Charlie Cook's MArketing for Success Insider's Club

Small Business Management

An Ounce of Meetings Is Worth a Pound of Problem-Fixing

By Tom Borg   |   June 15, 2010

I was doing a brain storming session with a client recently and an issue they were having with the inaccuracy of their website was identified. Several office managers complained that no one was asking for their input, and as a result, the organization had a website that was improperly informing their customers about new services that were being provided.

Good public relations begins at home. Happy staff equals happy customers. Meaningful and regular staff meetings can be a very powerful tool in helping your company meet the needs and expectations of your customers. As situa­tions come up, mini-meetings and brain-storming sessions that quickly solve problems can also be used very effectively. Read More »

5 Easy Ways To Flood Your Site With Targeted Traffic

Tired of all the hype? Find out the proven ways to attract thousands of visitors a day to your site. These are the top 5 traffic-building strategies anyone can profit from. Click here »

Small Things With Great Love

By Eric Garner   |   June 3, 2010

I read two different newspaper stories the other day. One suggested that, if you are a manager, you’re probably working longer and harder than ever before. The other suggested that only a small percentage of us do a job that we really love.

Which makes me think that, as suggested by Henry David Thoreau, there are a lot of people out there – including managers who manage others – who are “leading lives of quiet desperation” and will “go to their graves with their song still in them”. Read More »

The Most Powerful Way To Generate Consistent and Reliable Income

Wouldn't you like to have a list of 30k, 75k or even 150k qualified prospects? Use this automatic lead generation system to build your own monster list of qualified prospects, hungry to buy. Click here »

How to Create Top-Selling Products

By Charlie Cook   |   May 24, 2010

What’s the simple secret to creating products and services that sell like crazy?

In 1996, a month after I launched my first website and couldn’t find it in the search engines, I knew I had a problem. I’d spent $34,000 on the site and it was hardly getting any visitors much less generating any income. It was clear I needed to find out how to get it noticed and get it to the top of the search engines so I could start bringing in more traffic.

The answer? I wrote one of the first ebooks on search engine marketing – and it sold like crazy. Not only did I need a simple system for improving my search engine rankings, but so did thousands of others. Read More »

Instantly Increase Sales With Less Effort

Discover how to get attention in 15 seconds or less and increase your leads by up to 15x or more just by making this one change. You'll pull in a flood of qualified prospects, people eager to buy. Click here »

Which Are You – A Starter or a Finisher?

By Charlie Cook   |   May 17, 2010

I’m going to tell you a secret, so do me a favor and don’t tell anyone.

I’m not perfect, yet. I have a fatal flaw that could have sabotaged the success of my business. Of the hundreds of clients I’ve coached over the years, many have been held back by the same flaw.

It’s also the thing that derailed my gardening career. My wife and I bought our first house in Old Greenwich 25 years ago and had a back yard for the first time. I thought it’d be fun to take a 15 square foot section and see how many vegetables I could grow during a season. Read More »

Ethically Steal ALL These Money-Making Secrets

No matter what you sell, you can skyrocket your business by using the most powerful ideas of these top marketing and sales experts - updated every month. Click here »

How to Hire the Best People

By Tom Borg   |   May 15, 2010

A business owner puts an ad in the local paper for some additional help. After interviewing several applicants, she hires a young man, who appears on the surface, to be well groomed and able to do the job.

A few weeks later she starts receiving complaints from some of the other workers and the customers that this new employee is not very friendly, doesn’t smile much, and alienates the people with whom he comes into contact. Eventually, this employee is terminated and the owner realizes she wasted a substantial amount of money and time in hiring and training the wrong person. Read More »

Which Words Will Make You Rich?

Discover how to quickly and easily multiply the selling power of every promotion you create to increase your income by hundreds of thousands, if not, millions of dollars a year. Click here »

Why It’s a Good Idea to Nap at Work

By Jeannine McGlade   |   May 8, 2010

Many say that taking a short snooze can do wonders for creativity.

Okay, I confess that the idea of sleep delights me, whether it’s a brief nap, forty winks or a prolonged swoon.   As authors and entrepreneurs, you might think that we have more freedom to control our schedules and therefore, catching some z’s would be easy.   However, we feel just as guilty about taking a “power nap” as our clients and corporate professionals.   So what do we do? Read More »

The #1 Way To Multiply Your Online Profits

You'll find out exactly how to transform your website into a lead generating, sales producing success. Whether you just launched your site or it's been up for years, this is the quickest way to increase your online income. Click here »

How to Set Employee Expectations

By Tom Borg   |   May 1, 2010

I was consulting with one of my small business clients last week and she explained to me how some of her new employees “just didn’t get it”. Didn’t get what?, I asked.

She replied, “one of my employees comes to work late on a regular basis”. She added, “just  the other day I looked at the clock at it’s eight minutes past 8:30 a.m., and here comes this employee waltzing into the office”. Read More »

The #1 Way To Multiply Your Online Profits

You'll find out exactly how to transform your website into a lead generating, sales producing success. Whether you just launched your site or it's been up for years, this is the quickest way to increase your online income. Click here »

How to Get Your Team to Be Innovative

By Andrew Pek   |   April 22, 2010

This was a question posed by a small business leader recently.  Are you wondering the same thing?  Everyday all around us there are stimulating spaces and places that we can use to get people out of their rut and come up with creative new ideas.

On an average day, we have about 60,000 thoughts.  If these are the same 60,000 thoughts each day, we may need to look to our surroundings for inspiration.  For example, while driving over the same bridge I cross daily, I decided to look and think differently about the structure, shape and vibe of the bridge.   Read More »

How To Cash In On Social Media Marketing

Listen in as 8 top social media experts reveal their innermost trade secrets to using free social media tools to pinpoint and profit from hungry buyers in any market before it's too late. Click here »

What You Appreciate Appreciates

By Eric Garner   |   April 17, 2010

A few weeks ago was the Spring equinox, I got up at 6 o’clock and watched the sun rise over the sea.

The sight was so beautiful that I decided to repeat it the next day. Only to find that the sky was cloud-covered and the sea a forbidding grey. Read More »

The Easy Way To Sell Anything To Anybody

The simple truth about sales is your prospect will always do a better job of selling themselves than any sales person ever can. Discover how to use this simple strategy and close more sales with less effort. Click here »

How to Flex Your Creative Mind

By Jeannine McGlade   |   April 8, 2010

When you want to get into shape, you exercise your muscles and change your diet.  You work your abs, arms, legs, shoulders, back and start eating healthier. When you do this consistently and often, you gain energy, feel better, and look better.  Your life and work flows better.  Your confidence increases.

When you want new, fresh and inspiring ideas to help grow your business, bank account or relationships, you must Read More »

How To Build a Seven Figure Income

Find out which five essential, low cost marketing activities, when used together, can help you automatically attract more new top paying clients every month and generate more repeat business every year. Click here »