Comments on: Put Your Newsletter on “Shuffle”

By: Elsa

Elsa — Sun, 21 Feb 2010 12:24:42 +0000

Hi, I loved this entry! I have a site with a creativity side (spoken word, poetry, stories) and an idea side (good thinking on all kinds of topics). I’ve been encouraged by a couple of friends to separate my email list (about 10,000) – or at least write all on an idea or a creative piece. Another close friend likes it as it is.

You are giving me the best reasons to keep things as they are. When ideas are uppermost – go with ideas but still give space to some creative piece. When some creative piece is uppermost, go with that, but also give space to ideas.

Thank you. Elsa

By: Greg Spence

Greg Spence — Wed, 17 Feb 2010 19:59:46 +0000

Good points, particularly your last one with regards to relevant content. Understanding what your customer wants to read and delivering that to them is key to building a relationship. It shows you care about them, more than about your newsletter schedule. It also gives you the flexibility to be current, especially if you operate in a fast moving market such as technology, for example.

By: andry sianipar

andry sianipar — Wed, 17 Feb 2010 07:20:50 +0000

Hello-
Greetings from the island of Bali-
this is my first visit… and i really love your articles..
i think i can get more lessons here.. thanks for sharing.