Beth said to me, “I hate selling. I don’t know what to say and how to say it and I don’t want people to think of me as a salesperson.”
Let me tell you a secret. Thirty years ago I said the same thing to myself. In fact many, if not most people who aren’t in sales feel the same. What is it about selling that most people don’t like?
Ask yourself what you associate with sales people? Do the words pushy and tricky come to mind?
I admit I used to have a similar view. Mention the word sales and the stereotypical used car dealer used to pop into my head too. I had an image of someone who hounded you until you left the lot or 
bought. Someone who you couldn’t necessarily trust and would happily sell you a car where the engine would fall out minutes from leaving the lot.
I’m not sure such people actually exist – and I hope not.
Whether I said it out loud or not, I was convinced I couldn’t, wouldn’t and didn’t want to be involved in selling.
Sound familiar?
If it does and you want to become a master of selling – use this link >>
Now imagine for a minute that you didn’t have to be pushy, to be tricky or deceitful to sell. Imagine that you could be honest, direct, and enjoy selling. That’s a big leap to take so let me show you how.
First let me ask you a couple of questions.
Do you like helping people? Do you enjoy seeing people go away happy with the solution to their problems?
If you answered YES to any of these questions then you’re born to sell because selling isn’t about forcing people to buy. It’s about…
…helping your prospects get what they want.
Isn’t that what you want to do?
Is this hard to do – to sell by helping people
get what they want?
No – it’s amazingly easy – once you know how.
Imagine you worked in a restaurant. You’ve got a customer at your table. What would you do? Do you launch into a pitch about what they should order. Of course not, you’d mention the specials, ask them a few questions and take their order. While selling services or products can be more complicated everyone is hungry for something and selling is just about satisfying their hunger.
Your prospects not only want to solve a problem, they want your help in identifying the best way to do it. When you do – they won’t see you as pushy or sneaky, they’ll think highly of you for helping them get what they want.
Over the years I discovered that the secret to selling isn’t in trying to trick or push prospects into buying but in doing the opposite. The secret to selling is in focusing on what your clients want.
Ready to discover the secrets to become a master of selling even if you never thought you could sell your way out of a paper bag? Use this link >>
– Charlie
