Have you been watching TV or reading the newspapers? The bad economy makes great headlines, and they’re full of it. You can’t miss hearing or reading about how terrible it is for business. But if that’s all the news you’re getting, you are missing the good news.

The good news about this economy is plentiful. It just doesn’t make great headlines on TV.

It’s true: Many businesses will struggle or even fail during this downturn… but at least ten percent will prosper. That’s right: At least one out of ten businesses will see their profits grow!

Want to be one of those ten that attract more clients and profits? Find out how >>

Every week, I talk to entrepreneurs and businesses that, despite all the bad news in the press, are holding steady or even growing in this economy. And, they all have one thing in common: Their efforts are clearly focused on 3 simple ideas I’ll share with you below.

For most business owners, it’s not a lack of ideas that is the problem. It’s knowing which ones to use. So today I’m going to give you the keys to the kingdom: the three key ideas to use whether you’re thinking of starting a business or have been in business for decades.

These are the three most important ideas I’ve ever shared, and I recommend you read them and then tape them to your forehead, or rather to your computer monitor, and use them to focus your efforts, so you maximize your sales and profits this year and for the rest of your business career.

The 3 Keys to Ultimate Business Success

1. Needs
Whether you sell sunglasses, hearing aids, sports training, legal services, or financial advice, the place to focus is on your prospects’ needs. I know one entrepreneur who thought that the sunglasses parents were buying for their young children were a joke. So she came up with a line of quality unbreakable sunglasses for young kids, and her business is growing like wild.

Every product or service you create and market should be designed to meet an apparent or perceived need of your target market. No need, no sales. High perceived need, high sales.

The same is true of your marketing. It should be focused on your prospects’ needs. Focus your marketing on yourself, and you’ll struggle forever. Focus on what they want, and you’ll get their attention and their business.

Discover how to transform needs into profits >>

2. Relationships
Your biggest competitive advantage isn’t the quality of your products or services; it’s the number and strength of the relationships you have with prospects and clients. It’s the amount of confidence you command. So, where should your marketing be focused?

Focus 80-90% of your marketing efforts on relationship-building activities.

Typically, most marketing is aimed at getting the sale, not at building relationships or confidence. Big mistake! People need to first know you and trust you before they’ll buy from you. They need to be sure you’re the best company to buy from, and your product or service does what you say it does. Where confidence flows, money follows.

How do you gain someone’s confidence so he or she will buy from you? You help them get to know you through repeated contacts and demonstration of your expertise.

Find out how to build relationships for business success >>

3. Profits
Most entrepreneurs and business owners’ attention is squarely focused on increasing sales when instead they should be focused on profits. This can be a fatal mistake, skewing your marketing efforts and distracting you from what you should be paying attention to.

In the past few years, Washington Mutual had amazing success increasing the sales of mortgages. And as you know now, they lost money on each of these and, ultimately, caused the bank to fold.

Whether you are testing a headline, an ad, a sales letter, a website, an upsell strategy, or a followup strategy, the question you should be focused on is, “What will help us maximize our profits?” Yes, you could send out ten thousand postcards and get a few more sales, but if your response is low, your marketing costs are going to decimate your profits.

The solution to making more is to continually test and improve everything you do to market your business, so that each month, you’re generating more leads, more sales and yes - more profits.

Want to maximize your revenue? Discover how >>

That’s it! Needs, Relationships, and Profits.

Tape those 3 words to your wall, and if every day you ask yourself the following five questions, then you’ll be headed in the right direction.

-  What are the needs of my prospects (perceived or real)?
-  How can I do a better job of fulfilling those needs?
-  What am I doing to start more relationships with prospects?
-  What weekly and monthly activities am I doing to strengthen relationships with prospects and clients?
-  What elements of my marketing am I testing and what would work better to increase profits?

Interested in finding out how easy it is to increase your profits? Apply here >>

- Charlie
Small Business Marketing Success in Any Economy

Don’t miss out… It’s finally here! You can finally get access to my proven profit-building strategies and systems along with those of some of the most successful marketers in the world, it you take action in the next few minutes.

Be one of the first 250 people to join this monthly mentoring program and claim your free gift worth $1,024.85, use the following link and sign up now. Here’s how to get in.

http://www.marketingforsuccess.com/members

Note: If you wait too long to join, you’ll miss the $1024.85 free bonus forever.

Speaking of waiting too long…

In business, it’s more accurate to say “You snooze, you lose”.

