http://www.marketingforsuccess.com/blog/public-relations/why-send-press-releases/ Small Business Marketing Ideas That Attract Clients and Profits Tue, 07 Feb 2012 17:29:34 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.marketingforsuccess.com/blog/public-relations/why-send-press-releases/comment-page-1/#comment-17018 Tarun Lewis Sun, 09 May 2010 11:24:15 +0000 http://www.marketingforsuccess.com/blog/?p=4983#comment-17018 My business is close to a decade old, and we have been creating buzz by sending press releases to different newspapers. I write it personally, and drive over to the offices and hand them over to the journalists. That way I ensure that at the least one of them would print the article, since I did take the trouble of delivering it to them. TV has been an easier nut to crack to my surprise. 4 TV Channels have covered my business without me even approaching them! 1 TV Channel was a joint venture between a National Newspaper based out of a Metro City that happens to be where my shop also is, and a National News TV Channel. This particular TV Channel needed a little nudge in the form of an e-mail. I explained what it was we do, and gave them a brief list of our very high profile corporate clients. Since then they have come back 3 times! Radio has been the hardest to break into. Even the e-mail that I sent to the TV Channel didn't work for the Radio. Will have to try something different-any suggestions? Our frequent mailers to existing customers, and now our blogging on different websites, have helped us spread the word to new customers. My business is close to a decade old, and we have been creating buzz by sending press releases to different newspapers. I write it personally, and drive over to the offices and hand them over to the journalists. That way I ensure that at the least one of them would print the article, since I did take the trouble of delivering it to them.
TV has been an easier nut to crack to my surprise. 4 TV Channels have covered my business without me even approaching them! 1 TV Channel was a joint venture between a National Newspaper based out of a Metro City that happens to be where my shop also is, and a National News TV Channel. This particular TV Channel needed a little nudge in the form of an e-mail. I explained what it was we do, and gave them a brief list of our very high profile corporate clients. Since then they have come back 3 times!
Radio has been the hardest to break into. Even the e-mail that I sent to the TV Channel didn’t work for the Radio. Will have to try something different-any suggestions?
Our frequent mailers to existing customers, and now our blogging on different websites, have helped us spread the word to new customers.

]]>