You may have tried networking, Internet marketing or advertising only to come out in the end with fewer clients than you expected and yet, having more expenses. Or maybe you’ve tried to get publicity in the past only to find little or no response.
You want to attract loyal customers, increase your profits and enjoy more freedom in your life, but everyday it’s getting harder and harder to be seen. Well, PR can help. Read More »
Ethically Steal ALL These Money-Making Secrets
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It’s no secret that the public relations and web marketing game is ever changing and that positioning yourself to be found online is becoming more and more important.
Ninety percent of journalists are finding all their information and sources online, and your potential clients are doing the same thing. No one flips through the Yellow Pages anymore. If they have a problem they need solved, they’re searching the web for a solution. So building a foundation online should be at the top of your priority list. Read More »
How To Build a Seven Figure Income
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Prolific writer Seth Godin’s new book, Lynchpin, asks us “are you indispensable?” According to Godin, lynchpins are the people in business that get things done and make things happen: they figure out better products, streamline processes, and make everyone’s job easier.
Godin wants us all to be lynchpins: he writes “You have brilliance in you, your contribution is essential, and the art you create is precious. Only you can do it, and you must.” Read More »
Which Words Will Make You Rich?
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Public Relations giant Edelman recently published a study that starts the tolling of the death knell for social media and word of mouth. In their report, the Trust Barometer, the agency found that the number of people whose friends and peers as credible sources of information about a company dropped from 45% in 2008 to 25% in 2010.
Also declining in credibility were consumer and customer employee testimonials. The credibility of CEOs, Academics and Financial Analysts all increased. Read More »
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We all love it when a customer raves about our business. But what about when customers don’t rave about our business…or when they have a bad experience? What happens if they talk about this bad experience?
This idea scares so many businesspeople that they won’t even start a word of mouth campaign. Losing control of the message is a disincentive for some. However, in recent conversations with a few great small businesspeople, some great tips on dealing with negative word of mouth have come to light. Read More »
How To Cash In On Social Media Marketing
Listen in as 8 top social media experts reveal their innermost trade secrets to using free social media tools to pinpoint and profit from hungry buyers in any market before it's too late. Click here »
It’s that time of year again…everyone is coming up with their New Year’s Resolutions. If you are committed to starting, building, and nurturing a word of mouth campaign, here are some resolutions to get you started with a great campaign. Read More »
The #1 Way To Multiply Your Online Profits
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Do you want to start a word of mouth campaign but need a good way to jump in?
One way is to give people information that they’ll be interested in…and once they are interested in it, they’ll also be interested in sharing with other people they know. Often this information is about your business, of course. But the information can also be not directly related to your business but to local business in general.
Many people know in the back of their minds that patronizing local business is good, but do they realize all the benefits local businesses bring to a community? Think about sharing this information with them and give them some food for thought…and I bet they’ll tell their friends. Read More »
5 Easy Ways To Flood Your Site With Targeted Traffic
Tired of all the hype? Find out the proven ways to attract thousands of visitors a day to your site. These are the top 5 traffic-building strategies anyone can profit from. Click here »
One way to develop some word of mouth for your business is to position yourself as an expert in your field. You don’t think you’re an expert? Of course you are: you’re an expert about your own business.
Do your customers come to you for Read More »
Instantly Increase Sales With Less Effort
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Could you get twice as many clients to pay twice as much for your products and services?
Yes, it’s possible with the 4 marketing ideas detailed here. You could potentially double the fees you charge and more than double your annual revenue just by applying one marketing strategy.
Let me ask you a question; what makes a stock go up in price?
Say, for example, gold stocks. A few years ago, gold stocks were in the dumps; now they’re headed for the heavens.
What’s changed? Are the companies that mine gold doing anything different?
The answer in most cases is no. But perceptions have changed. In spite of past volatility, gold is now worth more because it’s seen as a safer investment than the U.S. dollar, whose value is dropping like a stone.
What controls how much your clients will pay for your products or service?
It’s your prospects’ perception of the value you deliver that determines the price.
In the case of gold mining stocks, a bunch of domestic and global economic factors came into play and created a context where gold became a great investment, at least for the moment. You can’t control the global economy, or wait for it to cycle around to create just the conditions you want, but…
You can leverage your marketing to influence your clients’ perception of the value of your goods or services.
Want to sell more at higher prices? Use this marketing idea >>
There are four key factors in influencing prospects’ perception of value. The first is obvious but is the basis for everything you do.
