Charlie Cook's MArketing for Success Insider's Club

Small Business Management

Forget the Recovery – It’s a Transition

By Tom Borg   |   September 1, 2010

I continue to talk with a number of small business owners who still think that if they just hunker down and just hang on a little longer that the economy will return to normal.

That is not going to happen.

As Thomas Friedman says in his book “The World is Flat,” the transition that the US is going through will be painful for many large and small businesses. The key is to take advantage of this transition and rethink your business so that it is positioned to take advantage of this changing economy. But, that will require changing the way they do things, and that is uncomfortable. Read More »

How To Cash In On Social Media Marketing

Listen in as 8 top social media experts reveal their innermost trade secrets to using free social media tools to pinpoint and profit from hungry buyers in any market before it's too late. Click here »

7 Rapport Building Techniques

By Eric Garner   |   August 17, 2010

Of all the techniques available to people who work with others, building rapport is perhaps the most powerful. It can transform impossible situations into ones with potential and can allow you to connect instead of being like ships that pass in the night.

Here are 7 rapport-building techniques: Read More »

The #1 Way To Multiply Your Online Profits

You'll find out exactly how to transform your website into a lead generating, sales producing success. Whether you just launched your site or it's been up for years, this is the quickest way to increase your online income. Click here »

The Magic Key to Tapping Creativity

By Tom Borg   |   August 1, 2010

Have you ever considered the idea of letting your employ­ees take charge of doing a job the way the way they think it should be done?

Let them put their creative talents to work. Most people use only a fraction of their potential brain power. Why not give your employees a chance to use more of theirs?

Avoid the philosophy, “We’ve done it this way for years, so why change a good thing?” That’s “dead end” thinking and often leads to frustration and complacency. Read More »

Which Words Will Make You Rich?

Discover how to quickly and easily multiply the selling power of every promotion you create to increase your income by hundreds of thousands, if not, millions of dollars a year. Click here »

How To Motivate Your Employees To Do Their Best

By Tom Borg   |   July 15, 2010

Some of your employees, although they know what is expected of them and how to perform, simply do not do it consistently. A vivid example of the above is the typical behavior of cashiers in self-service gas stations.

These employees sit behind a bullet-proof window and think that their job is to simply take the customer’s money. They often do this while simultane­ously talking on the phone, chewing gum, or chatting with a fellow employee. That type of behavior is definitely not service-oriented. Read More »

How To Build a Seven Figure Income

Find out which five essential, low cost marketing activities, when used together, can help you automatically attract more new top paying clients every month and generate more repeat business every year. Click here »

The Importance of Hiring A List Players

By Rocky Cipriano   |   July 11, 2010

To grow your small business, you must find and employ ‘A List Players” – employees and potential business partners who perform at the top of their game, not just some of the time, but every time.

You can’t get to the top with a mediocre team!

With my agency, whenever we had an opportunity to hire an ‘A Player’ versus a ‘B Player,’ we found the  ’A Player’ would deliver ten times the results than the ‘B Player.’ And even though they often demanded a premium in compensation, they were more productive, responsible, and effective in their performance. Read More »

Instantly Increase Sales With Less Effort

Discover how to get attention in 15 seconds or less and increase your leads by up to 15x or more just by making this one change. You'll pull in a flood of qualified prospects, people eager to buy. Click here »

Harvesting Innovation – Making It Real

By Andrew Pek   |   July 8, 2010

According to German writer and Theologian,  Meister Eckhart, “what we plant in the soil of contemplation, we shall reap in the harvest of action.”  It  is through action that we find our small business  innovation solutions – committing to action so that our ideas can take root.

We must harvest all of our creative activities to advance what we call “spark moments” (those moments when we know we’re on to something big – the next, new big idea) in order to make those moments real – into tangible results that you can touch, see, or feel. Read More »

Ethically Steal ALL These Money-Making Secrets

No matter what you sell, you can skyrocket your business by using the most powerful ideas of these top marketing and sales experts - updated every month. Click here »

The Funny Side of Communication

By Eric Garner   |   July 3, 2010

If, like me, you train regularly, you’ll know how easy it is to put your foot in it.

I was reminded of this training truth recently when I read the obituary of one of the UK’s finest support comedians, John Junkin.

Junkin had been a schoolmaster before treading the boards. The story goes that one day while taking a class of particularly uninspired fourth formers, Junkin had spotted a boy at the back of the room chewing gum. Read More »

The Easy Way To Sell Anything To Anybody

The simple truth about sales is your prospect will always do a better job of selling themselves than any sales person ever can. Discover how to use this simple strategy and close more sales with less effort. Click here »

An Ounce of Meetings Is Worth a Pound of Problem-Fixing

By Tom Borg   |   June 15, 2010

I was doing a brain storming session with a client recently and an issue they were having with the inaccuracy of their website was identified. Several office managers complained that no one was asking for their input, and as a result, the organization had a website that was improperly informing their customers about new services that were being provided.

Good public relations begins at home. Happy staff equals happy customers. Meaningful and regular staff meetings can be a very powerful tool in helping your company meet the needs and expectations of your customers. As situa­tions come up, mini-meetings and brain-storming sessions that quickly solve problems can also be used very effectively. Read More »

The Most Powerful Way To Generate Consistent and Reliable Income

Wouldn't you like to have a list of 30k, 75k or even 150k qualified prospects? Use this automatic lead generation system to build your own monster list of qualified prospects, hungry to buy. Click here »

Small Things With Great Love

By Eric Garner   |   June 3, 2010

I read two different newspaper stories the other day. One suggested that, if you are a manager, you’re probably working longer and harder than ever before. The other suggested that only a small percentage of us do a job that we really love.

Which makes me think that, as suggested by Henry David Thoreau, there are a lot of people out there – including managers who manage others – who are “leading lives of quiet desperation” and will “go to their graves with their song still in them”. Read More »

5 Easy Ways To Flood Your Site With Targeted Traffic

Tired of all the hype? Find out the proven ways to attract thousands of visitors a day to your site. These are the top 5 traffic-building strategies anyone can profit from. Click here »

How to Create Top-Selling Products

By Charlie Cook   |   May 24, 2010

What’s the simple secret to creating products and services that sell like crazy?

In 1996, a month after I launched my first website and couldn’t find it in the search engines, I knew I had a problem. I’d spent $34,000 on the site and it was hardly getting any visitors much less generating any income. It was clear I needed to find out how to get it noticed and get it to the top of the search engines so I could start bringing in more traffic.

The answer? I wrote one of the first ebooks on search engine marketing – and it sold like crazy. Not only did I need a simple system for improving my search engine rankings, but so did thousands of others. Read More »

The #1 Way To Multiply Your Online Profits

You'll find out exactly how to transform your website into a lead generating, sales producing success. Whether you just launched your site or it's been up for years, this is the quickest way to increase your online income. Click here »

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