And it’s certainly no more relevant than it is right now with regards to my special bonuses that I am giving away to the non-procrastinators who sign up for my Monthly Mentoring Program! The program is exclusive and available only to the first 250 people who register.  So if you’ve read this far… STOP! Join now so you don’t miss out! >>

With my Monthly Mentoring Program AND the Bonuses, you get:

* Strategies to maximize your profits

* Advice from “real-world” marketing gurus

* Generate twice as many leads

* Write sales copy that really works

* Sell more in a month than all last year

* Spend money only on advertising that works

* Convert your website visitors to real customers

* And much, much more…

But again, you need to be one of the first 250 people that sign up to receive the free bonuses, period!  Once they’re gone, they’re gone. No exceptions. So make sure and sign up immediately and be one of the 250 lucky, I mean aggressive and enthusiastic business owners that want to increase their business while they still have the will!

When you sign up for the Monthly Mentoring Program, you will learn how to market your business and actually make money doing it.

Quit spinning your wheels and start making boatloads of cash now!

To your success,

Charlie

PS: “So Charlie, what’s the price already?” With a value of thousands of dollars a month, what will this actually cost you? $297 a month? $197? Or will it be as low as only $97 a month? Use This Link To Find Out!

P.P.S. Have you ever really wanted something so badly you could almost taste it, and then missed out because you simply waited too long? Remember just how disappointed and frustrated you were, thinking the whole time, “I can’t believe I missed that!”

When I was nine, my dad’s company got hold of some Boston Red Sox tickets they were going to give away to their employees. Boy, did I love them, watching them on TV as often as I could. That day, my dad said “Son, you and I are going to a Red Sox game.” I had never seen a “real” professional baseball game before and was so excited I couldn’t sleep a wink that night.

Anyway, he worked for a small company in Maine with about 40 employees.  And they only had 20 tickets to give away, first come - first serve. My dad figured since many of the other workers were women, and didn’t really like baseball anyway, he would wait ’till the next day and get the tickets at the bus, assuming there would be plenty left for us.

The next morning, we ate a good breakfast, packed the cooler, and got our Red Sox hat and shirts on, anticipating a great day. After all, it was my first trip to Boston to see a real ballgame. We even got to the bus two hours early… But there was a problem.  The bus was already filled to capacity and the tickets were all gone!

It was very quiet as we drove back home in utter disbelief.

Come to find out, the women he didn’t think were interested in going immediately called their husbands and their friends to come down and pick up tickets right then, not the next morning. You can only imagine the disappointment of a 9 year-old, and my Dad, well… he has never forgiven himself to this day.

Contrary to the popular saying, especially in marketing your business - Good things DON’T always come to those who wait! Don’t be like my dad and wait till it’s too late.  Believe me, you will never forgive yourself, he didn’t!

Take Action to Get In and Get Access to These Profit-Building Systems >>

Good news!

You can grow your business if you take action today. My fulfillment house was able to repress and replace the 250 damaged disks, yesterday, and they’re ready to ship your new member gift to you today.

At 1:00 PM EST TODAY, Tuesday, October 28, I will send you the link to join.  Make sure you keep your eyes peeled on your inbox so you don’t miss out.

You’ll have access to marketing and selling shortcuts that will immediately help you tap more prospects and generate more leads and sales.  You’ll get the detailed blueprint to:

- Pull in more clients and prospects than ever before
- Skyrocket your conversion rate so you stop leaking potential sales
- Turn every website visitor into a potential customer
- Cutting-edge marketing strategies that your competition isn’t using… and will help you get -and stay- on top
- And much more!

Membership will open at 1:00 PM Eastern Time TODAY - Tuesday, October 28 and will only remain open until the 250th person has joined.  How long will that be?  Based on feedback I’ve received so far, it could be completely filled within just a few days… and you could be totally locked out.

So how do you register? Watch your email.  At 1:00 PM ET TODAY - 12:00 PM CT, 11:00 AM MT, 10:00 AM PT -  I will send you an email with the link.  Use that link to go straight to the registration page and ensure you’re one of the first 250 people to register.

To your success,

Charlie

PS: When you join my new mentoring program you will also be sent my ultimate profit-generating gift worth $1,024.85 and you’ll get it absolutely FREE when you test-drive this membership program.

PPS: Oh, and one more thing.  People keep asking me about the cost.  I’ll reveal the price in the next email, but in the meantime, I can assure you this: several of my colleagues have already scolded me for not charging enough.  Your rewards for investing in this program will FAR outweigh the cost of enrollment.  I guarantee it.

I’ve been getting a lot of email from people wanting to know what’s included in the new Monthly Marketing Mentoring program that will launch tomorrow, Monday, at 11am.

Like you, they all want to know, “How will it benefit me and my business?”

The benefit to you is FOCUS.
Anyone who has been in business for a year or two knows that they need a marketing strategy to attract new clients and earn more. You know that you need have a way to attract clients, a way to clarify the value of your products and services and a way to close the sale.
And you may even know that with an effective follow strategy you can increase your profits by 300%.

Between print and e-media and using simple tools like the telephone, there are an almost infinite number of ways to market your business and an equal infinite number of ways to do it wrong and waste your time and hard earned cash.