1. Provide a Top Quality Service or Product
Last weekend my wife and I wanted to go out for nice dinner. She picked one of our favorite restaurants. It’s got a great location on the water’s edge and the chef really knows how to prepare fish and shellfish.
Oysters, salad, main course, desert, a glass or two of wine and the bill was over $130 for the two of us. We could have prepared the same meal at home for under $30, but I paid the bill happily. The excellent food, service and view made it all worth it.
Discover how to get more hungry buyers to pay top dollar with these marketing ideas >>>>
2. Market to People Who Are Hungry For What You Sell
You’re going to pay a lot more for a hotdog at a ball game or for candy at the movie theatre. Even so, people line up to pay these high prices.
What prompts so many people to pay almost double the price they would at the grocery store?
They’re hungry, and it’s convenient. Instead of trying to market to everyone, target the people who are hungry and make it convenient for them to buy and you can charge a whole lot more.
3. Position Yourself as an Expert
Why are some doctors in such great demand? Top surgeons get patients who’ll pay 50% more than the usual fee for a consultation or surgery, because those doctors are considered to be experts in their field.
If you want your clients to pay you more, become an expert in your field. Then share your expertise, so your prospects are aware of how much you know and how much you can help them. Honest advice has a high value. Position yourself as an expert and you’ll be able to get more for your products and services.
4. Make Your Marketing About Your Prospects, Not About You
This is the most important part of hooking your prospects and influencing their perception of value. Typical sales copy about how long a company has been in business is boring and does nothing to boost value.
Describe your prospects’ needs and wants in your marketing pieces and sales copy, so they see themselves in it. The more your prospects feel you understand what they want and need, the more likely they are to buy from you.
The fastest way for most businesses to increase sales and profits is by changing their marketing so prospects understand the great value they will get. When that happens they’ll jump at the chance to buy from you.
Low perception of value by prospects = low dollar sales and
low volume of sales.
High perception of value by prospects = high dollar sales and
high volume of sales.
To change prospects’ perceptions of the value of you products and services, and increase your sales and profits – use this marketing idea >>
- Charlie Cook
Small Business Marketing Ideas That Work
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=745f0393-756a-42b1-9502-3ff6480f0913 "4 Marketing Ideas to Help You Make More")
The Easy Way To Sell Anything To Anybody
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Before you start giving me flak for this blog entry – read this post about one bright, hard working women who does everything well except asking to get paid.
I was talking with a client, Kathy, last week, a women who is a super bright web designer. She was explaining to me how she had taken the marketing ideas I’d been sharing with her and put them to good use. One of her web design clients had called her last Tuesday to say they had an upcoming radio interview and were thinking of mentioning their web site and wanted to know if that was a good idea.
Kathy told them not only was it a good idea but told them they should set up an offer to prompt people to go to their web site, sign up for a free report and prompt them to buy. Her client liked the idea but didn’t have a free report setup to giveaway or have ideas on what to offer.
Kathy spent Wednesday setting taking some of their existing reports and setting up the whole system to capitalize on the potential web traffic. The result?
Shortly after her client was interviewed, visitors started arriving at the site and within the first 12 hours 500 people had signed up and given their contact information in exchange for the free report. Within the first 24 hours they’d generated over $6,000 in sales.
Kathy, was one bright women and had gone well beyond what most web designers would do including writing the copy for the follow up emails – except for one fatal mistake.
When I asked Kathy what she was going to charge her client for this rush job that was above and beyond the call of duty that brought in over $6,.000 of sales in one day – she told me…
nothing. She didn’t plan on charging her client anything. She loved doing the work and just wanted to help them.
When I mentioned this story to my wife, she said it was a problem a lot of women have. In her words, women want to fix the problem and take care of people but when it comes to asking to get paid, they, like Kathy, feel guilty asking for the money they deserve.
Is this right?
What’s the solution?
To help Kathy I detailed the questions to use with her client to set the stage so she would feel comfortable asking to be paid for all the extra work she did.
What’s your experience?
- Charlie
Small Business Marketing Ideas That Work
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=d15d9156-a1af-4113-8bac-9be27338f79c "Why Women Don’t Make What They Should…")
The #1 Way To Multiply Your Online Profits
You'll find out exactly how to transform your website into a lead generating, sales producing success. Whether you just launched your site or it's been up for years, this is the quickest way to increase your online income. Click here »
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