Do you have a TV?

Then you know the power of video. Put images together with words and it grabs your attention. And if you want to help your prospects get to know you, trust you and want to do business with you, there is nothing better besides a personal call or meeting than a video introduction. But…

I don’t know about you, but I’m terrified of making videos to market my business. Normally I think of myself as relatively intelligent and verbally proficient but I’m afraid that when I turn on the camera I’ll turn into a blubbering idiot or that people will think I’m ugly or the lighting will be wrong and a host of other irrational excuses.

At the same time, a big part of my brain (the rational part) is telling me, along with my marketing colleagues, that video can double lead generation rates and sales conversion rates. Which is why…

Today, I’ve tracked down and persuaded Perry Lawerance to talk with me about how to help you (and me) get over our fears about using video to generate more leads and sales.

Listen in today by registering >>

Perry Lawrence is one of the top authorities on video marketing. He’s the “Go To” video expert for the top names in Internet marketing such as Yanik Silver, Carrie Wilkerson, Barry Dunlop, Ryan Lee, Dean Hunt, and many others.

More important than all his top-drawer credentials are what he shares in today’s call. While Perry has made videos for the big ad agencies with tens of thousands of dollars of equipment, he reveals how you (and I) can get going using video marketing for a total equipment investment of less than $200.

Perry details the essential steps to making good marketing videos, steps that anyone can use (including yours truly).

Make sure at all costs to listen in as Perry reveals:

•    Why you can’t ignore video marketing

•    The most important advantages you’ll gain with video marketing (Instantly boost profits by 10% overnight!)

•    What you need to start video marketing today for free or almost free

•    Which types of businesses that benefit most from video marketing

•    Video marketing 101 made simple so anyone can do it

•    How to maximize the number of people in your target market who watch and respond to your videos

•    Why Google loves videos and how you can use videos to generate tons of new traffic

•    What gear you need to create quality videos on a low budget

Listen in today by registering >>

•    Why you don’t need a slick presentation to benefit from video marketing

•    How to make your videos stand out and produce results (How to peel away customers from your competitors!)

•    The key steps to making successful videos

•    3 video marketing models you can use this week

•    How much editing you should do to get your video online fast

•    How to use your videos to act as a force multiplier on other social media sites

•    Which topics you should cover when you create videos

•    How to make your video go viral on the Internet

•    The most common video marketing mistakes and how to avoid them

How would you like to listen in as Perry Reveals The Secrets to The Fast and Easy Way to Create Powerful Marketing Videos today?

 You can. And it won’t cost one red penny.

Register at >>

What if YOU Don’t Have Time to Listen Today?

Whoa! It’s Friday and you’re already busy? Booked solid?

That’s ok, because I came up with a solution for you.

 When you register, you will be given a 1-time opportunity
to buy the recordings of all of these social media expert
interviews.

I’m giving you …

1. 8 MP3 recordings. Listen while you drive, exercise or work! (Easily worth $97 as a stand-alone product.)

2. 8 fully formatted PDF transcripts. You’ll be able to go through the entire transcript at your leisure and visually see, step-by-step what to do.

That’s 8 hours of the best social media mastery teaching in audio and printed form. But you won’t pay $197 for it … instead; it’s all yours for just $97!

Today is the last day to attend the telesummit – register now while you can.

- Charlie

P.S. WARNING: The price increases to $197 soon so act now!

Register at >>

©2010All Rights Reserved by Charlie Cook or Blog Post Author..

I’m a big fan of using youtube and videos to grab attention, entertain your target market, generate leads and market products and services. And I’m always looking for entertaining small business marketing videos.

Here’s one that came my way. Personally I think it’s over the top, and harder to use than a well laid out website. Functional or just flash? Maybe they just did it because they knew how.

Post your comments and your suggestions of the best small business marketing videos.

- Charlie

©2010All Rights Reserved by Charlie Cook or Blog Post Author..

Quick before the summer ends, unkink the hose, get leads flowing into your pipeline and power up your marketing. And let me know your thoughts on this video. Or if you think you have a great idea for a funny video ad about small business marketing I can use, add a comment and let me know how to contact you.
- Charlie

©2010All Rights Reserved by Charlie Cook or Blog Post Author..

What’s one of the most effective ways of getting people to your web site and your business? With a great viral video ad, one that your target market will share and help people learn about your products and services.

I just added 5 more videos to the list of the best video commercials. Take a look and let me know if you have a favorite you’d like to see included.

1. Is this ad the answer to the Apple airbook. See this video ad for yourself >>

2. Sometimes exaggeration works to demonstrate your product. Take a look at this video commercial >>

3. What’s the best way to demonstrate your product’s capabilities? Here’s how a good example of how to use fantasy in your viral videos >>

4. It’s all about demonstrating the problem. That’s what this video ad does with humor >>

5. And finally how to use a celebrity in your ads and make it funny too. See this video commercial with an unexpected ending >>

Have more videos you’d like included. Let me know and we’ll review them.

- Charlie
Small Business Marketing That Gets Attention and More Business

©2010All Rights Reserved by Charlie Cook or Blog Post Author..

Recently I was reviewing ads to see if I could find more great ones to ad to video ads. As I perused them I kept finding ones that made me laugh but “objectified women” were racist or in some way offended someone. Of course that’s why they were funny and got hundreds of thousands of views.

Am I right?

Are the funniest and most watched ads politically incorrect?

What do you think?

- Charlie
Marketing Ideas That Get Attention

©2010All Rights Reserved by Charlie Cook or Blog Post Author..

Sometimes marketing your business can be fun.
One company executive wandered into his testing lab and decided to bring in a film crew to document how his products were tested with a dash of humor.

The result? A series of videos that are getting millions of views on YouTube and have increased sales by 500%.

Take a look at their most popular video >
And then come up with one you can use to market your business and see your sales soar with viral marketing.

- Charlie
Small Business Marketing That Sells

©2010All Rights Reserved by Charlie Cook or Blog Post Author..

I hired a professional to make my promotional marketing video ideas and in response I’ve been getting lots of questions about:

- What equipment is best to get (what model camera, etc.)
- What software is needed to load the videos on to a web page or onto youtube

Since I didn’t make or load mine, in this case I don’t have the answers. Your ideas? Add a comment below?

- Charlie
Small Business Marketing Ideas That Work

©2010All Rights Reserved by Charlie Cook or Blog Post Author..

How many TV commercials and ads actually work?

You’re watching TV, one of those channels that still have ads and the commercial break starts. When it ends how many caught your interest and do you remember the products they were promoting?

Most TV ads are a waste of money. They:

- Are totally forgettable,
- Don’t define grab your attention,
- Use humor but aren’t funny,
- Forget to clarify the problem the product or service solves,
- Neglect to feature the products benefits,
- Miss including the call to action,
- Suffer from poor copywriting.

And now it’s easier than ever for anyone to put up a low-cost video online as part of their small business marketing strategy. Yikes! Will we see a proliferation of the same type of lousy video commercials that businesses pay good money to have run on TV?

I hope not! To get you headed in the right direction I’ve posted a selection of the best TV ads and commercials
I could find. You can view them at www.video.marketingforsuccess.com

- Charlie
Small Business Marketing That Works

©2010All Rights Reserved by Charlie Cook or Blog Post Author..