The other day I called a local charity organization to schedule a pickup of some of our household goods we wanted to donate.
The person I talked with was rude and condescending. He used statements like, “If your TV gets wet we won’t take it!” and “If you want to know whether we will be there in the morning or afternoon you must call our office at 9 a.m.” Read More »
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The other day I walked into a dollar store and quite frankly… I was disappointed. The place looked messy and the checkout clerk just didn’t seem to care.
After I left the store I vowed I would never go back and spend my money there again… Read More »
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You’ve heard the saying before: There is no “I” in the word team. And as cliche as it may be, there’s a certain amount of truth to it that keeps it relevant.
In other words, it takes more than one person to make a successful team. If your company or organization is going to be successful, it’s got to harness the power of a team effort. When everyone works together… Read More »
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I remember one manager telling me that he once had worked for a different company, and was to receive a special award at the annual banquet.
He finished his shift earlier that evening and hurriedly drove over to the hotel where the banquet was being held. By the time he arrived… Read More »
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A football team can execute a well orchestrated drive down the field toward the goal line.
A combination of plays, that result in perfect passes, and effective runs, can bring them to the five yard line. The goal is just fifteen feet away.
Yet, even so, the team somehow can’t seem to move the ball into the end zone.
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How many times have you walked into a store and had to put up with a bored or even rude sales clerk? Did you want to do business there again? The salesclerk had probably grown tired of his job. And a bored or unhappy employee can send customers away and drive your sales down.
How can you motivate your employees to give your customers the kind of service that leads to repeat sales? It’s extremely important Read More »
The Easy Way To Sell Anything To Anybody
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Building long-term relationships with clients is very similar to building long-term friendships. In kindergarten, children are encouraged to make new friends by talking with others, inviting them to play, and being “nice.” They’re often told: “To have a friend, you have to be a friend.” Read More »
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The other day I was in my local electronics store and during the transaction the salesperson asked me if I wanted to purchase a service contract. I politely declined.
Have you noticed the many companies selling service contracts for their products or service?
Some of the companies using service contracts are automobile dealerships, appliance stores, heating and cooling contractors. These are just a few of the companies that offer service contracts. There are many more. Read More »
Which Words Will Make You Rich?
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Too many people, when faced with clients who range from dissatisfied to downright angry, choose the loser’s path by trying to avoid the situation. Worse yet, they handle it inappropriately. Postponement doesn’t make the problem go away.
It results in one of two things. Either the angry client decides the problem isn’t worth the aggravation and cools down. Or, the client gets so angry that the next time you hear from him or her is through some sort of official (and possibly legal) contact. Worse yet, you could see your company named on the local news channel in one of those consumer protection segments. Read More »
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You'll find out exactly how to transform your website into a lead generating, sales producing success. Whether you just launched your site or it's been up for years, this is the quickest way to increase your online income. Click here »
Customer surveys are useful for gathering all kinds of marketing data, and when they’re completed they make great bird cage liners.
Oh, did you want your customer survey to provide you with useful data? Forget it… that’s not what they’re good for. Unless you mail a bajillion of them survey results are unreliable. What? Hell yes! Bajillion is a number – ask my 6 year old daughter.
Most customer satisfaction surveys don’t work because Read More »
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