There’s one area of sales that everybody hates to do…Cold calling – the dreaded task of picking up the phone and calling someone they’ve never spoken to before. Why? ?Because they’re afraid of being rejected.
So What!
Cold Calling
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Make Your Customers Feel Special
I was sitting at my desk diligently working on another success essay when the phone rang. Being programmed like Pavlov’s dogs to answer an incoming call hen the bell rings, I picked up the phone – interrupting myself (not a very good time management technique) – and said, “Hello, this is Jeff Mayer.”
“Is Jeffrey Mayer in?”
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Phone-Ins, Warm Calls & Cold Calls
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Getting Return Calls With Your Phone Messages – Small Business Marketing Tips
As part of your small business marketing effort you make calls to prospects. Working from your list of leads you pick up the phone to call a prospect. What happens?
80% of the time, the person you’re trying to call isn’t there. Of course you leave a message. Then what happens?
Usually nothing. You don’t get any return calls even if you make a hundred. Well maybe one.
What’s the one mistake most small business owners make marketing their business over the phone? They leave a message that pitches their products and services.
Trying to sell cold over the phone is the best way to ensure you won’t get a call back. Instead your objective should be limited to one thing. Focus on trying to get your prospects to return your calls.
Don’t try to sell anything when you leave a phone message.
- Charlie Cook
Small Business Marketing Guru
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