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3 Keys to Small Business Marketing Success

Author: Charlie Cook   |   August 4th, 2008

You want to attract more clients, increase your sales and maximize your profits. And you want to do it in less time.

What’s getting in your way?

Working harder isn’t the answer! After decades of helping struggling small business owners be more successful, I’ve seen the same three issues emerge in every case. I see them with business people looking to make their first $100,000 as well as to those trying to make their next five million.

What are they? What are the three things that you need to do to be more successful?

To be truly successful in any business you need to have a vision that’s big enough, have the knowledge of what to do, and most importantly, you need to delegate responsibility.

1. Envision Success Not Just A Stepping Stone
When someone calls me to talk about my one-on-one coaching services, one of the first questions I ask them is what their goals are. Typically, they want to increase their income or sales by 10 or 15%.

99% of the time these business owners are running businesses that have much more profit potential than that. Too many of them think in terms that limit how well they’ll do; their vision is too small.

Plan to grow by 10% and that’s all you’ll do. Plan to grow by 200% and you can achieve that!

You can go to the grocery store hoping to find a few ingredients to make a sandwich, or you can go determined to find everything you need to cook a delicious 3-course feast. Create a vision and goals that will help you get there instead of ones that are getting in your way.

If you’re going to go to all the effort to grow your business, why not make at least 250,000 or if you’re already making five million why not aim for seven million?

Do this right now, before you read any further. Write a paragraph describing your success and make a list of your goals for the rest of this year.

2. Get And Apply The Knowledge You Need
I’m continually amazed at the number of otherwise savvy business owners who want to become masters of marketing and keep trying to do so by copying other’s failed marketing techniques. You need to know what to do and how to do it in order to grow your business.

Start by answering the following questions.

What knowledge and skills are required?
Do you need to discover how to attract more clients, close more sales or finally turn your website into a profit center?

What do you need to do to reach each of your goals?
A faster way of generating leads?

A system for growing your business?

To close more sales?

A web site that converts visitors to buyers?

What kind of advice do you need?
Do you need someone to help you organize your marketing and show you how to focus your efforts? Use this link >>

3. Delegate Your Way to the Top
There are only so many hours in a day; no matter how many of them you spend at work, you’ll never be able to do everything on your own. The third key to success is delegating administrative and operational tasks.

If you’re spending your day processing orders or setting up jobs for customers, you’ll never have time to focus on your primary job, growing your business. The sooner you stop trying to do everything yourself and start managing others, the sooner you’ll see your business grow in leaps and bounds.

Think big. Envision your success, get the knowledge you need to succeed and then delegate everything with the exception of your growth strategy. You’ll be amazed at how much more successful you’ll be!

- Charlie
Small Business Marketing Success

P.S. No matter what you market and sell, you can eliminate the barriers to growing your business more easily than you think. Create your vision of your successful business and then develop a plan for realizing it. To reach your goals, you’ll need to know how to attract clients, and you’ll need a system to generate a steady stream of leads, close more sales and use the internet to maximize your profits.

Get started >>

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