Charlie Cook's MArketing for Success Insider's Club

Video Marketing

Haven’t Thought (or Shot) a Video? Maybe You Should!

By Kim Sheehan   |   August 7, 2010

Youtube is hot: thousands of videos are uploaded and millions are viewed every day on the video channel. Do you think Youtube is only for bored junior high school kids? It’s not! Many small businesses are creating videos and uploading them to Youtube. Why?

I think it is a combination of the popularity of Youtube and the ease of  using Flip Cams and other small, point-and-shoot cameras. Today, videos don’t even need editing or fancy soundtracks to become popular.

Della Mendenhall, whose family owns the Indianapolis florist Gillespie Florist,  Read More »

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Do You Watch TV? Then You Know…

By Charlie Cook   |   April 23, 2010

Do you have a TV?

Then you know the power of video. Put images together with words and it grabs your attention. And if you want to help your prospects get to know you, trust you and want to do business with you, there is nothing better besides a personal call or meeting than a video introduction. But… Read More »

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Video Marketing: Over the Top?

By Charlie Cook   |   October 2, 2009

I’m a big fan of using youtube and videos to grab attention, entertain your target market, generate leads and market products and services. And I’m always looking for entertaining small business marketing videos.

Here’s one that came my way. Personally I think it’s over the top, Read More »

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Is Your Marketing All Wet?

By Charlie Cook   |   August 21, 2009

Quick before the summer ends, unkink the hose, get leads flowing into your pipeline and power up your marketing. And let me know your thoughts on this video. Or if you think you have a great idea for a funny video ad about small business marketing I can use, add a comment and let me know how to contact you.
- Charlie

The #1 Way To Multiply Your Online Profits

You'll find out exactly how to transform your website into a lead generating, sales producing success. Whether you just launched your site or it's been up for years, this is the quickest way to increase your online income. Click here »

Best Video Commercials – So Far

By Charlie Cook   |   August 5, 2008

What’s one of the most effective ways of getting people to your web site and your business? With a great viral video ad, one that your target market will share and help people learn about your products and services.

I just added 5 more videos to the list of the best video commercials. Take a look and let me know if you have a favorite you’d like to see included.

1. Is this ad the answer to the Apple airbook. See this video ad for yourself >>

2. Sometimes exaggeration works to demonstrate your product. Take a look at this video commercial >>

3. What’s the best way to demonstrate your product’s capabilities? Here’s how a good example of how to use fantasy in your viral videos >>

4. It’s all about demonstrating the problem. That’s what this video ad does with humor >>

5. And finally how to use a celebrity in your ads and make it funny too. See this video commercial with an unexpected ending >>

Have more videos you’d like included. Let me know and we’ll review them.

- Charlie
Small Business Marketing That Gets Attention and More Business

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How To Build a Seven Figure Income

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Are The Best Ads Politically Incorrect?

By Charlie Cook   |   July 31, 2008

Recently I was reviewing ads to see if I could find more great ones to ad to video ads. As I perused them I kept finding ones that made me laugh but “objectified women” were racist or in some way offended someone. Of course that’s why they were funny and got hundreds of thousands of views.

Am I right?

Are the funniest and most watched ads politically incorrect?

What do you think?

- Charlie
Marketing Ideas That Get Attention

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How To Cash In On Social Media Marketing

Listen in as 8 top social media experts reveal their innermost trade secrets to using free social media tools to pinpoint and profit from hungry buyers in any market before it's too late. Click here »

How to Increase Sales by 500%

By Charlie Cook   |   June 27, 2008

Sometimes marketing your business can be fun.
One company executive wandered into his testing lab and decided to bring in a film crew to document how his products were tested with a dash of humor.

The result? A series of videos that are getting millions of views on YouTube and have increased sales by 500%.

Take a look at their most popular video >
And then come up with one you can use to market your business and see your sales soar with viral marketing.

- Charlie
Small Business Marketing That Sells

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5 Easy Ways To Flood Your Site With Targeted Traffic

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Your Ideas On the Best Equipment and Software for Making Videos?

By Charlie Cook   |   July 27, 2007

I hired a professional to make my promotional marketing video ideas and in response I’ve been getting lots of questions about:

- What equipment is best to get (what model camera, etc.)
- What software is needed to load the videos on to a web page or onto youtube

Since I didn’t make or load mine, in this case I don’t have the answers. Your ideas? Add a comment below?

- Charlie
Small Business Marketing Ideas That Work

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Which Words Will Make You Rich?

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7 Reasons Most Video Commercials Are a Waste of Money and Where to Find the Best Video Ads

By Charlie Cook   |   July 17, 2007

How many TV commercials and ads actually work?

You’re watching TV, one of those channels that still have ads and the commercial break starts. When it ends how many caught your interest and do you remember the products they were promoting?

Most TV ads are a waste of money. They:

- Are totally forgettable,
- Don’t define grab your attention,
- Use humor but aren’t funny,
- Forget to clarify the problem the product or service solves,
- Neglect to feature the products benefits,
- Miss including the call to action,
- Suffer from poor copywriting.

And now it’s easier than ever for anyone to put up a low-cost video online as part of their small business marketing strategy. Yikes! Will we see a proliferation of the same type of lousy video commercials that businesses pay good money to have run on TV?

I hope not! To get you headed in the right direction I’ve posted a selection of the best TV ads and commercials
I could find. You can view them at www.video.marketingforsuccess.com

- Charlie
Small Business Marketing That Works

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The Easy Way To Sell Anything To Anybody

The simple truth about sales is your prospect will always do a better job of selling themselves than any sales person ever can. Discover how to use this simple strategy and close more sales with less effort. Click here »

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