Charlie Cook's MArketing for Success Insider's Club

Radio

Another BAD Radio Commericial…

By Tony Brueski   |   February 24th, 2010

What can I say… I’m probably one of the strongest critics of radio commercials. The fact that I create them for a living, makes me a bit of a “dork” when it comes to listening to the radio. Constantly talking to it, criticizing it, praising it and all around over analyzing everything I hear. I probably sound like my father when we are watching an NFL game, except I’m yelling at another debt relief radio commercial.

What is really driving me nuts these days… Similarity. Lack of creativity. BLA-NESS. » (Read More)

Give Your Customers More Credit

By Tony Brueski   |   February 10th, 2010

I’m not talking about dollars and cents here… I’m talking about the credit your customers have with your business mentally and emotionally. Consumer loyalty. What is your “credit level” with your customers?

Start out by asking yourself a few questions:

1) How do your customers view YOUR business and what you offer THEM? » (Read More)

Are You Driving Your Small Business Through the Windshield or the Mirror?

By Tony Brueski   |   January 24th, 2010

It’s a simple question really. When you make decisions about your business: Are you basing those decisions on what you see ahead of you and where you want to go? Or are you making your decisions based on what you’ve seen in the mirror and the past?

If you focus all your attention on the dark storm you just drove out of, you will likely miss the turns, on-coming traffic, and likely drive your business completely off the road because your focus is not on the road ahead. Is that really the way you want to operate your business? » (Read More)

Radio Ads Should Work – Here’s Why Mine Didn’t

By Tony Brueski   |   November 24th, 2009

More than once I’ve been contacted by an otherwise very savvy business person making the statement “radio advertising just didn’t work for me.” This statement troubles me… because it’s been proven time and time again that radio, when used correctly, can be the most effective medium for driving customers to a business.

Think about it – what other medium is on in cars, in businesses, on in the kitchen when someone is making dinner, played loudly at a back yard bbq, and a slew of other times and places. Despite other mediums of entertainment evolving over the years, radio is still one of the leaders… How is it “not working” for someone? » (Read More)

Good Radio Commercials vs. Bad Radio Commercials

By Tony Brueski   |   October 24th, 2009

If you advertise or are thinking about advertising on the radio please heed this warning….

RADIO COMMERCIAL PRODUCTION COUNTS. (This is the script, voice-over, back-round music, theme, sound fx, etc. used in your commercial).

I not only say this because I own a production company, but because I want to see my clients and friends who own businesses succeed. Many times the “QUALITY” step in radio commercial production is completely thrown to the wind.

Here is the scenario: » (Read More)

I Heard It On The Radio

By Tony Brueski   |   October 10th, 2009

It happens to all of us, a friend shares a compelling story or tidbit that left you wanting to know more… When you ask them where they heard it, the answer comes back “I heard it on the radio.”

This happens quite often, many times they were referring to » (Read More)

What Does Radio Advertising Cost?

By Tony Brueski   |   September 24th, 2009

It is the question that I get asked more than 20 times each day. The answer is really quite simple… how much exposure do you want? No radio advertising campaign is alike.

A local grocer may spend 2k per month on a local advertising campaign while the car dealership in the same city may spend 10k per month on an advertising campaign on the very same station. The car dealerships commercials will air more frequently and in-turn gain more exposure than the grocery store, but the grocery store is still getting solid exposure.

Radio obviously works. If it didn’t, » (Read More)

Would You Include These Radio Ads In the Top 25?

By Charlie Cook   |   June 14th, 2007

Last week I added a page on my site for small business owners to get ideas on radio advertising. The idea was simple – give people examples of the best radio ads to listen to for inspiration so they could create great ones of their own.

I got tons of positive feedback and to make this marketing resource even more helpful, I added 10 additional great radio ads.

There are now over 25 radio commercials to listen to on the page to help you jump start your own radio advertising campaign. Take a listen and let me know which ones you think should stay on this page, which should be removed and what others you’ve heard that should be added.

Here’s where to go listen and get ideas for your own radio marketing campaign. www.radio.marketingforsuccess.com

- Charlie Cook
Small Business Marketing Ideas That Work

Reblog this post [with Zemanta]

Two Questions About The Best Radio Ads…

By Charlie Cook   |   June 11th, 2007

I received the following two questions last week about the Best Radio Ads I posted.

1. “I love the page of radio ads you posted at MarketingForSuccess. I found one that works perfectly for my business. Can I use it or is it copyrighted?”

Yes radio ads are covered by copyright law and you can’t just “borrow” them to use for your own use. I added them to the site to provide you with ideas and inspiration for your marketing. Just because you can’t actually view the copyright doesn’t mean it doesn’t exist. The writers and producers went to a lot of effort to come up with just the right marketing copy and idea to get your attention and keep it. Learn from what they created but be careful not to violate copyright law.

2. “Remeber many, many years ago when Chevy ran the “Heart Beat of America” ads? They spent 60 million on it. People loved it, they were singing the jingle all of the time. Chevy lost major market share during that promotion. As I remember it was 8%. How do you know which ads are the best?”

The only way to tell if any ad works, web print or radio is to test it. Run the ad for a limited number or days and see if it generates leads and sales. If it pulls in prospects you know you’ve got a winner and you may want to run it more widely.

If if hardly generates any response, it’s a bad idea to keep spending on it or spend even more.

Of course to make the sale you need to have a product that people want. Even the best ad only works to generate interest, it can’t close the sale.

- Charlie Cook
Small Business Marketing Ideas That Work

Reblog this post [with Zemanta]

Where Are The Good Radio Ads Anyways?

By Charlie Cook   |   June 4th, 2007

Recently a marketing client asked me to write a radio advertisement for them. Looking for inspiration, (yes this small business marketing guru is always looking for marketing ideas) I Googled ‘best radio ads’ and after a lot of searching found a few, but it wasn’t easy.

I did find some radio ads that were funny and entertaining. To make it easy for anyone who wants to create a winning radio ad to improve their small business marketing, I’ve added a new page of radio advertisements to the site.

Use this link to listen to the growing collection of the best radio ads we found at www.radio.marketingforsuccess.com

- Charlie Cook
Small Business Marketing Ideas That Work

Reblog this post [with Zemanta]

BBB Online