In 2008, I began incorporating stories in communications with my subscribers and customers.  As it turns out, stories are an incredibly powerful way to communicate – especially in today’s age of marketing communications saturation, where everyone is so fatigued by the constant bombardment of ads.

So, I decided to try a few story-based campaigns back then – tests designed to » (Read More)

You slaved over writing an ad or sales letter, and you really thought it was going to work miracles. But then, the moment of truth comes, and your ad did poorly. You’re left wondering if it’s the economy, or the media you advertised in or if your competitors are outflanking you. Does this sound familiar?

You can’t control the economy or what your competitors or suppliers do for the most part. » (Read More)

If you write your own sales copy, then this may be the most profitable series of articles you ever read. That’s because I’m going to show you how to “prime the pump”  and make writing killer copy almost effortless.

When you learn how to use these copywriting tips, you don’t need to hire a copywriter.  In fact, your own sales copy will probably be better than anything 95% of all copywriters could ever hope to produce. » (Read More)

Copywriting great Joe Sugarman says that his headlines have only one goal: to get you to read the first sentence.

And the purpose of the first sentence? To get you to read the second.  And so on. By the end of the first paragraph, you’re fully caught up in the momentum of the ad.

You may have heard this referred to as the “greased slide”.  Your goal is to build momentum throughout your copy.  By the end, your prospect should be frantically digging his credit card out, eager to pay top dollar for your services. » (Read More)

1. Insert a box that they can tick (if online) or checkmark (if offline) and after that use the word “Yes”.

2. Restate the big benefits. Don’t over do it, but remind them of what they stand to gain by taking action.

3. Summarize the package components, sizes, colors, warranty, etc., they’re getting. » (Read More)

As a MarketingForSuccess.com subscriber, you already know that headlines are the key to successful sales letters, web copy and email copy.

But if you’re like many business owners or marketers, you probably struggle when trying to come up with great headlines. The truth is, so do most copywriters.

That’s why good copywriters spend around 80% of their time on a promotion writing the headline.  To give you an idea of what that means, I’ll spend entire days working on the headline for a sales letter or website.  In some cases, I write hundreds of drafts.  I test every possible variation until I find the one that “clicks”. » (Read More)

Let’s be honest. Even prolific writers have bad days when they can’t seem to hit their stride. Not to mention business owners who avoid writing unless they have to!

Sometimes the words just flow. (Isn’t that the best?) And other times… well.

So what do you do when writing feels like pulling a 10-ton truck? How do you prime the pen and get the ink flowing?

Here are three ideas that work like a charm… » (Read More)

If you’ve heard of Neuro Linguistic Programming or NLP for short, then you’ve no doubt seen it touted as an almost magical way to persuade people to do almost anything. Some NLP teachers play along with those false claims while others are more truthful about what NLP can do.

Now I’m by no means an NLP expert, but I am quite familiar with many of its concepts and strategies for making your communication more effective. Probably the most popular strategy that is equated with magically persuading people is what’s called an “embedded command”. What is an embedded command? » (Read More)

Do you want to write profitable copy? Then think like someone lost in the desert.

Allow me to explain. Imagine that you’re lost in the Sahara desert.  The sun is beating down.  You desperately need water and shade.  In fact, if you don’t get both soon, you might not survive.

And time is getting short.  Your throat is dry. Your lips are cracked.  You’re fighting to stay on your feet. » (Read More)

If you’ve ever wanted to write headlines and sales letters that attract readers like fruit flies to overripe bananas, then this article will be extremely important to you.

Here’s why:

I’ve been able to attract hundreds of readers to my blog posts and sales letters by using a stupid little “mind trick” that almost anybody can learn. » (Read More)