Comments on: 3 Easy Copy Tweaks That Melt Skepticism http://www.marketingforsuccess.com/blog/copywriting/melt-skepticism/ Small Business Marketing Ideas That Attract Clients and Profits Wed, 10 Mar 2010 19:01:40 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Gogo | Denver Business Growth Consulting http://www.marketingforsuccess.com/blog/copywriting/melt-skepticism/comment-page-1/#comment-15411 Gogo | Denver Business Growth Consulting Thu, 17 Dec 2009 04:37:33 +0000 http://www.marketingforsuccess.com/blog/?p=2904#comment-15411 Ryan, Once again, brilliant, understated, and concise. #2 and #3 are often quite problematic to get quite right. I think that getting a consistent voice is a measure of discipline during the editing process more than anything else. As for the damaging admission, I think a copywriter has a chance to get it right or wrong depending on their knowledge of that market's sensibilities. If they get it wrong, it would seem that would depress sales. Ryan,

Once again, brilliant, understated, and concise.

#2 and #3 are often quite problematic to get quite right. I think that getting a consistent voice is a measure of discipline during the editing process more than anything else.

As for the damaging admission, I think a copywriter has a chance to get it right or wrong depending on their knowledge of that market’s sensibilities. If they get it wrong, it would seem that would depress sales.

]]> By: Ryan Healy | Business Growth http://www.marketingforsuccess.com/blog/copywriting/melt-skepticism/comment-page-1/#comment-14353 Ryan Healy | Business Growth Tue, 17 Nov 2009 17:47:11 +0000 http://www.marketingforsuccess.com/blog/?p=2904#comment-14353 @Michael - Thank you! Admitting a flaw is always difficult, but it usually pays off very well. @Bob - Thanks! Fortunately, my copywriting business is doing well. God gets the credit. :-) There are many things you can do to kick-start your business. It's hard to know where to start. I looked at your site and one minor suggestion would be to ask fewer questions on the form at the end of your sales letter. You'll probably get more leads that way. Just an idea you might want to test. Thanks again for reading and commenting! Ryan @Michael – Thank you! Admitting a flaw is always difficult, but it usually pays off very well.

@Bob – Thanks!

Fortunately, my copywriting business is doing well. God gets the credit. :-)

There are many things you can do to kick-start your business. It’s hard to know where to start.

I looked at your site and one minor suggestion would be to ask fewer questions on the form at the end of your sales letter. You’ll probably get more leads that way.

Just an idea you might want to test.

Thanks again for reading and commenting!

Ryan

]]> By: Bob Park http://www.marketingforsuccess.com/blog/copywriting/melt-skepticism/comment-page-1/#comment-14327 Bob Park Mon, 16 Nov 2009 19:18:28 +0000 http://www.marketingforsuccess.com/blog/?p=2904#comment-14327 Another great post Ryan!!!!!!!!! Ha Ha! The recession has certainly hurt the majority of us. I'm curious: has it affected your copywriting business? What suggestions might you have for a brother copywriter, in stoking the fires of his business? Barnabas Bob Another great post Ryan!!!!!!!!! Ha Ha!

The recession has certainly hurt the majority of us. I’m curious: has it affected your copywriting business?

What suggestions might you have for a brother copywriter, in stoking the fires of his business?

Barnabas Bob

]]> By: Michael Dalton http://www.marketingforsuccess.com/blog/copywriting/melt-skepticism/comment-page-1/#comment-14308 Michael Dalton Sun, 15 Nov 2009 21:38:36 +0000 http://www.marketingforsuccess.com/blog/?p=2904#comment-14308 Great post Ryan - especially liked point number 3. Most people have a hard time focusing their copy on their single biggest benefit, so admitting a weakness has to be really hard. But what a great way to signal openness in your marketing communications! (sorry about the exclamation point...) Thanks Mike Great post Ryan – especially liked point number 3. Most people have a hard time focusing their copy on their single biggest benefit, so admitting a weakness has to be really hard. But what a great way to signal openness in your marketing communications! (sorry about the exclamation point…)

Thanks
Mike

]]> By: Ryan Healy | Business Growth http://www.marketingforsuccess.com/blog/copywriting/melt-skepticism/comment-page-1/#comment-14227 Ryan Healy | Business Growth Thu, 12 Nov 2009 15:25:15 +0000 http://www.marketingforsuccess.com/blog/?p=2904#comment-14227 Thanks, Ian! I think the reason it's funny is because it's so true. :-) Ryan Thanks, Ian!

I think the reason it’s funny is because it’s so true. :-)

Ryan

]]> By: Ian Brodie http://www.marketingforsuccess.com/blog/copywriting/melt-skepticism/comment-page-1/#comment-14194 Ian Brodie Wed, 11 Nov 2009 23:32:49 +0000 http://www.marketingforsuccess.com/blog/?p=2904#comment-14194 I love your phrase "hyped-up sales letters have multiplied like weeds in an untended garden" Ryan - mucho lol. Rgds Ian I love your phrase “hyped-up sales letters have multiplied like weeds in an untended garden” Ryan – mucho lol.

Rgds

Ian

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