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	<title>Comments on: How Important Is Original Content For Your Newsletter?</title>
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	<description>Small Business Marketing Ideas That Attract Clients and Profits</description>
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		<title>By: Bob Dumouchel</title>
		<link>http://www.marketingforsuccess.com/blog/email-marketing/write-stuff-newsletter-tips/comment-page-1/#comment-15948</link>
		<dc:creator>Bob Dumouchel</dc:creator>
		<pubDate>Sun, 03 Jan 2010 18:17:04 +0000</pubDate>
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		<description>Excellent article with some great points that are often overlooked. How do you keep it fresh? The issue we see with mature newsletters is that they become mechanical and lose their creativity. We are forever looking for ways to shake up the status quo of the content. Once writing the content becomes a task rather than a passion the articles lose their energy and the message suffers.</description>
		<content:encoded><![CDATA[<p>Excellent article with some great points that are often overlooked. How do you keep it fresh? The issue we see with mature newsletters is that they become mechanical and lose their creativity. We are forever looking for ways to shake up the status quo of the content. Once writing the content becomes a task rather than a passion the articles lose their energy and the message suffers.</p>
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