Comments on: What’s the Best Definition of Marketing for Most Businesses? http://www.marketingforsuccess.com/blog/small-business-marketing/whats-the-best-definition-of-marketing-for-most-businesses/ Small Business Marketing Ideas That Attract Clients and Profits Tue, 07 Feb 2012 17:29:34 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Bilal Safdar http://www.marketingforsuccess.com/blog/small-business-marketing/whats-the-best-definition-of-marketing-for-most-businesses/comment-page-1/#comment-4668 Bilal Safdar Thu, 19 Feb 2009 18:12:04 +0000 http://officeondemand.ca/blog/?p=168#comment-4668 I think this defination is best for now but the more simply and best defination of Marketing "The process of creating consumer value in the form of goods, services, or ideas that can improve the consumer’s life." I think this defination is best for now but the more simply and best defination of Marketing “The process of creating consumer value in the form of goods, services, or ideas that can improve the consumer’s life.”

]]> By: Trent Mueller http://www.marketingforsuccess.com/blog/small-business-marketing/whats-the-best-definition-of-marketing-for-most-businesses/comment-page-1/#comment-1247 Trent Mueller Mon, 27 Oct 2008 23:15:56 +0000 http://officeondemand.ca/blog/?p=168#comment-1247 I agree- a definition of marketing should be simple, as well as any marketing message aimed at customers. I like the definition of: communicating the value of what you offer. Another marketing definition: the process of getting people interested in your products/services. I agree- a definition of marketing should be simple, as well as any marketing message aimed at customers. I like the definition of: communicating the value of what you offer.

Another marketing definition: the process of getting people interested in your products/services.

]]> By: Henri Schauffler http://www.marketingforsuccess.com/blog/small-business-marketing/whats-the-best-definition-of-marketing-for-most-businesses/comment-page-1/#comment-35 Henri Schauffler Mon, 11 Jun 2007 19:48:00 +0000 http://officeondemand.ca/blog/?p=168#comment-35 How refreshing to hear marketing defined so simply! Right on, Charlie. <br/><br/>As for AMA - the definition you quote is exhibit A at to why,when small business owners try to talk to the "big" marketing agencies, they don't understand each other.<br/><br/>I'm going to add your definition on my blog - small business owners need to hear this discussed.<br/><br/>Thanks,<br/><br/>Henri Schauffler<br/>The CEO Coach<br/>www.ceocoachblog.com How refreshing to hear marketing defined so simply! Right on, Charlie.

As for AMA – the definition you quote is exhibit A at to why,when small business owners try to talk to the “big” marketing agencies, they don’t understand each other.

I’m going to add your definition on my blog – small business owners need to hear this discussed.

Thanks,

Henri Schauffler
The CEO Coach
http://www.ceocoachblog.com

]]> By: Christopher Richards http://www.marketingforsuccess.com/blog/small-business-marketing/whats-the-best-definition-of-marketing-for-most-businesses/comment-page-1/#comment-34 Christopher Richards Thu, 31 May 2007 17:10:00 +0000 http://officeondemand.ca/blog/?p=168#comment-34 Thanks for posting this definition. It’s a wonderful example of how graduate school can damage a person’s ability to write (and think) clearly. Small business cannot afford to carry dead weight of a marketing department staffed by institutionalized minds. I have met marketing professionals (in large corporations) who have never sold anything to anyone. They are so removed from the customer. Small businesses have a huge advantage. <br/><br/>I was at a marketing seminar of Friday. We were given an exercise to articulate our value proposition (another business-school term, but this time not such a bad one), or in plain English, why someone should hire us. I heard all this bureaucratic language about excellence, providing solutions to x, y, and z. I asked the person I was sitting next to, “Do you speak like that at home?” She admitted she didn’t. I suggested she just be herself and talk normally. She was a bit taken aback. I meant it in the best possible way. <br/><br/>Corporate language is boring. You know what I mean, ”We are leading world-class providers of solutions that enhance value that blah, blah, blah.” This sort of thing sends you right off to sleep. But one could have quite a laugh if you want to get creative. Imagine two marketing professionals meeting for a date. How would they “communicate?” It makes the mind boggle. <br/><br/>If you haven’t been to business school, or if you have avoided being infected with corporatespeak, then you have done well. Education can damage learning, and for what passes as education is no substitute for intelligence. We used to call that common sense. <br/><br/>Marketing is about clearly communicating the value of your offer. Thanks for posting this definition. It’s a wonderful example of how graduate school can damage a person’s ability to write (and think) clearly. Small business cannot afford to carry dead weight of a marketing department staffed by institutionalized minds. I have met marketing professionals (in large corporations) who have never sold anything to anyone. They are so removed from the customer. Small businesses have a huge advantage.

I was at a marketing seminar of Friday. We were given an exercise to articulate our value proposition (another business-school term, but this time not such a bad one), or in plain English, why someone should hire us. I heard all this bureaucratic language about excellence, providing solutions to x, y, and z. I asked the person I was sitting next to, “Do you speak like that at home?” She admitted she didn’t. I suggested she just be herself and talk normally. She was a bit taken aback. I meant it in the best possible way.

Corporate language is boring. You know what I mean, ”We are leading world-class providers of solutions that enhance value that blah, blah, blah.” This sort of thing sends you right off to sleep. But one could have quite a laugh if you want to get creative. Imagine two marketing professionals meeting for a date. How would they “communicate?” It makes the mind boggle.

If you haven’t been to business school, or if you have avoided being infected with corporatespeak, then you have done well. Education can damage learning, and for what passes as education is no substitute for intelligence. We used to call that common sense.

Marketing is about clearly communicating the value of your offer.

]]> By: The Newsletter Guru http://www.marketingforsuccess.com/blog/small-business-marketing/whats-the-best-definition-of-marketing-for-most-businesses/comment-page-1/#comment-33 The Newsletter Guru Sat, 19 May 2007 19:02:00 +0000 http://officeondemand.ca/blog/?p=168#comment-33 Amen Charlie! Most marketing today is way too cumbersome and designed to please management and shareholders. The essence of real marketing is how well is grows your customer list and your profits. Jim Palmer, The Newsletter Guru Amen Charlie! Most marketing today is way too cumbersome and designed to please management and shareholders. The essence of real marketing is how well is grows your customer list and your profits. Jim Palmer, The Newsletter Guru

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