Charlie Cook's MArketing for Success Insider's Club

 

The Top Experts Reveal Small Business Marketing Strategies
That Get Results In This Economy

The Alternate of Choice Close

By Tom Hopkins   |   August 23, 2010

The Alternate of Choice is a questioning strategy I teach in every seminar, every book, and audio recording. It’s truly a staple. The reason for that is simple: It works.

Typically, I teach it as a question with two answers. Either answer is a minor agreement leading towards the major agreement, which is a closed sale. The critical element of this question/close is to offer only two answers, both of which move the sale forward.

It’s most often used for things such as getting an agreement for an appointment, the location of your appointment, a color choice, payment options, and delivery dates. It might sound something like this: Read More »

The Most Powerful Way To Generate Consistent and Reliable Income

Wouldn't you like to have a list of 30k, 75k or even 150k qualified prospects? Use this automatic lead generation system to build your own monster list of qualified prospects, hungry to buy. Click here »

Finding the Right Media Venues for Your Success

By Drew Gerber   |   August 23, 2010

Identifying your target market is one of the most important factors in the success of your business. If you’re clear who your ideal client is and what problems they are dealing with, marketing to them will be much easier. You’ll know their wants, their hopes, their dreams and their desires and will be able to communicate the difference you can make for them.

Once you’re clear about who your ideal clients are, it becomes very easy to identify the media outlets you should go after. With a little research, you’ll know exactly what TV shows they’re watching, what magazines they’re reading, and radio shows they tune in to when seeking news, information, and entertainment. Read More »

How To Build a Seven Figure Income

Find out which five essential, low cost marketing activities, when used together, can help you automatically attract more new top paying clients every month and generate more repeat business every year. Click here »

How to Market Your Small Business For FREE!

By Charlie Cook   |   August 23, 2010

Can you market your small business for free?

Practically every day I get an email from an eager entrepreneur or seasoned business owner who wants to know how to attract prospects and buyers – for free.

Heresy?

Lunacy? Read More »

The #1 Way To Multiply Your Online Profits

You'll find out exactly how to transform your website into a lead generating, sales producing success. Whether you just launched your site or it's been up for years, this is the quickest way to increase your online income. Click here »

Media Kits – Guerrilla Style

By Rick Frishman   |   August 22, 2010

Less is often more and that’s especially true with media kits. Traditionally, publicists would blanket the media with bulging, elaborate media kits (also called press kits) in the hope that a few members of the press might bite. The costs were great and the responses were slim, which helps explain why PR was used primarily by large corporations and the exceptionally rich.

Well, things have changed—drastically. Even if guerrillas could afford to send lavish pr media packages, we question whether they’re worth the cost and whether they still work.

Today’s media no longer wants to be showered with reams of promotional materials, no matter how beautifully they’re written, designed, or packaged. Read More »

The Easy Way To Sell Anything To Anybody

The simple truth about sales is your prospect will always do a better job of selling themselves than any sales person ever can. Discover how to use this simple strategy and close more sales with less effort. Click here »

7 Ways to Find Potential Customers Via LinkedIn

By Jan Vermeiren   |   August 22, 2010

LinkedIn is a very powerful tool which doesn’t only help us to quickly find potential customers, but also the people we have in common with them.

However, only few sales people know the possibilities LinkedIn offers.

To get the best results, we need to build the foundation of our network. Next to that you need to make a good definition of your target group. Only then you won’t only be able to use LinkedIn more effectively and efficiently, but also get real results. Read More »

The #1 Way To Multiply Your Online Profits

You'll find out exactly how to transform your website into a lead generating, sales producing success. Whether you just launched your site or it's been up for years, this is the quickest way to increase your online income. Click here »

Get Employees Involved In Word of Mouth

By Kim Sheehan   |   August 21, 2010

Managing a word of mouth campaign by yourself is challenging. It takes time, and it draws you away from other activities. For that reason, think about getting your employees involved in encouraging word of mouth, both in the store and, especially, online.

The key is to make sure employees understand their role in the WOM process. You should spend some time thinking about what that role should be. Good social marketers recognize is that it may be difficult to just turn employees loose to represent your company in the social media sphere without a clear understanding of the role of social media in the company. Read More »

Which Words Will Make You Rich?

Discover how to quickly and easily multiply the selling power of every promotion you create to increase your income by hundreds of thousands, if not, millions of dollars a year. Click here »

How to Utilize Your Website’s Title Tags

By Jason Lomberg   |   August 20, 2010

When optimizing your small business website for high search engine rankings, targeted search engines such as Google and Bing, the first step is writing keyword driven title tags.  The title tag is the title on the top left of your browser window.

Search engines put a lot of weight on these titles when ranking your website.  Many small business websites utilize the company name or the name of that Webpage as the page title which is typically a mistake if you want to rank that Webpage for targeted keyword phrases. Read More »

5 Easy Ways To Flood Your Site With Targeted Traffic

Tired of all the hype? Find out the proven ways to attract thousands of visitors a day to your site. These are the top 5 traffic-building strategies anyone can profit from. Click here »

The #1 Way to Profit This Year and Next

By Brian Tracy   |   August 19, 2010

Want to attract more buyers and increase your sales?

I’m going to let you in on three simple secrets that are not only essential to your business survival but could make this year and the next few your most profitable ever. Too good to be true? Not at all.

1. There Is Only One Sure Way To Sell More Read More »

How To Cash In On Social Media Marketing

Listen in as 8 top social media experts reveal their innermost trade secrets to using free social media tools to pinpoint and profit from hungry buyers in any market before it's too late. Click here »

Did You See This Yet?

By Charlie Cook   |   August 19, 2010

Did you see these videos yet?

I’m talking about Brian Tracy’s 7 marketing tips to a thriving cash rich business.

These are priceless marketing tactics designed to quickly increase your profits… Read More »

Ethically Steal ALL These Money-Making Secrets

No matter what you sell, you can skyrocket your business by using the most powerful ideas of these top marketing and sales experts - updated every month. Click here »

How to Buy Newspaper Advertising at a Huge Discount

By Jeffrey Dobkin   |   August 19, 2010

Why would you ever pay list price for newspaper advertising space when most newspaper advertising rates are negotiable?  Some are highly negotiable.  Here are 5 ways to get better discount newspaper advertising rates.

1. Newspaper classified advertising.
If you are running a statewide classified newspaper advertising campaign there are state newspaper associations that offer great rates on almost all the papers in your state.  Discount newspaper advertising rates may be 30% – 50% – 70% off list, if you buy classified advertising through your state newspaper association.  Yes, they’re that much cheaper. Read More »

Instantly Increase Sales With Less Effort

Discover how to get attention in 15 seconds or less and increase your leads by up to 15x or more just by making this one change. You'll pull in a flood of qualified prospects, people eager to buy. Click here »

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