“We’re a local car rental service and compete with the “big guys”, the nationally know car rental companies. Any marketing ideas or strategies we can use?” – Carla
1. List your prospects’ most common concerns, their problems and frustrations, the little things that drive them crazy.
2. Circle the ones that the “big guys” don’t address and that you do.
3. Use this list of prospects’ problems as the focus of your small business marketing.
Want more marketing ideas to help grow your business? Use this link to find hundreds of tips and marketing ideas you can use >>
- Charlie Cook, Small Business Marketing That Works
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