What makes an ad get your attention and then keep you interested and help generate more sales? It’s when it clearly identifies a common problem and then shows you an obvious solution that you can’t live without.

Here’s an example that does exactly this >>

Just use the above link and click on play to see what I’m talking about.

- Charlie
MarketingForSuccess
Small Business Marketing Ideas That Attract Clients and Increase Your Profits

Recently I mailed my subscribers an offer of a free report in exchange for answering one question. The response was terrific. I got thousands of people to download the report and got tons of data about what people are looking for. But then I got one person who wrote in and asked,

“How do you use your marketing to get people to contact you?”

Didn’t he see how I got him to contact me? Was I being too subtle?

If you haven’t done so already, sign up to get the 7 steps to build your business and increase your profits. It’s written for small business owners and marketers and it’s free, at least for now. Use this link to claim your copy >>

Am I being too subtle? Sign up before I start charging for this exclusive report.

- Charlie
Small Business Marketing Based On Results Not Opinion

Allstate has a commercial currently running that poses the “What If…” question. I can’t remember each one, but they included:
- What if someone rear ended your car crashing your car into another car?
- What if you had an accident with a car that was worth over $60,000?
- What if a friend borrows your car and trashes it… are you covered?
- What if a branch falls on your car… re you covered?
etc.

You get the idea. At the end it makes you wonder - heh am I covered?
If you have the youtube link to this video, please let me know.
(Want to view other great video ads? Here’s the best video commercials I’ve found >>)

Now ask yourself:
- What if when you sent out a mailing, instead of getting dozens of responses you got hundreds, or when you reviewed your web sales instead of just a couple of sales you saw thousands.
- What if your marketing actually worked?
- How much more money could you be making?
————
- Charlie
MarketingForSuccess.com

What’s one of the most effective ways of getting people to your web site and your business? With a great viral video ad, one that your target market will share and help people learn about your products and services.

I just added 5 more videos to the list of the best video commercials. Take a look and let me know if you have a favorite you’d like to see included.

1. Is this ad the answer to the Apple airbook. See this video ad for yourself >>

2. Sometimes exaggeration works to demonstrate your product. Take a look at this video commercial >>

3. What’s the best way to demonstrate your product’s capabilities? Here’s how a good example of how to use fantasy in your viral videos >>

4. It’s all about demonstrating the problem. That’s what this video ad does with humor >>

5. And finally how to use a celebrity in your ads and make it funny too. See this video commercial with an unexpected ending >>

Have more videos you’d like included. Let me know and we’ll review them.

- Charlie
Small Business Marketing That Gets Attention and More Business

Recently I was reviewing ads to see if I could find more great ones to ad to video ads. As I perused them I kept finding ones that made me laugh but “objectified women” were racist or in some way offended someone. Of course that’s why they were funny and got hundreds of thousands of views.

Am I right?

Are the funniest and most watched ads politically incorrect?

What do you think?

- Charlie
Marketing Ideas That Get Attention

“Email marketing doesn’t work!” People who say this have it wrong. They’re confusing the medium with the message.

You may get dozens if not hundreds of emails each day that are tossed into your bulk mail or spam folder before you even see them. Of those that you do open, sometimes by mistake, most want to sell you stuff that you don’t want or need.

It’s true that a lot of email is pure junk, but before you dismiss email entirely as an effective marketing tool, you should know that for the past year I’ve been using a planned sequence of two emails that result in $15 to 20,000 in sales each time they’re sent out. And you can have the same success.

Here are four ways you can use email to increase your profits by helping more people buy your products and services.

1. Send Email to People That Ask For It
Sending email to people who have never heard of you is almost always a waste of time. They’re not going to open your email, much less read it.

Before people will open and read your emails, you have to prove to them that you can be trusted to provide helpful ideas or information. Then you can politely ask them to give you their contact information and ask their permission to email them. In your first email, double check that they want to hear from you.

The confirmation process described above may seem onerous, but it keeps all of us from being deluged with spam and ensures that the people on your email list want to hear from you and are interested in buying from you.

What’s the fastest way to build your own massive email list? Use this link to get the details about this marketing idea >>

2. Get the Conversation Going
One of the biggest mistakes online marketers make is sending out a barrage of emails that try to sell right away. Send emails like these out and you’ll destroy the trust you’ve been working hard to develop.

Instead, use your marketing emails to demonstrate that you’re the go-to expert in your industry niche. And periodically ask your readers’ relevant questions. Hearing their feedback will let you know what they want and need.

People are much more likely to buy from you when they know you, trust you and feel like they can talk to you.

