This blog ranked 6th out of the top 12 marketing blogs. And while I’m delighted to be near the top, I’m eager to know what you’d like to see featured here, what type of marketing information, resources, ideas and marketing strategies would get your attention and push us to the top.
Please include your comments and suggestions. For the full list of top marketing blogs and reason blogs publish lists like this… » (Read More)
Google Adwords with her seemingly targeted traffic, easygoing daily budgets, and conservative broad matching makes you think you have found the perfect solution to your marketing needs.
Then as you get to know each other and start to build what you think is a trust-based relationship, she slowly goes completely crazy. Like bad movie psycho girlfriend crazy. Make a wrong move and she’ll set your wallet on fire with bad content network traffic, ridiculously liberal extended broad matching, and possibly throw all your clothes out the window onto the lawn because she caught you messing around with Yahoo Search Marketing or Bing. If you catch her talking about how she wants to optimize or automate your relationship grab your wallet and run for your life! » (Read More)
I have to admit I’ve been a skeptic of social media. Every time I hear someone talk about spending an hour a day managing a Twitter account, Facebook or any other of the social media sites, I cringe.
For the most part it seems like just one more distraction for small business owners who already wear too many hats and are challenged to stay focused on their marketing. As a business owner my hands are full already and if I have any extra time I’d rather be biking or skiing. How about you? » (Read More)
For your small business marketing you need to understand the tools and pick the right one for the right job at the right time. You cannot effectively compete without at least considering all the marketing channels and that certainly includes both SEO and PPC.
The issue is not “Either Or.” It is about the balance, frequency, and audience.
If you have a web site you need to consider playing on both sides of the SERP (Search Engine Results Page). As people debate the issue of SEO and PPC I hear some very interesting statements and my absolute favorite is “I never click on the ads.” The reason it is my favorite is it is so blatantly absurd. » (Read More)
Your blog is the easiest way to add content to your site, attract interest and build your traffic but… to get results involves more than just adding posts. To get the search engines to take notice, and get top placement you need to make sure to take the following 5 steps each time you add a post to your blog.
Here’s the simple formula for using your blog to improve your SEO and attract more readers and more business. » (Read More)
This past Black Friday, shoppers were online buying like crazy. In fact, retail sites saw an increase of 30% in sales over last year’s Black Friday.
“Our site gets 1300 visitors a week and we have a subscriber email list of 46,000 — but our sales have shrunk this past year. Last month we made less than $10,000 and revenues keep slipping. What are we doing wrong? What do we need to do get more people buying?”
— Jim from San Diego
Do you want your web site to bring in more sales, too? » (Read More)
Every smart entrepreneur and small business owner knows it. You know that what you read in a blog is someone’s best ideas and that they’re sharing their opinions with you. And you know that most people who have a blog are doing it in order to » (Read More)
Watch out! As your site grows, it can get harder and harder to manage.
That’s what happened to me. This site has been up for over six years, and when I first started out, it was just a handful of pages, and adding one or two a week wasn’t any big deal. Of course I had to get a page design program, teach myself » (Read More)
I’ve been clicking through the google adwords for a recent project and every 10th ad or so 
I run into the same problem. I see an ad I like. I click on it to view the service providers’ website and get a not found page.
How dumb is that? People paying for clicks on their google ads and then losing their prospects by » (Read More)
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