I was sitting at my desk diligently working on another success essay when the phone rang. Being programmed like Pavlov’s dogs to answer an incoming call hen the bell rings, I picked up the phone – interrupting myself (not a very good time management technique) – and said, “Hello, this is Jeff Mayer.”
“Is Jeffrey Mayer in?”
“Yes. This is he.” [You can always tell when someone is reading from a script because they don't listen to you when you answer the phone.] Read More »
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Mark Cuban is a very smart businessman. He was featured in a front-page article in The Wall Street Journal.
A Bit of Background
In the 1980s he formed a company that helped small businesses link their personal computers. In 1995 he and Todd Wagner, a college classmate, had an idea: Use the Internet to allow sports fans to hear local broadcasts of their favorite teams even if they are far away. Read More »
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What’s the “easy” way to make a living as a salesperson? How can I make lots of money without having to call on people? How can I get people to call me, so I don’t have to call them?
These are the types of questions Read More »
The #1 Way To Multiply Your Online Profits
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As part of your small business marketing effort you make calls to prospects. Working from your list of leads you pick up the phone to call a prospect. What happens?
80% of the time, the person you’re trying to call isn’t there. Of course you leave a message. Then what happens?
Usually nothing. You don’t get any return calls even if you make a hundred. Well maybe one.
What’s the one mistake most small business owners make marketing their business over the phone? They leave a message that pitches their products and services.
Trying to sell cold over the phone is the best way to ensure you won’t get a call back. Instead your objective should be limited to one thing. Focus on trying to get your prospects to return your calls.
Don’t try to sell anything when you leave a phone message.
- Charlie Cook
Small Business Marketing Guru
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Instantly Increase Sales With Less Effort
Discover how to get attention in 15 seconds or less and increase your leads by up to 15x or more just by making this one change. You'll pull in a flood of qualified prospects, people eager to buy. Click here »
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