Charlie Cook's MArketing for Success Insider's Club

Advertising

How to Write a Killer Close For Your Advertising

By Mike Jezek   |   August 29, 2010

When it comes to direct sales, most people are too afraid to ask for the order. Consequently when Friday comes, their paycheck is small and they go home to skinny kids. You’ve got to be bold enough to ask for the order. In fact, you might be surprised by what you can get, just by asking for it!

The same principle applies in copywriting whenever you write a marketing communication. Most people write weak closes or they don’t even put one in their marketing! And then people wonder why their ads and sales letters didn’t pull! Read More »

The Most Powerful Way To Generate Consistent and Reliable Income

Wouldn't you like to have a list of 30k, 75k or even 150k qualified prospects? Use this automatic lead generation system to build your own monster list of qualified prospects, hungry to buy. Click here »

How to Buy Newspaper Advertising at a Huge Discount

By Jeffrey Dobkin   |   August 19, 2010

Why would you ever pay list price for newspaper advertising space when most newspaper advertising rates are negotiable?  Some are highly negotiable.  Here are 5 ways to get better discount newspaper advertising rates.

1. Newspaper classified advertising.
If you are running a statewide classified newspaper advertising campaign there are state newspaper associations that offer great rates on almost all the papers in your state.  Discount newspaper advertising rates may be 30% – 50% – 70% off list, if you buy classified advertising through your state newspaper association.  Yes, they’re that much cheaper. Read More »

The Easy Way To Sell Anything To Anybody

The simple truth about sales is your prospect will always do a better job of selling themselves than any sales person ever can. Discover how to use this simple strategy and close more sales with less effort. Click here »

Nevermind the Strategy – Watch the Little Details

By Drayton Bird   |   July 27, 2010

Marketing is often compared to war, and there is much pretentious talk about strategy, conquests, territory and so forth.

That is one reason why I have spent years reading about great generals. IT has taught me a lot.

Many people think the Duke of Marlborough – an ancestor of Winston Churchill –  was England’s greatest ever general.

He was obsessed with minutiae. Before his greatest-ever victory, Blenheim, he made sure all his men had fresh boots and a meal of bread and soup. Read More »

How To Build a Seven Figure Income

Find out which five essential, low cost marketing activities, when used together, can help you automatically attract more new top paying clients every month and generate more repeat business every year. Click here »

How To Get A Higher Response From All Your Advertising

By John Anghelache   |   July 13, 2010

How do you create advertising that works? I’m talking about the kind of advertising that gets thousands of people to buy. Or take some kind of immediate action. Whatever that may be.

Imagine this: You run a profitable company and decide to hire two salespeople. Each is given a trial period of 90 days to put up or shut up. In due time, you notice a big difference between your new employees. Read More »

The #1 Way To Multiply Your Online Profits

You'll find out exactly how to transform your website into a lead generating, sales producing success. Whether you just launched your site or it's been up for years, this is the quickest way to increase your online income. Click here »

3 WOM Lessons From the FIFA World Cup

By Kim Sheehan   |   July 7, 2010

I admit it…I have World Cup fever. I am plopped on the sofa with a cup of coffee for the early morning (on the West Coast) games and have been spending lunch hour checking out the action.  I even googled the off sides rule so I could better understand it.  And the other day, I realized that the World Cup has important lessons for word of mouth advertising. Read More »

5 Easy Ways To Flood Your Site With Targeted Traffic

Tired of all the hype? Find out the proven ways to attract thousands of visitors a day to your site. These are the top 5 traffic-building strategies anyone can profit from. Click here »

Tips for Formatting Your Ads So They Pull In More Leads & Sales

By Mike Jezek   |   May 15, 2010

How your ads, sales letters and landing pages look matter. In fact, despite how well written and thought out your copy may be, if it looks too hard to read, then no one will read it. The result? No sales or leads are generated and then the marketing piece is deemed a failure. Don’t let that happen to you. Here are a few tips for making your copywriting more compelling.

First, for print ads, especially half page or full-page print ads, you want your ad to look more like an article. Use the same font and formatting style. It’s been said, by doing this, it can boost your response by 500%. Read More »

Which Words Will Make You Rich?

Discover how to quickly and easily multiply the selling power of every promotion you create to increase your income by hundreds of thousands, if not, millions of dollars a year. Click here »

3 Ways Anyone Can Generate Leads

By Charlie Cook   |   May 4, 2010

No matter what business you’re in, no matter what you sell, there are three ways you can attract more leads to grow your business.

BUY, BRIBE or BORROW. Read More »

How To Cash In On Social Media Marketing

Listen in as 8 top social media experts reveal their innermost trade secrets to using free social media tools to pinpoint and profit from hungry buyers in any market before it's too late. Click here »

2 Major Mistakes to Avoid in Your Radio Commercials

By Tony Brueski   |   April 10, 2010

When it comes to any form of advertising – There are quite a few pitfalls that one can fall into. Very expensive pitfalls that is… Many of which could easily be avoided if someone who knew a few key things about consumer reactions were behind the creation of your ad. For this example lets take a look at two major mistakes from a radio commercial I just heard. Read More »

Instantly Increase Sales With Less Effort

Discover how to get attention in 15 seconds or less and increase your leads by up to 15x or more just by making this one change. You'll pull in a flood of qualified prospects, people eager to buy. Click here »

Another BAD Radio Commericial…

By Tony Brueski   |   February 24, 2010

What can I say… I’m probably one of the strongest critics of radio commercials. The fact that I create them for a living, makes me a bit of a “dork” when it comes to listening to the radio. Constantly talking to it, criticizing it, praising it and all around over analyzing everything I hear. I probably sound like my father when we are watching an NFL game, except I’m yelling at another debt relief radio commercial.

What is really driving me nuts these days… Similarity. Lack of creativity. BLA-NESS. Read More »

Ethically Steal ALL These Money-Making Secrets

No matter what you sell, you can skyrocket your business by using the most powerful ideas of these top marketing and sales experts - updated every month. Click here »

Give Your Customers More Credit

By Tony Brueski   |   February 10, 2010

I’m not talking about dollars and cents here… I’m talking about the credit your customers have with your business mentally and emotionally. Consumer loyalty. What is your “credit level” with your customers?

Start out by asking yourself a few questions:

1) How do your customers view YOUR business and what you offer THEM? Read More »

The #1 Way To Multiply Your Online Profits

You'll find out exactly how to transform your website into a lead generating, sales producing success. Whether you just launched your site or it's been up for years, this is the quickest way to increase your online income. Click here »

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