Charlie Cook's MArketing for Success Insider's Club

Networking

7 Foolproof Business Networking Tips

By Eric Garner   |   May 4, 2011

Not everyone has the confidence to be a natural networker.

In fact, when asked, it is the one thing that people wish they were better at in business networking and social events. So how do you go about learning the tricks of meeting new people and getting on with them with confidence? Here are 7 important tips. Read More »

How To Build a Seven Figure Income

Find out which five essential, low cost marketing activities, when used together, can help you automatically attract more new top paying clients every month and generate more repeat business every year. Click here »

How To Party Your Way To Success – No kidding

By Charlie Cook   |   November 30, 2010

{!name},
Unless you’re in retail, you might think the holiday season from Thanksgiving to the New Year is big fat distraction to your sales effort. Today, I’d like to let you in on a little secret.
Instead of taking a break on your marketing during the holiday season, if you get into the spirit of the season you can party your way to success. Here’s how.
This past weekend, I was at an open house, the food was abundant, with Bloody Marys, and coffee (which is what I drank) being served. As usual, I met a handful of new people including, in this case, Bill the Managing Director of a firm that markets their investment services to pension funds and wealthy investors.
With $1.7 billion under management, the firm is successful, but in Wall Street terms is still considered small.
I’m always interested in learning what others do to make a living and I peppered Bill with a host of questions about his firm and of course I asked a few about what they were doing to attract clients.
In a few minutes I learned a lot about diversified hedge fund portfolios and risk management and in return Bill wanted to know what I did. He wanted to know how his firm could use the Internet to generate more leads and grow their business.
I shared a few ideas, and before we left Bill handed me his card and asked that I call him so he could put me in touch with his marketing director.
See how simple it is?
To generate a lead, just get people talking about themselves, something everyone loves to do. And in return they’ll ask you about what you do.
When they do, don’t just give them a label, but instead demonstrate your expertise by giving them some tips and ideas so they can see how you could help them.
You see now why I wasn’t drinking Bloody Marys?
I wanted to remember who I’d met, what we’d talked about and to follow up.
Now, get out there and make sure to have fun this holiday season, and instead of pitching your services, get people to ask you about how you can help them and of course followup after the holiday party.
FYI, if you’d like me to personally help you grow your business, I have 2 spaces available in my one-on-one mentoring program.
Apply here >>
To your success
Charlie
MarketingForSuccess
P.S. Simply striking up a conversation and expressing an interest in others is a sure way to generate leads and new business every day of the year, not just over the holidays. And it works whether you’re on a plane, the ski lift (where I’ve gotten a ton of leads) and practically anywhere you meet people.
Want more clients?
Start here >>

Unless you’re in retail, you might think the holiday season from Thanksgiving to the New Year is a big fat distraction to your sales effort. Today, I’d like to let you in on a little secret.

Instead of taking a break on your marketing during the holiday season, if you get into the spirit of the season you can party your way to success. Here’s how. Read More »

The Most Powerful Way To Generate Consistent and Reliable Income

Wouldn't you like to have a list of 30k, 75k or even 150k qualified prospects? Use this automatic lead generation system to build your own monster list of qualified prospects, hungry to buy. Click here »

How to Get More Leads from LinkedIn

By Jan Vermeiren   |   October 27, 2010

Are you not getting the action you want from LinkedIn? A great LinkedIn profile is more than just a resume, a summary and some recommendations.

Your LinkedIn profile can be a powerful sales and marketing tool with just a little work. Here’s how to create a profile that really stands out so people are excited to connect with you. Read More »

How To Cash In On Social Media Marketing

Listen in as 8 top social media experts reveal their innermost trade secrets to using free social media tools to pinpoint and profit from hungry buyers in any market before it's too late. Click here »

10 Ways to Strengthen your Small Business Network

By Colleen Kilpatrick   |   October 17, 2010

As I mentioned in my October 4 post – How to Expand and Nurture Your Small Business Network – the secret to success, according to Jordan Adler, author of Beach Money, is to grow your business network and stay in touch with the people in it. Last time I gave you some tips about how to grow your small business network. Here are some great ideas for staying in touch. Read More »

Instantly Increase Sales With Less Effort

Discover how to get attention in 15 seconds or less and increase your leads by up to 15x or more just by making this one change. You'll pull in a flood of qualified prospects, people eager to buy. Click here »

