice-over, back-round music, theme, sound fx, etc. used in your commercial).

I not only say this because I own a production company, but because I want to see my clients and friends who own businesses succeed. Many times the “QUALITY” step in radio commercial production is completely thrown to the wind.

Here is the scenario: » (Read More)

I Heard It On The Radio

By Tony Brueski   |   October 10th, 2009

It happens to all of us, a friend shares a compelling story or tidbit that left you wanting to know more… When you ask them where they heard it, the answer comes back “I heard it on the radio.”

This happens quite often, many times they were referring to » (Read More)

What Does Radio Advertising Cost?

By Tony Brueski   |   September 24th, 2009

It is the question that I get asked more than 20 times each day. The answer is really quite simple… how much exposure do you want? No radio advertising campaign is alike.

A local grocer may spend 2k per month on a local advertising campaign while the car dealership in the same city may spend 10k per month on an advertising campaign on the very same station. The car dealerships commercials will air more frequently and in-turn gain more exposure than the grocery store, but the grocery store is still getting solid exposure.

Radio obviously works. If it didn’t, » (Read More)

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