What’s one of the reasons eBay is so successful and how can this simple idea help your small business marketing?
Most items on eBay are sold as auctions that end anywhere from a few days away to a week away. When you find an item you want you know its only available for a limited amount of time. If you don’t do anything someone else will likely buy it.
The limited time frame coupled with the limited availability of the item works to motivate you and others to take action. The closer the deadline the more likely you are to bid on the item and the more your emotions start to take over and the more you want it.
While you may not auction off your products or services, you want to impart a sense of urgency to your marketing. When you put an end date on an offer if prompts people to take action and buy. Everyone tends to procrastinate and put off purchases until the last minute. So make sure to include end dates to promotions and let your prospects know about them.
What happens to the people who decide later they want to buy but missed your marketing campaign? Next time they’ll be more likely to respond.
Are you using the eBay model of limited time offers as a marketing strategy? If not you should be. You’ll generate more sales and get a better response with your marketing.
- Charlie
For Small Business Marketing That Works
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