The Best Networking Tool Ever

By Charlie Cook   |   October 7, 2010

Subject: MFS: {!name} – The Best Networking Tool Ever
{!name},
Over the last couple of months I’ve been talking to my son about looking for a new job. You know, trying to give him some guidance without being the pushy Dad.
Right out of college his first job (big surprise!) was in online marketing, and it’s been a great starter job. But now, two years later, I’m thinking it’s time for him to move up the ladder and find a new, more challenging job. Marketing seems like a good fit. You know how Dads can be.
I’ve been working on him to get out there and network, make connections, and see what positions are available. And I know he thinks he doesn’t have any connections, being just two years out of college and all.
So just for fun I did a quick search on my favorite networking tool, LinkedIn.com. First I selected the advanced search function in the top right-hand corner. Then I selected location (New York City), the industry area (marketing), and 1st and 2nd level connections. Under school I typed in Hamilton, the college my son graduated from.
What’d I find?
Over 160 alumni of my son’s school — people who’d be more than likely to talk to him — work in marketing and advertising in New York City where he lives. And of course each of them probably knows dozens of others in the field.
With just a little effort my son could find more job opportunities than he’d know what to do with, and learn a ton about his field.
Whether you’re looking for a job, or want to grow your business by connecting with new clients, LinkedIn.com is one of the most powerful tools out there. And it offers most of its functions for free.
Want to learn the secret to making this incredible tool work for you to find a job or grow your business?
My colleague, Jan Vermeiren, author of “How to REALLY use LinkedIn,” is hosting a free webinar this coming Tuesday, October 12. And I strongly recommend you sign up.
I’ve included the link below, and before you click on it, I’ve got to tell you Jan is not a sales person. His sign-up page doesn’t sell and only gives a rough idea of the value he provides. But I know from interviewing Jan that he knows LinkedIn inside and out. His free webinar is a must attend for everyone in business.
Use this link to register >>
https://www2.gotomeeting.com/register/605398850
Best,
Charlie

Over the last couple of months I’ve been talking to my son about looking for a new job. You know, trying to give him some guidance without being the pushy Dad.

Right out of college his first job (big surprise!) was in online marketing, and it’s been a great starter job. But now, two years later, I’m thinking it’s time for him to move up the ladder and find a new, more challenging job. Marketing seems like a good fit. You know how Dads can be.

Read More »

Ethically Steal ALL These Money-Making Secrets

No matter what you sell, you can skyrocket your business by using the most powerful ideas of these top marketing and sales experts - updated every month. Click here »

How to Expand & Nurture Your Small Business Network

By Colleen Kilpatrick   |   October 4, 2010

In his book, Beach Money, Jordan Adler writes, “Your success in business will largely be determined by two things:

1.   The number of contacts in your contact manager

2.   The quality of your relationships with the people in your contact manager

Imagine what would happen to your business or your career if you made meeting new people and nurturing your relationship with them a daily priority? Read More »

The #1 Way To Multiply Your Online Profits

You'll find out exactly how to transform your website into a lead generating, sales producing success. Whether you just launched your site or it's been up for years, this is the quickest way to increase your online income. Click here »

Is Your Networking Notworking?

By Michael Katz   |   July 2, 2010

A few years ago, having just set out as an E-Newsletter consultant, I got together for dinner with my old friend Jack. At the time, Jack had been an independent consultant for about ten years, and I knew he’d have a good perspective on what worked and what didn’t in launching a business.

I learned a lot over dinner, and by the time we ordered coffee I was feeling pretty energized about my business vision and my prospects for success. That is, until Jack started talking about “networking.” Read More »

5 Easy Ways To Flood Your Site With Targeted Traffic

Tired of all the hype? Find out the proven ways to attract thousands of visitors a day to your site. These are the top 5 traffic-building strategies anyone can profit from. Click here »

6 Tips to Create an Attractive LinkedIn Profile

By Jan Vermeiren   |   May 22, 2010

You have made a Profile on LinkedIn, but never have given real thought what to write so potential customers or other people who might be interested in your Profile can find you? Or when they have found you that they are interested in contacting you and start a business relationship?

Then apply the 6 tips:

1. Name: since LinkedIn is website for business networking, use your own name and not a “nick name” you would use on other websites. Read More »

The #1 Way To Multiply Your Online Profits

You'll find out exactly how to transform your website into a lead generating, sales producing success. Whether you just launched your site or it's been up for years, this is the quickest way to increase your online income. Click here »

The #1 Rule of Business Networking

By Rick Frishman   |   April 8, 2010

In life, we all try to get things from each other; that’s how the world works and has always worked. From ancient times, we have been a people who belonged to tribes and clannish groups. We built societies in which we lived, worked and raised families together.

In these societies, each member had specific roles that he/she performed and contributed for the benefit of the group. As a part of life, we gave to and helped each other. And, we also received. Read More »

Which Words Will Make You Rich?

Discover how to quickly and easily multiply the selling power of every promotion you create to increase your income by hundreds of thousands, if not, millions of dollars a year. Click here »

7 Mistakes To Avoid Using LinkedIn

By Jan Vermeiren   |   March 22, 2010

LinkedIn is a very powerful tool which allows account managers, business owners and sales reps to get results fast. However there are some characteristics which could possibly negatively impact your results if you don’t know them or don’t take them into account.

This is the top 7:

1.Send invitations to strangers. If you send an invitation to potential customers (or other people) you have never met and 5 of them click on “I Don’t Know this Read More »

The Easy Way To Sell Anything To Anybody

The simple truth about sales is your prospect will always do a better job of selling themselves than any sales person ever can. Discover how to use this simple strategy and close more sales with less effort. Click here »

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