How Do I Create A Budget For Building My Site and My Web Site Marketing?

“How do I create a budget for creating, marketing and operating a web site?” – Arthur Doglione

Here’s a brief overview of what to do to get your web site marketing in gear.

1. Identify the objectives for your site, what you want people to do when they visit it. Map out the steps you want them to take based on how people make purchasing decisions.

2. Identify the problems you solve for prospects.

3. Write your marketing copy, focusing on your prospects concerns.

4. Create a list of the tasks involved in building, marketing and maintaining your site, such as:
– url purchase and annual fees
– paying someone to build “design” your site
– purchase of sit graphics
– maintenace costs (who is going to regularly update the site?)
– site hosting fees
– if you plan to sell services or products include merchant card fees, online transaction fees and shopping card fees.
– if you plan on using a service to help you manage your list building and email broadcasts, include these fees too.
– identify how you plan on attracting people to your site, and the associated advertising costs.

5. Determine which of the above you will be doing yourself and which you plan to pay someone else to do.

Learn how to structure and write your web site to attract prospects, position your products and services and sell more with the manual I wrote for you detaiing how to build or fix your web site so it helps you grow your business. Use this link to order Creating Web Sites that Sell and use your web site marketing to be more successful.- Charlie Cook