Ready to find out the secrets to using email to build trust and sales? Start here >>

3. Use Personal Reputation To Increase Sales
Your personal reputation is the sum of every thing your prospect has seen or heard about you and your company. Ideally, your prospects think of you as helpful and interested in them as well as, knowledgeable, up-to-date, trustworthy and reliable.

If your reputation isn’t solid, people will perceive too much risk when you ask them to buy. If you’ve got a strong reputation, your prospects are much more likely to respond when you suggest a product or service and become clients and customers.

How can you use email to build your brand and your profits? Find out here >>

What can you do if you’re just getting started or have been in business for years but aren’t reaching many buyers with your current email list?

Find another company targeting the same market you’re trying to reach. Let them review your products and then make them an offer that can’t be beat to promote your products or services.

When one of the most famous people in your industry niche tells people to buy your product, you’ll generate five times as many sales as you would trying to make the sale yourself.

4. Listen to Your Readers; They’re Your Buyers
Your marketing emails are going to thousands, if not tens of thousands, prospects. You can’t hear what those prospects say when they get your email, but there is an easy way to find out what they are thinking.

Each time you send an email, check your email tracking stats to see:

# The percentage of people that opened your email,

# Of those people that opened your email, how many followed the links provided in the email,

# How many of those that followed the link made a purchase.

Use this information to improve the results of your next email. For example when I log into my email broadcast service I can see how many people opened each of the html emails I send.

When you have this information you can determine which topics and subject lines to focus on and which to dump. Similarly you can use tracking links in your newsletter to see what percentage of people who read your emails went to your product page and how many of those made a purchase.

With a little bit of simple tracking data in hand you can identify whether to fix your subject line, your email content or your sales page, or all three.

Want to know the secrets to using email to grow your business? I’ve been testing and refining my email and web marketing strategies for almost a decade.

Here’s a shortcut to email marketing success >>

Do these 4 ideas sound too simplistic? 90% of my sales are in response to emails that either I send out or my sales partners send out on my behalf. Using the four email strategies above, you could easily boost your sales by more than you ever imagined.

Want to increase your online profits? Put these ideas to work today to see your website profits soar.

To your success,

Charlie

P.S. - Even if you already have a web site that’s making money, I challenge you to double your profits this summer. I know you can if you use these proven email marketing ideas and techn iques >>

P.P.S. - I’m always amazed at how many people keep doing the same thing over and over when it doesn’t work. I know you’re smarter than that and would rather find out how to use these proven email strategies to grow your business too >>

Most small business owners spend tens of thousands of dollars each year on advertising that doesn’t work. They spend thousands of dollars on print and pay per click advertising that costs more than it brings in in sales. Sound familiar?

The secret to using ads to generate more revenue is to stop using them to sell.

I know what you’re thinking. You’re saying to yourself, “aren’t ads supposed to sell?”

The answer is NO!

Click here to discover how use advertising to market and grow your business in this week’s article >>

Charlie
Small Business Marketing That Puts You Ahead of the Competition

Have you ever spent money on an ad and gotten a limited response?

You’re not alone. Everyone who has ever advertised has run an ad that failed at least once. Doing it the first time is educational; running an ad that isn’t working again and again is throwing good money after bad.

Want to know how to write ads that attract twice as many buyers?

Use this link to find out which small business marketing ideas generate more leads and sales. >>

Want more small business marketing ideas? Use this link >>

Charlie
Business Small Business Marketing Ideas That Make You More Money

If you’ve ever wanted to look for ideas you could use for marketing slogans, radio commercials or video ads - you’ve probably been frustrated. To find the good marketing ideas you have to search through all the trash that’s out there.

Wish you could find one place to go to where someone already had put together the best video commercials, radio as and marketing slogans?

Finally there is a resource you can use to get marketing ideas and advertising ideas for your next marketing campaign. Use this link to check out the best business advertising ideas >>

Charlie
Marketing Ideas That Make You Money

How many TV commercials and ads actually work?

You’re watching TV, one of those channels that still have ads and the commercial break starts. When it ends how many caught your interest and do you remember the products they were promoting?

Most TV ads are a waste of money. They:

- Are totallly forgettable,
- Don’t define grab your attention,
- Use humor but aren’t funny,
- Forget to clarify the problem the product or service solves,
- Neglect to feature the products benefits,
- Miss including the call to action,
- Suffer from poor copywriting.

And now it’s easier than ever for anyone to put up a low-cost video online as part of their small business marketing strategy. Yikes! Will we see a proliferation of the same type of lousy video commercials that businesses pay good money to have run on TV?

I hope not! To get you headed in the right direction I’ve posted a selection of the best TV ads and commercials
I could find. You can view them at www.video.marketingforsuccess.com

- Charlie
Small Business Marketing That Works