The Charter Institute of Marketing named Drayton one of 50 individuals who’ve shaped today’s marketing. The late David Ogilvy said he “knows more about direct marketing than anyone in the world.”

And Sir Martin Sorrell, founder and CEO of WPP said: “The world is full of people lucky enough to have learned from him.” In 1977, he and two partners set up Trenear-Harvey, Bird & Watson, sold in l985 to O&M. As international Vice-Chairman and Creative Director, he helped O&M Direct become the world’s largest DM agency network, and was elected to the worldwide Ogilvy Group board.

He now runs Drayton Bird Associates who specialise in getting better results, online and off. Drayton has written 5 books, including: Commonsense Direct and Digital Marketing published in 17 languages; and How to Write Salesletters that Sell.

He’s also written over 1,000 columns for international magazines, spoken in 50 countries and worked with many brands, including Amex, BA, Deutsche Post, Ford, Mercedes Microsoft, Nestle, P&G, Philips, The Prudential, The Royal Mail, Unilever and Visa. His blog, where you can download his helpful marketing ideas is at http://drayton-bird-droppings.blogspot.com