Charlie Cook's MArketing for Success Insider's Club

Email Marketing

Steal This Idea to Get More Repeat Sales

By Charlie Cook   |   December 14, 2011

If you sell online with your website, you know that once you have a customer, the real money is in helping that customer find more ways to spend money with you, over and over.

And most savvy online businesses have an upsell sequence built into their purchase process, which is great. But what happens once… Read More »

How To Cash In On Social Media Marketing

Listen in as 8 top social media experts reveal their innermost trade secrets to using free social media tools to pinpoint and profit from hungry buyers in any market before it's too late. Click here »

The Surefire Way to Get Your Emails Read

By Codrut Turcanu   |   August 22, 2011

Writing business emails is not as easy as 1-2-3.

In fact, it is a skill which takes more time, effort, practice and persistence than one can imagine.

You and I both know the importance of… Read More »

Ethically Steal ALL These Money-Making Secrets

No matter what you sell, you can skyrocket your business by using the most powerful ideas of these top marketing and sales experts - updated every month. Click here »

Why Your Readers Jump Ship

By Ivana Taylor   |   June 20, 2011

Last Thursday I got a frantic call from a friend. He had launched a subscription membership site a few months ago and was seeing a lot of success. He’d done everything “right”.

He had a solid market niche that he was passionate about and was getting subscribers. But after a few months, he noticed…

Read More »

Which Words Will Make You Rich?

Discover how to quickly and easily multiply the selling power of every promotion you create to increase your income by hundreds of thousands, if not, millions of dollars a year. Click here »

The Fastest Way To Kill Your Email Marketing

By Charlie Cook   |   June 16, 2011

I think I must have contracted with the devil, when I signed up to pay hundreds of dollars a year to my email service.

Despite my best efforts, and being faithful to all the rules about not spamming, it reached a point where every email I sent to my list was getting blocked… Read more >>

The #1 Way To Multiply Your Online Profits

You'll find out exactly how to transform your website into a lead generating, sales producing success. Whether you just launched your site or it's been up for years, this is the quickest way to increase your online income. Click here »

How To Attract Even More Visitors To Your Blog

By Joan Stewart   |   May 31, 2011

If you’re blogging, good for you.

Hopefully, the search engines are pulling traffic, including journalists, into your blog and your website.

But there’s something else you could be doing at least every other week to kick your marketing up a notch.  Read More »

The Most Powerful Way To Generate Consistent and Reliable Income

Wouldn't you like to have a list of 30k, 75k or even 150k qualified prospects? Use this automatic lead generation system to build your own monster list of qualified prospects, hungry to buy. Click here »

7 Email Broadcast Systems Used By Top Internet Marketers

By Charlie Cook   |   December 1, 2010

Which email broadcast system should you use to grow your business?

The answer depends on the volume of email you send. For example Aweber gives you the basic information on open rates and can track clickthroughs and it’s so easy to use that anyone can master it in a few hours. Read More »

The Easy Way To Sell Anything To Anybody

The simple truth about sales is your prospect will always do a better job of selling themselves than any sales person ever can. Discover how to use this simple strategy and close more sales with less effort. Click here »

