Charlie Cook's MArketing for Success Insider's Club

Cold Calling

Every Minute of Every Day Is Selling Time

By Jeffrey Mayer   |   January 31st, 2010

Mark Cuban is a very smart businessman. He was featured in a front-page article in The Wall Street Journal.

A Bit of Background
In the 1980s he formed a company that helped small businesses link their personal computers. In 1995 he and Todd Wagner, a college classmate, had an idea: Use the Internet to allow sports fans to hear local broadcasts of their favorite teams even if they are far away. » (Read More)


Phone-Ins, Warm Calls & Cold Calls

By Jeffrey Mayer   |   September 27th, 2009

What’s the “easy” way to make a living as a salesperson? How can I make lots of money without having to call on people? How can I get people to call me, so I don’t have to call them?

These are the types of questions » (Read More)


Getting Return Calls With Your Phone Messages – Small Business Marketing Tips

By Charlie Cook   |   April 13th, 2006

As part of your small business marketing effort you make calls to prospects. Working from your list of leads you pick up the phone to call a prospect. What happens?

80% of the time, the person you’re trying to call isn’t there. Of course you leave a message. Then what happens?

Usually nothing. You don’t get any return calls even if you make a hundred. Well maybe one.

What’s the one mistake most small business owners make marketing their business over the phone? They leave a message that pitches their products and services.

Trying to sell cold over the phone is the best way to ensure you won’t get a call back. Instead your objective should be limited to one thing. Focus on trying to get your prospects to return your calls.

Don’t try to sell anything when you leave a phone message.

- Charlie Cook
Small Business Marketing Guru

Reblog this post [with Zemanta]


BBB Online