Comments on: A Simple Way To Write Your First Sales Letter

By: Ryan Healy | Business Growth

Ryan Healy | Business Growth — Wed, 11 Nov 2009 17:24:12 +0000

Hey John!

Thank you for the compliment, and thanks for sharing that WISP model.

Simple writing models are great because they’re easy to remember and implement.

Ryan

By: John S

John S — Tue, 03 Nov 2009 09:08:40 +0000

Great blog Ryan. I was reminded of the WISP marketing model I learned a couple of years ago. Will I Solve their Problem – and run it through like this.
1 Identify the pain/problem.
2 Identify the benefits of the offered solution.
3 Why should they trust me.
4 The features of the solution, leading to the…
5 Call to action
John S

By: Ryan Healy | Business Growth

Ryan Healy | Business Growth — Fri, 30 Oct 2009 21:36:03 +0000

Hi Franck,

Thanks for commenting! Glad you liked the article.

Like you, I learn different approaches and blend them to create a process that works for me. So the model I’ve shared here may work in some cases — particularly if you’re suffering from “writer’s block.”

And no matter what, it’s always good to get a second set of eyes to look at a sales letter. I try to do that with most of my letters as well.

Take care,

Ryan

By: Franck Silvestre

Franck Silvestre — Tue, 27 Oct 2009 21:02:04 +0000

Awesome Ryan.

I follow Yanik Silver’s 14 point copywriting, and also an awesome technique I learned from Eben’s guru mastermind program, but I must say that this one is short and to the point.

It’s great to get started.

I write most of my sales letters myself, and sometimes, I get others like Stephen Dean to make a rewrite.

Franck