Charlie Cook's MArketing for Success Insider's Club

Positioning

Should We Pay For Our Own Radio Show?

By Charlie Cook   |   March 14, 2005

“We are experts in travel and have lots of great connections with luminaries and are trying to decide whether to spend $900 per show to be on a new station in our area to establish ourselves as experts. What should we do?” – Ann L.

Before you spend large sums establishing your radio presence you will want a way of taking advantage of this exposure. Define your marketing strategy, develop your marketing materials so that when you use radio to get attention, it helps with lead generation, building your prospect list and translates into sales.

Positioning yourselves as experts is a great way to attract prospects and clients. I’d start by using the low cost strategy of distributing your articles to get free publicity . I regularly send my marketing articles out to a list of over 800 online and offline publications which generates a huge amount of traffic to my web site.

You can also use talk radio to get wide exposure. I suggest starting with free interviews on shows that already have a wide audience. Use this link to learn how.

1. Set up your marketing to take advantage of your expertise
2. Use your articles and free radio exposure to get known.
3. When people visit your web site make sure your web marketing and lead generation strategy prompts them to contact you and buy from you.
- Charlie Cook

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My Biggest Search Engine Positioning Mistake

By Charlie Cook   |   February 8, 2005

It is in the past so I can admit it. I made a huge search engine positioning mistake that was a drag on my site traffic and it took me forever to figure it out. As the author of one of the first books on search engine positioning it was a little embarassing to say the least. Here’s the mistake I made and how to avoid it.

Originally my marketing site could be found at www.charliecook.net. This site benefited from some top search engine placements in Google and other popular search engines thanks to applying the few simple guidelines I detail in Creating Web Sites That Sell . Traffic from Google was growing steadily, that was until I made the following mistake.

About ten months ago I rebuilt my site and moved the content to the current location at www.marketingforsuccess.com Thanks to my strategy of using articles to attract prospects and my huge distribution list of online and offline editors who publish my articles, my website traffic continued to grow, but I noticed I couldn’t find my site in Google. Yikes, what was going on. Preiously I’d been in the top 10-30 spots for every one of my keywords.

During the last six months I’ve worked closely with a search engine postioning firm to try and fix this situation and get listed in Google again. After trying a variety of tactics which worked to boost my listings in every other search engine, we tried removing all the original pages from my www.charliecook.net site. I had left them up under the assumption that since they were originally well placed they’d continue to draw traffic which would be automatically forwarded to my new site. Big mistake!

It turns out that Google didn’t like having similar content pages on both my sites, even though the first had a permanent redirect on it to my current site. About a week ago I removed all the pages from my initial site, resubmitted it and my current site to Google. This week my site is back in the top 10-30 positions in Google for most of my keywords.

Lesson learned. If you create a second site for your content with a new url, after a month or so, delete the original and just have the domain forward to your new domain. Want to learn how to avoid more web marketing mistakes, check out Creating Web Sites That Sell – Charlie Cook

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