How To Supercharge Your Email Marketing With Autoresponders

By Michael Katz   |   October 16, 2010

Why your Autoresponder is your best small business marketing tool
Social media, Facebook, Twitter — what’s the most effective, least expensive way to market your business or service? One of  the easiest and the most effective marketing tools you can use is already right there in your e-mail toolbox. It’s your Autoresponder.
What is an Autoresponder, anyway?
An autoresponder is simply a message sent automatically in response to an e-mail received or a web form filled in.  You’re probably familiar with one already: the autoresponder vacation message. You write it before you leave, and while you’re gone, anyone who sends you an e-mail gets your prewritten message sent back to them.
Here in E-Newsletter Land, the most important autoresponder is the “Welcome Message,” a message sent immediately to anyone who signs up to our e-mail subscriber list. The Welcome Message is one of the most important tools in our autoresponder: It’s an opportunity to welcome new readers as they take that first step onto our list.
Make sure your welcome e-mail includes:
• An explicit thank you for subscribing to your email list
• A recap of what they can look forward to receiving every week
• The name, title and — if you want to get fancy — handwritten signature of an actual human being within your organization
• An invitation to send feedback
• An unsubscribe link (commercial e-mail marketing services, like Constant Contact, require this for legal reasons)
Simply put, the point of a welcome message is to offer a hearty electronic handshake to your new friends.
Whatever you do, don’t simply send the uncustomized, default welcome letter that your e-mail marketing vendor provides. Give this all-important first message the same care in voice, content and design that you give the newsletter itself.
In my case, for example, I’ve now got it set up so that after the initial and immediate welcome letter, new readers receive:
On Day 2, an e-mail that points them to my newsletter archive
On Day 16, an e-mail that points them to my page of additional free resources
On Day 45, an e-mail that demands cash. Ha, ha! I’m kidding. It’s an e-mail that asks how I’m doing and what else they’d like to see in the newsletter.
Bottom Line: New subscribers are like rich acquaintances. When they introduce themselves, welcome them with open arms, show them around, and pay them special attention in that first month or two of the relationship. Your autoresponder keeps in touch for you, so you can turn that first meeting into a profitable long-term business relationship.

Social media, Facebook, Twitter — what’s the most effective, least expensive way to market your business or service? One of  the easiest and the most effective email marketing tools you can use is  your Autoresponder. Read More »

The #1 Way To Multiply Your Online Profits

You'll find out exactly how to transform your website into a lead generating, sales producing success. Whether you just launched your site or it's been up for years, this is the quickest way to increase your online income. Click here »

All Apples and No Pie

By Michael Katz   |   October 2, 2010

I don’t know where you live (I don’t even know who you are). If you do, however, reside in Massachusetts, I know one thing: You went apple picking at some point during the last two months.

Unlike other laws which we don’t interpret quite so strictly – stopping at red lights, for example – here in the Commonwealth of Massachusetts, apple picking is not optional.

Don’t ask, I don’t know why either. But the fact is, come autumn, all permanent residents are obligated to load their children into a vehicle (preferably a minivan) and drive them to a place with the words “Pick Ur Own,” “Orchard” or “Farm” in the name. (Extra credit if it has all three.) Read More »

Instantly Increase Sales With Less Effort

Discover how to get attention in 15 seconds or less and increase your leads by up to 15x or more just by making this one change. You'll pull in a flood of qualified prospects, people eager to buy. Click here »

Return to Sender

By Michael Katz   |   September 16, 2010

You know what word I have trouble spelling? Oppossed.

See what I mean?

Same with curiculum, entreprenur and envionment, although I blame that last one on having lived in Boston for 25 years, a place where the letter “R” has never been welcome.

Happily, I’ve got a spell-checker in Word and a spell-checker associated with my e-mail. And with 98% of my written communications occurring between those two, for the most part, nobody knows about my spelling weakness (Shhh). Read More »

5 Easy Ways To Flood Your Site With Targeted Traffic

Tired of all the hype? Find out the proven ways to attract thousands of visitors a day to your site. These are the top 5 traffic-building strategies anyone can profit from. Click here »

Hanging By a Thread

By Michael Katz   |   September 2, 2010

If you’ve been receiving my posts for even a little while, I’m sure you’ve come to view me as a serious, thoughtful, dare I say… highbrow kind of person.

And while I appreciate your kind words (thank you), it will probably come as a shock when I reveal the following: When the Sunday newspaper arrives each week, the first section I read is the comics. In fact, and as long as we’re telling tales today, I should mention that there are weeks where the only section I read is the comics. Read More »

How To Build a Seven Figure Income

Find out which five essential, low cost marketing activities, when used together, can help you automatically attract more new top paying clients every month and generate more repeat business every year. Click here »

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