Have you ever sent out a mailing, placed an ad or put up a web site and gotten no response, or not enough to break even? Despite all your hard work, your efforts missed the target. No one told you where or how to focus your marketing to get the results you wanted.

Knowing where to focus your marketing efforts is the key to the future of your company. While this has always been important, it’s even more so in this economy.

Have you ever asked;

What’s the quickest way to grow my business?

What’s the most cost-effective way to attract buyers?

What’s the best way to overcome the trust barrier and close the sale?

How can I write marketing copy that sells?

How can I use email to generate interest and close the sale?

The biggest challenge for any business owner — and even more so for small business owners — is knowing where to focus your efforts to maximize your return.

Your future, your success and how much you make depend on it.

What do you get when you join the Monthly Marketing Mentoring Program?

You’ll get access to the best ideas from the top marketing and sales experts in the country, people like Jay Conrad Levinson, Mike Bosworth, Al Ries, and many others including myself. With their expertise you’ll be able to focus the time and money you spend on marketing. You’ll discover the latest and most practical ways to pull in more profits.

How else will you benefit from being one of the first 250 people to sign up for this monthly marketing membership program?

You’ll receive my ultimate profit-generating gift worth $1,024.85

…as a BONUS when you test-drive this membership program including CDS and reports revealing:

- How to Make This Your Best Year Ever

- How to Close the Sale and Make $20,000 Next Month

- How to Think Like a Winner

- Which Mistakes 95% of Small Business Owners Make and How to Avoid Them

- 4 Easy Ways to Sell More

- How to Fix Your Web Site in One Week or Less

- The Essential Marketing Checklist

- The Ultimate Copywriting Checklist

And if that’s not enough, I’ll send the first 250 new-member gifts out with no shipping charges.

How much will membership cost?

With a value of thousands of dollars a month, what will this actually cost you? $297 a month? $197? Or will it be as low as only $97 a month?

You’ll find out the answer tomorrow when we open the doors.

Don’t miss it. With only 250 new member gifts, this is sure to sell out within days.

To your success,

Charlie

MarketingForSuccess

P.S. In sum, what’s the benefit of membership? Knowing where to focus your marketing so you maximize your profits in less time and with less effort.

It’s no secret; you can easily double and triple your business when you know what how to market it. I look forward to working with you. Remember to sign up tomorrow.

Many small business owners, entrepreneurs and marketers struggle to be more profitable and overlook simple, effective strategies that could increase their sales by as much as 200%.

Are you one of them? Have you overlooked these marketing opportunities, too?

• Do you have a list of satisfied clients but you’re having trouble increasing your sales?
• Do you send out mailings and get a miniscule rate of return?
• Do you run ads and expect a landslide of new business?
• Do you have a web site that barely pays for itself?

If you answered yes to any of these questions, you’re burning up time and money stretching and straining to increase sales and missing the low-hanging profits you could be taking in.

Have you been to one of those Pick-Your-Own orchards? It’s an annual fall excursion in my family. Each year we drive to our favorite orchard in Monkton, Vermont and pick a few pecks of apples for eating and baking.

If you’ve picked your own apples, you know that it’s a lot easier to grab the ones hanging on the lower branches. The wooden ladders that reach to the top of the trees are heavy, awkward, and never nearby when you need them. Once you’ve located a ladder and wrestled it into position, you’ve got to scramble up without damaging yourself or the brittle branches of the tree.

You can pick five times as many apples in the same amount of time by moving from tree to tree and grabbing the ones within reach. Likewise, there is profit potential within reach if you know how to take advantage of it.

Discover the easiest way to pick up more profits with your business. >>

Small Changes Add Up to Big Profits
Recently my VW dealer sent me an email detailing 4 ways to improve my mileage by 20%; replace filters, change the oil, tune the engine and keep the tires properly inflated. Each is a small, low cost change but making them could add up to significant savings. You can improve sales with similar low cost changes in your marketing and have a big impact on profits.

Here are seven small changes that can yield big results:

1. Replace your marketing message; Increase sales by 20% to 3,000%.
2. Use an automated lead generation system to target your best prospects; Increase sales by 100% to 1,000%.
3. Change your pricing strategy; Increase profits by 20% to 65%.
4. Replace your sales script; Increase closing rates and sales by 50% to 80%
5. Change your sales page headline; Increase your income by 50% to 150%.
6. Include related up-sell offers; Increase profits by 12% to 25%.
7. Use every page on your website to generate leads, instead of just one or two pages; Increase your sales by 15% to 40%.

Ready to discover how and where to increase your profits? Find the easy answers >>

The solution to making more with your business isn’t to look for a magic marketing pill that will solve all your problems instantly. It doesn’t exist. The solution is to pick the low hanging fruit to get 10% and 20% and bigger improvements.

