Comments on: Why Hardly Anyone Is Buying http://www.marketingforsuccess.com/blog/marketing-strategy/why-hardly-anyone-is-buying/ Small Business Marketing Ideas That Attract Clients and Profits Tue, 07 Feb 2012 17:29:34 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: walter daniels http://www.marketingforsuccess.com/blog/marketing-strategy/why-hardly-anyone-is-buying/comment-page-1/#comment-17002 walter daniels Sun, 02 May 2010 17:45:12 +0000 http://www.marketingforsuccess.com/blog/?p=1670#comment-17002 This seems so obvious that I wonder why no one else notices. Big Companies can spend money to emphasize small differences, but small ones can't afford to do that. You have to establish an identity. For example, Frank Kern was the "surfer dude." Never mind that he has a sharp mind. :-) He did it to stand out in the crowd. Once he did, his ideas were first-rate. This seems so obvious that I wonder why no one else notices. Big Companies can spend money to emphasize small differences, but small ones can’t afford to do that. You have to establish an identity. For example, Frank Kern was the “surfer dude.” Never mind that he has a sharp mind. :-) He did it to stand out in the crowd. Once he did, his ideas were first-rate.

]]> By: Preston Lee http://www.marketingforsuccess.com/blog/marketing-strategy/why-hardly-anyone-is-buying/comment-page-1/#comment-11808 Preston Lee Mon, 31 Aug 2009 18:42:33 +0000 http://www.marketingforsuccess.com/blog/?p=1670#comment-11808 "Make a list of what selling points your competition is using and try NOT to list those same benefits. Focus on telling the customer how your company is different and better and why doing business with your company offers a greater benefit for the customer than working with your competitors." Couldn't agree with you more, as my company identified this as a big issue earlier this year for one of our products. OpenRain's small business marketing platform (http://openrainapp.com) regularly gets compared to blogs and CMS systems, even though it doesn't really fit neatly into any of those categories. It's helped to focus more on the unique and different aspects of the product rather than the similarities to others to create that differentiating factor in peoples minds. “Make a list of what selling points your competition is using and try NOT to list those same benefits. Focus on telling the customer how your company is different and better and why doing business with your company offers a greater benefit for the customer than working with your competitors.”

Couldn’t agree with you more, as my company identified this as a big issue earlier this year for one of our products. OpenRain’s small business marketing platform (http://openrainapp.com) regularly gets compared to blogs and CMS systems, even though it doesn’t really fit neatly into any of those categories. It’s helped to focus more on the unique and different aspects of the product rather than the similarities to others to create that differentiating factor in peoples minds.

]]> By: Deborah Richmond http://www.marketingforsuccess.com/blog/marketing-strategy/why-hardly-anyone-is-buying/comment-page-1/#comment-11803 Deborah Richmond Mon, 31 Aug 2009 13:40:40 +0000 http://www.marketingforsuccess.com/blog/?p=1670#comment-11803 The suggestion to write as though you are talking to your best friend is a good one. It's hard for most people to drop the formality if they are not practiced copywriters. But thinking of how you would write to your best friend is a good visualization when writing ad copy. Writing more formally will only put a barrier between you and your audience. The suggestion to write as though you are talking to your best friend is a good one. It’s hard for most people to drop the formality if they are not practiced copywriters. But thinking of how you would write to your best friend is a good visualization when writing ad copy. Writing more formally will only put a barrier between you and your audience.

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