Word of mouth marketing only works if you have people to talk to. This simple fact is someone given short shrift in word of mouth marketing advice today. How do you build your own network and keep people interested and involved? I have three recommendations: make it easy to join, make it worth their while, and once they get there, give people a reason to be in the network. » (Read More)
LinkedIn is a very powerful tool to be successful in sales. In this article we focus on how to raise the visibility, reputation and online branding of yourself and the organization you work for using LinkedIn.
To get the best results from the following 5 tips it is necessary to have a good target group definition, but that should be the case anyway if you want to be successful in sales. » (Read More)
Do you remember the last time you were on a holiday and met another someone you knew? Ten to one you discovered you had a mutual contact and that one of you made the remark: “It is a small world, isn’t it?” This happens a lot on holidays. It even seems that this happens more abroad than in our daily lives. Is this a coincidence? Or is there more?
It is not that odd. We indeed live in a small world. » (Read More)
For many people the word “networking” has a negative connotation. This is in part due to the fact that many salesmen abuse networking to push their products or services. So let’s take a deeper look into the difference between (hard) selling and networking to solve some of the misunderstandings about networking.
The main difference between selling and networking is that in a sales process the goal of the interaction between two people is the sale of a product or service. » (Read More)
How can you get LinkedIn to help you generate more leads, and grow your business?
Many sales people tell me LinkedIn doesn’t work for them. Find out the simple way to use it and prosper. » (Read More)
Many sales people have a Profile on LinkedIn and some connections. However, most of them ask themselves: what can I actually do with it? How can I use it to increase sales?
Here’s why it’s important for sales: » (Read More)
Is business slow? Are you frustrated and wondering what to do to make ends meet, much less become really profitable again?
I spent the first ten days of October on vacation with my wife in a small town in northern Vermont, where I followed two very different business stories in the weekly paper.
Picking up the paper on our arrival, I read an irrate letter to the editor from Larry, » (Read More)
“Charlie, I already purchased 15 second message and 5 principles and am very satisfied with both. I was looking at the Next Step Networking ebook and noticed that the 15 second book was included. Is there sufficient additional content to make it worth the full cost to me? Thanks for really useful products.” – Bill Benitez
You’re right Creating Opportunity with Next Step Networking includes some of the same content that’s in 15 Second Marketing in addition to the next generation nextworking strategy. If you already purchased “15 Second Marketing” you can send me your order number and I’ll send you a link to upgrade it to the “Creating Opportunity with Next Step Networking” manual for the difference, or just $20. – Charlie Cook
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