How to Increase Sales by 300%
If you could find a way to increase your profits by 10% every month, you would have more than tripled your income by the end of the year. Harvesting low-hanging profits can do that for your business. Like plucking the apples at arm’s length in an orchard, it’s less work and a whole lot more fruitful.

Interested in harvesting low-hanging profits to grow your sales and your business? Discover how >>

- Charlie

Marketing Ideas that Make YOU Money

P.S. Add a few thousand dollars here and a few there each month and within a few months you’ll be on your way to making an additional $100,000 to $300,000 or more this year.

Recently I mailed my subscribers an offer of a free report in exchange for answering one question. The response was terrific. I got thousands of people to download the report and got tons of data about what people are looking for. But then I got one person who wrote in and asked,

“How do you use your marketing to get people to contact you?”

Didn’t he see how I got him to contact me? Was I being too subtle?

If you haven’t done so already, sign up to get the 7 steps to build your business and increase your profits. It’s written for small business owners and marketers and it’s free, at least for now. Use this link to claim your copy >>

Am I being too subtle? Sign up before I start charging for this exclusive report.

- Charlie
Small Business Marketing Based On Results Not Opinion

Allstate has a commercial currently running that poses the “What If…” question. I can’t remember each one, but they included:
- What if someone rear ended your car crashing your car into another car?
- What if you had an accident with a car that was worth over $60,000?
- What if a friend borrows your car and trashes it… are you covered?
- What if a branch falls on your car… re you covered?
etc.

You get the idea. At the end it makes you wonder - heh am I covered?
If you have the youtube link to this video, please let me know.
(Want to view other great video ads? Here’s the best video commercials I’ve found >>)

Now ask yourself:
- What if when you sent out a mailing, instead of getting dozens of responses you got hundreds, or when you reviewed your web sales instead of just a couple of sales you saw thousands.
- What if your marketing actually worked?
- How much more money could you be making?
————
- Charlie
MarketingForSuccess.com

What’s one of the most effective ways of getting people to your web site and your business? With a great viral video ad, one that your target market will share and help people learn about your products and services.

I just added 5 more videos to the list of the best video commercials. Take a look and let me know if you have a favorite you’d like to see included.

1. Is this ad the answer to the Apple airbook. See this video ad for yourself >>

2. Sometimes exaggeration works to demonstrate your product. Take a look at this video commercial >>

3. What’s the best way to demonstrate your product’s capabilities? Here’s how a good example of how to use fantasy in your viral videos >>

4. It’s all about demonstrating the problem. That’s what this video ad does with humor >>

5. And finally how to use a celebrity in your ads and make it funny too. See this video commercial with an unexpected ending >>

Have more videos you’d like included. Let me know and we’ll review them.

- Charlie
Small Business Marketing That Gets Attention and More Business

Recently I was reviewing ads to see if I could find more great ones to ad to video ads. As I perused them I kept finding ones that made me laugh but “objectified women” were racist or in some way offended someone. Of course that’s why they were funny and got hundreds of thousands of views.

Am I right?

Are the funniest and most watched ads politically incorrect?

What do you think?

- Charlie
Marketing Ideas That Get Attention

Yesterday, I mentioned the free audio CD of the ‘7 Steps to Get More Clients and Grow Your Business’ that I’m giving away.

Please carefully read this next line…

This is NOT some brand new, unproven, bet your hopes you’ll succeed program.

I’ve put this simple wealth building strategy to the test as have my clients and it’s helped bring in millions in revenue. If you’ve ever wanted to discover how to do what you love and be well rewarded for it, this is for you.

I could easily charge $129 for this program but if you claim your copy today, your cost is a big fat zero. Of course you’ll need to pay a small shipping fee.

Yesterday over 200 people requested a copy of this audio CD that details what to do to build your business. Use this URL within the next few minutes and claim your copy before I run out.

Interested? Get your CD >>

I’m giving this marketing program to you, but I can’t say for how long this will last. When my wife heard I was doing this she thought I’d been spending too much time in the sun over the weekend. For the amount I’ve spent on producing it for you I could have bought the whole family the iPhones they want.

So before I regain my senses - grab this life-changing program.

You’ll discover:
* Three things every prospect wants before they’ll become buyers,
* How to walk prospects to the point of the sale,
* What information to give your prospect first to get them interested,
* How to motivate people to stop procrastinating and jump at the chance to buy from you,
* The one thing you need to do to help prospects trust you,
* How to keep your business growing in any economy,
* What you must do if you want to keep growing your profits and at the same time have more free time.

To get this money-making program on CD, you must
claim your copy today >>

To your success,

Charlie
MarketingForSuccess

P.S. If you don’t take action to improve your business and your life, who will? Find out what works and be one of the few that actually do more than just talk about reaching their goals.

Get the 7 Steps Get More Clients and Grow Your
Business at >>